Eyewear by David Beckham unveils its Spring/Summer 2025 campaign, set against the grandeur of the Moroccan desert, celebrating adventure and freedom. This season, the brand invites wearers on a journey beyond the ordinary, where moments of discovery are told through the eyewear of the new collection. Set against the exotic beauty of Marrakech, the campaign intertwines the boldness of the desert at sunrise with the tranquility of the region’s distinctive architecture. Designed with David Beckham’s vision and meticulously crafted by Safilo, the new Spring/Summer 2025 collection is created with exquisite craftsmanship, premium materials, and distinctive details. The collection presents timeless designs infused with effortless British sophistication, featuring sleek silhouettes enriched with refined characteristics. It also highlights the brand’s signature elements, including the distinctive Talisman—an iconic detail inspired by a bird’s wings, visible from the front and side of the eyewear-as well as the DB monogram, laser-engraved on the front sun lenses. The refined color palette of Eyewear by David Beckham’s Spring/Summer 2025 collection includes classic black and Havana tones, along with a new British green shade enhanced with a marble effect.

April 2025

Independent eyewear brand Etnia Barcelona, based in Spain, celebrates the boundless creativity of children with its new Spring/Summer 2025 kids collection. This bold and playful collection brings energy to children’s world, with color, joy, and fun at the heart of its design. The new Etnia Barcelona kids collection features a total of 11 stunning models, including 7 optical frames and 4 sunglasses. Inspired by animal names, these models stand out with their unique shapes. Staying true to its commitment to quality, the Spanish brand uses high-end, natural materials such as Mazzucchelli acetate and HD mineral lenses in its kids collection. Shaped around the slogan “BeAnArtist,” the campaign celebrates children’s limitless imagination while encouraging them to explore the world and push boundaries. True to Etnia Barcelona’s Dna, this collection reflects a free and expressive state of mind. Inspired by children’s energy and the vibrant colors of nature, the collection aims to make every moment even more special with its playful details. This season, these designs add dynamism to children’s style, combining comfort and durability for the ultimate everyday accessory.

April 2025

Eco Eyewear, a brand that has earned a significant place in the industry by using eco-friendly materials in its sustainability-focused designs, has unveiled its Spring/Summer 2025 collection. In the new season, the brand continues its commitment to eco-conscious design with elegant frames made from recycled metal. As Eco Eyewear aims to raise global environmental awareness, it provides the best experience in both aesthetics and functionality with its latest collection. Following the path of innovation and environmental responsibility, Eco Eyewear’s Spring/Summer 2025 series offers striking designs that appeal to individuals who embrace sustainability while setting fashion trends. In this collection, the brand once again combines sustainability with style, shaping the future of eco-friendly fashion. Each frame in the Eco Eyewear Spring/Summer 2025 collection is paired with a polarized sun clip made from bio-based materials. These innovative clips attach effortlessly with discreet magnets, offering both functionality and aesthetic elegance with comfort.

April 2025

Norway-based visionary contact lens brand Clearlii has introduced a groundbreaking product designed to enhance the comfort and eye health of users: Clearlii Vitamin daily disposable contact lenses. These lenses are meticulously crafted to address common issues such as dry eyes and eye fatigue, providing wearers with an unparalleled experience. At the core of Clearlii Vitamin lenses lies a patented, vitamin-enriched solution infused with vitamins E, B6, and B12. This unique blend aims to alleviate eye fatigue and maintain optimal moisture levels throughout the day. Complementing this is the incorporation of hyaluronic acid, a substance renowned for its exceptional moisture-retaining properties, ensuring that users experience sustained hydration and comfort from morning until night. Understanding the importance of safeguarding eyes from harmful ultraviolet rays, Clearlii Vitamin lenses offer integrated UV protection, blocking up to 50% of UVA and 95% of UVB rays. This feature provides an added layer of defense against potential sun-induced eye damage, allowing wearers to go about their day with confidence. ​

