For the children who are the guarantee of our future, Hoya is calling on all parents to fight against myopia in children by introducing Miyosmart, the smart way to fight myopia, to the Turkish market. The Miyosmart lens, which slows the rate of myopia progression in children by 60%, is based on the revolutionary Defocus Incorporated Multiple Segments (D.I.M.S.). This technology was developed in 2014 in collaboration with the Hong Kong Polytechnic University. Miyosmart with D.I.M.S. technology corrects visual impairment over its entire surface to slow the rate of myopia progression.

November 2024

Hoya’s new Hi-Vision Meiryo coating delivers lasting superior clarity. Offering superior clarity, scratch resistance and 100% UV protection, Hi-Vision Meiryo is Hoya’s most durable and long-lasting coating yet. Whether you’re traveling or cooking at home, Hi-Vision Meiryo protects your vision in any situation. So you can handle the unexpected with clarity, no matter what the situation. ‘Meiryo’ is derived from the Japanese word for ‘clarity’, both a reference to Hoya’s Japanese origins and a testament to the coating’s superior technological qualities.

November 2024

Mooshu, which has gained a special place in the eyewear industry with its metal sunglasses, presents its new acetate series of sunglasses and optical glasses. The brand, which has received positive feedback and demand from the overseas market, continues to attract attention in European countries with its acetate glasses and metal framed sunglasses and optical glasses that have been re-adapted with rims. The brand, which is exhibiting at the Silmo Istanbul Optical Fair 2024, continues to maintain its originality with the innovative perspective.

November 2024

Regina, the women-only brand of Efor Optik, attracts attention with its new models. These new models, which are suitable for today’s fashion and trends and at the same time carry their own unique lines, are presented to women’s taste. With its bold frame and temple designs, Regina continues to be the most important accessory for women and ensures that you are always the center of attention. Regina has managed to become one of the most admired brands with both sunglasses and optical glasses models. Optical and sunglasses designs suitable for every period continue to be developed continuously.

November 2024

Standing out with its all-metal and metal-acetate models, Gents of London offers stylish and marginal designs that appeal to both men and women with different color, temple and frame options. Perfectly complementing the style of individuals with its modern and original line, Gents of London makes a difference in the sector as a brand that offers aesthetics and functionality together. Gents of London aims to be the pioneer of style with timeless and bold designs that are in line with today’s fashion trends. Offering stylish accessories, the brand brings a breath of fresh air to eyewear fashion.

November 2024

Rodenstock introduces ColorMatic® X, the fastest and most transparent photochromic performance ever. With ColorMatic® lenses, Rodenstock offers the highest brand quality based on 100% German R&D and engineering. In ColorMatic® X, Rodenstock has used the latest generation of coatings and placed them on a more durable high-index optical surface. The base lens provides full UV protection. So when the lens darkens, it can transition to a colorless state at an accelerated rate. This new product is 54% faster than the previous generation ColorMatic®. Rodenstock has strived to make the lenses as colorless as possible, achieving a market-leading transparency of up to 95%. As a result, eyeglass wearers will not even realize they are wearing photochromic lenses indoors. Another advantage is that the lenses darken up to 88% outdoors, giving the wearer comfortable vision and protection in changing light conditions and bright sunlight. Whether you are commuting to work, working in the office or shopping on the high street, ColorMatic® X provides visual comfort, convenience, protection and therefore customer satisfaction.

November 2024

Caymazer Optik offers excellent options for users looking for both aesthetics and functionality with its InStreet and Cym Premium series. The InStreet series stands out with its stylish and functional designs that reflect the dynamism and energy of modern life as a reflection of city life. The Cym Premium series offers all-day comfort with its lightweight, durable and aesthetic frame structure, while offering alternatives suitable for every style for both men and women with its classic, sports, modern and flowing lines. Thanks to their ergonomic design, they promise comfort even during long periods of wear.

November 2024

Ahlem presents 8 new models in its Fall/Winter 2024 eyewear collection, celebrating the fluidity of time and the freedom of being timeless. Reflecting the elegance, character and charm of Paris, the new Ahlem eyewear embraces a design approach that encompasses both big ideas and fine details. The intelligence and craftsmanship that have defined French design for centuries inspire the new collection. Each frame is designed to last, like every labor of great meaning and value. The new Ahlem collection takes you on a journey through time.

November 2024

Arma Lens offers three gray contact lenses named Mood Pixar Gray, Mood Star Gray, Mood Star Iron, which are spectacularly beautiful from the color lens contact collection Mood with a three-month wear life. Mood collection consists of 12 colors prepared with Arma Lens’ superior quality and naturalness. These three gray contact lenses are available in numbers ranging from -0.50 to -6.00 and are readily available in stocks. With technical dimensions of 14.2 mm Dia and 8.6 BC, they are compatible with all eyes and are made of non-drying polymacon material containing 38% water.

November 2024

Arıkan Group stands out as one of the reliable business partners of the sector thanks to its original designs and meticulous workmanship. While offering high performance to its business partners with its production capacity and innovative solutions, it positions the unique stories of its brands strongly in the market. Arıkan adds value to its business partners with collections that lead the sector in both quality and design. Guiding its designs with its experience of making a difference in the sector, Arıkan continues to win the admiration of all women with assertive style with its Belmond eyewear collections. Without compromising on product quality, Arıkan provides its business partners with a competitive advantage by offering designs that set the trends in the sector. Arıkan also offers Slazenger eyewear for those looking for sporty elegance. With its comfortable use, eye-catching color variety and charismatic details, Slazenger eyewear collections offer many options that will be among your favorites. Knowing the needs and daily lifestyle of its consumers, Arıkan continues to gain the trust of its business partners with its high sales figures and wide market share.

November 2024