Ultra collection draws attention with its difference in Arma Lens’ high quality annual contact lenses. Ultra Blue, Ultra Aqua, Ultra Sapphire and Ultra Marine colors are presented to contact lens wearers as 4 shades of blue, with no moiré and real eye iris design. The 4 shades of blue in the Arma Ultra collection are listed as Ultra Marine, Ultra Aqua, Ultra Blue, Ultra Sapphire from the lightest to the darkest. The Ultra collection of Arma Lens, which offers a wide range in every color, attracts attention by showing the eye in its natural size in a moire-free design. With 14.5 Dia and 8.6 BC value, the Ultra series, which offers a magnificent comfort in every eye, is produced in degrees from -0.50 to -6.00. Arma Lens works with exclusive optical stores in every province with dealership method. You can contact Arma Lens to be one of the dealers of the company and for a profitable cooperation.

December 2024

Nano Vista stands out as one of the pioneering brands that adds durability and joy to children’s energetic lives with its unbreakable and flexible eyewear for babies, children and teenagers. Thanks to the innovative Siliflex™ technology, the frames are extremely flexible and virtually unbreakable, perfectly accompanying children’s play, exploration and imagination. Made with patented materials and vegetable dyes, these lightweight and ergonomic glasses not only offer comfort, but also prioritize children’s sensitive skin and health. Nano Vista combines quality materials with fun and stylish designs to create eyewear that fits the style of children of all ages. This innovative approach makes the brand unique in the field of children’s eyewear. Recommended by pediatricians and ophthalmologists, Nano Vista makes a difference with its fashionable lines and environmentally friendly production approach. Adding durability, health and happiness to the world of children, this brand manages to gain the trust of parents and the love of children.

December 2024

With a sleek, urban aesthetic that is subtly futuristic and deeply conceptual, Vava continues to redefine eyewear. The Portuguese eyewear label introduces two stunning additions to its eyewear collection, the WL0081 and WL0082. These models exemplify the brand’s commitment to creating high-quality, innovative designs that blend timeless sophistication with modern aesthetics. Crafted from premium fine metal, the WL0081 and WL0082 are distinguished by a lightweight bridge engineered for exceptional durability and long-lasting comfort. Ceramic nose pads provide a softer, more comfortable fit, while acetate temple tips ensure enhanced adjustability. This combination allows for a personalized and secure fit, making these spectacles as practical as they are stylish. Not only contemporary and sophisticated but also timeless in their appeal.

December 2024

Skaga, one of the brands within Marchon Eyewear, presented its Fall/Winter 2024 collection. Inspired by minimalist Scandinavian design and Sweden’s natural landscape, the latest Skaga styles combine style and function. The collection features three optical styles, Fors, Kaffepannan and Langhammar. Fors is a square Acetate Renew style with a slim silhouette. The core wire on the temples has a wavy pattern inspired by the waves in the Swedish lake Vättern, located next to Jönköping, the hometown of Skaga. Available in black and transparent bone color with four stripes. Kaffepannan is a bold, rectangular style from Acetat Renew. It features chamfers on the inside of the eye rims and a pattern inspired by Raukar landforms on the stemple core wires. Dark tortoise is available in shades of black, green and blue. Langhammar stands out with its retro round form in stainless steel and Acetat Renew. Like the Kaffepannan, on the temple core swires feature a pattern inspired by Raukar landforms and are available in matte green/ruthenium, matte black, matte blue/silver and matte red/gun.

December 2024

Selin Olmsted Studio, a leading name in eyewear design and trend forecasting, announces the launch of its highly anticipated  2026 Eyewear Trend Report. This comprehensive 50+ page report delivers critical insights into how global trends in fashion, music, art, architecture, and design will influence eyewear design, development, and merchandising in 2026. Created for eyecare professionals (ECPs), independent eyewear brands, lifestyle brands, licensing companies, design schools, and eyewear manufacturers, the 2026 Eyewear Trend Report equips businesses with the knowledge to stay ahead of market shifts and respond to evolving customer preferences. Founder Selin Olmsted said: “The eyewear industry is deeply intertwined with the fashion world, and staying current with trends is crucial for any brand in highly competitive markets. With this report, we aim to help brands and professionals anticipate consumer preferences and make informed decisions for their designs, collections, and product offerings.” The 2026 Eyewear Trend Report is available now in digital format. To purchase the report, visit selinolmsted.com

December 2024

Rudy Project celebrates 20 years of partnership with the Italian Ice Sports Federation (FISG). Rudy Project, the Veneto-based brand that develops, manufactures and distributes helmets, sunglasses, optical glasses and vision solutions for sports worldwide, is once again supporting the Italian National Speed Skating and Short Track teams. The collaboration, which began twenty years ago, will continue until 2026, with the Milan-Cortina Olympics in focus. Cristiano Barbazza, Ceo and President of Rudy Project, said: “We are proud to celebrate 20 years of cooperation between Rudy Project and FISG. Starting just before the 2006 Turin Olympics, this journey has been marked by the extraordinary victories of an exceptional group of athletes. They have written unforgettable pages in the history of the sport and are now passionately leading new generations. Speed skating and short track, where speed and performance are essential, are the Dna of the Rudy Project. This partnership has allowed us to push the boundaries of aerodynamics, pushing innovation and safety forward.”

December 2024

Ørgreen Optics, a brand synonymous with innovation and quality in eyewear, announces the launch of the Global Fit collection for its renowned Quantum High line. The Global Fit collection is a groundbreaking step forward, designed to cater to the diverse range of facial structures found across the globe. Primarily tailored for the Asian market, this initiative goes beyond targeting a specific market; it embraces the diversity of facial structures across the globe. To achieve this inclusivity, the collection incorporates thoughtful adjustments that enhance the wearing experience. The frames feature flatter base curves that suit those with higher cheekbones, providing a natural and flattering fit. Curved temples offer a secure grip for added stability, while wider nose pads ensure balanced weight distribution, reducing pressure and improving overall comfort. These carefully designed features allow retailers to offer not just stylish eyewear but meaningful solutions for customers who have struggled to find frames that fit perfectly. The Global Fit collection also introduces a distinctive color palette.

December 2024

Opti, the international trade fair for optics and design, will once again focus on sustainability, one of the most important issues of our time, from January 31 to February 2, 2025 in Munich. In addition to the Sustainability Award, which was presented for the first time last year due to the great success and the importance of the topic, the Opti fair authorities announced that the 2025 edition will also present the Sustainability Youngster Award, dedicated to the new generation of the industry. The new award offers students and trainees in the optical industry a fun space to present their projects. All young people currently studying in the industry or enrolled in a degree program in the discipline of ophthalmic optics, such as students at universities, vocational or graduate schools and technical colleges, are invited to participate. The Sustainability Award, now in its second edition at Opti 2025, will once again be awarded to national and international opticians who have convinced the jury of their commitment to sustainability. For more information on how to participate in the awards, please visit Opti’s website.

December 2024

Relaunched two years ago, Nylor, the iconic French brand dating back to the mid-1950s, presents a new eyewear collection based on its traditional values. Inspired by the iconic vintage designs that made the brand famous, Nylor has repositioned its collection with a contemporary flavour, selecting the finest materials in the present to recreate the unique new variations of the handcrafted designs of its past. Made in Italy, the designs come in a range of materials including acetate or metal coated in precious metals such as gold or silver.  For sunglasses, the frames are fitted with Zeiss Originals tints from the 1950s, specifically reissued to fit perfectly with the style and 50s origins of the range. Highlights this season include the model Leopold, a tribute to the poet, Léopold Sédar Senghor. The design is all about the structure of the brow line, a thick, delicately bevelled acetate bar which curves into the temples seamlessly creating a single line which wraps around either side of the face.

December 2024

Mykita and Thélios has announced a minority investment agreement, strengthening the Berlin brand’s global position and aiming to innovate the future of eyewear design. Mykita, the pioneering Berlin-based eyewear brand, and Thélios, the eyewear entity of LVMH Group, are pleased to announce that they have entered an agreement in view of a minority investment in Mykita. This strategic step for Mykita is currently subject to customary regulatory approvals. Mykita will continue to operate with full independence in every aspect of its strategy, operations and creative process, from design conception to production and distribution. The development marks a significant moment of affirmation for the Mykita brand and everything it has established in just over 20 years of business. It underscores the belief and confidence in Mykita’s concept, values and vision for the future. This minority investment will strengthen Mykita’s position as a truly global design and manufacturing house, to continue driving innovation and shaping the future of the eyewear category with its unconventional spirit and dedication to exceptional design.

December 2024