April 2025

Blackfin introduces its Spring/Summer 2025 sun collection, a showcase of timeless aesthetics and cutting-edge craftsmanship. This season, the brand reaffirms its signature fusion of sophisticated design, bold innovation, and sustainable excellence. Each style in the collection is presented with clean lines, balanced proportions, and refined details, complemented by a striking color palette that enhances the silhouette. Blackfin pairs its exceptional designs with the latest in lens technology. Polarized AirGlass and ultralight Luminar lenses provide unparalleled visual clarity, while Ultra-HDR technology enhances color depth, contrast, and sharpness, offering a flawless experience in any light condition. Among Blackfin’s new sun styles, Luna stands out with its shape-in-shape design, featuring macro cat-eye lenses that appear suspended within the frame, offering a feminine and elegant look. This unique effect creates a sense of lightness and sophistication, further emphasized by refined color contrasts that enhance depth and proportion. Blackfin’s new collection also features Rockaway, Ocean Port, and Thunder Bay sunglasses, which are bold new interpretations of the classic aviator model. These masculine styles embrace a unisex spirit.

April 2025

Inspired by Anna Sui’s signature butterfly and iconic colors, Mondottica Group has designed candy-colored optical eyewear for the Anna Sui Spring/Summer 2025 collection. The eyewear in Anna Sui’s new collection offers effortless elegance while providing a lightweight and comfortable fit for all-day wear. The butterfly-inspired details, a signature of Anna Sui, add an elegant touch to the styles, transforming the designer’s timeless aesthetic into a true fashion statement. The clean and minimalist aesthetic in the collection creates a versatile look that complements a variety of personal styles and outfits. Anna Sui is one of New York’s most beloved and accomplished fashion designers, known for her original style inspired by extensive research into vintage styles and cultural heritage. Sui joined New York’s creative cultural scene in the 1970s, forging important relationships in the worlds of fashion, photography, art, music, and design. As a first-generation Chinese American growing up in the suburbs of Detroit, Anna Sui’s career is a true classic American success story.

April 2025

Woodys Eyewear showcased three new models from its eyewear collection alongside the young and talented Spanish designer Paloma Suárez at Madrid’s Mercedes-Benz Fashion Week. The Woodys sunglasses, presented at the renowned fashion week at the end of last month, took the stage during Paloma Suárez’s runway show. With her show at Mercedes-Benz Fashion Week, Paloma Suárez quickly established herself as one of the rising stars in Spanish fashion. Suárez is known for her collaborations with artists such as Chloe x Halle, Paulina Rubio, Aitana, and Sweet California. The Woodys sunglasses incorporated into Paloma Suárez’s collection, which stood out for its surprising textures and vibrant details, received great praise. Woodys Eyewear’s Uma, Vega, and Rue models complemented the designer’s creations with their bold style. Through its collaboration with Paloma Suárez, Woodys Eyewear once again highlighted its commitment to fashion, contemporary style, and current trends.

March 2025

Vision Expo East 2025 has successfully concluded at The Orange County Convention Center in Orlando, Florida, from February 19 to 22. Organized by The Vision Council and RX, the event was a vibrant showcase of the latest trends and innovations in the eyewear industry. The exhibition floor featured over 400 companies, offering a dynamic display of products and designs, while new highlights such as the return of the Flaunt the Frame Eyewear Trends Show and the Now Trend Showcase kept attendees engaged and inspired. This year’s fair also featured enhanced educational opportunities, an exciting Main Stage lineup of sessions covering key industry topics, and a streamlined experience for attendees. Among the exciting moments of Vision Expo East was the announcement of the winners of the third edition of the Now Trend Showcase Awards. These awards honor outstanding achievements in four dynamic categories: Sensorial Design, Innovation, ‘Memories are Made Of’, and Conscious Design. Some of winners included Caroline Abram for the Best Sunglass Award (Independent), All Saints – Wescan for the Best Sunglass Award (Branded), Morel for the Best Optical Award (Independent), and Tura x Glemaud for the Best Optical Award (Branded).

March 2025

Portuguese eyewear brand Vava has opened an impressive concept store designed by architect Pedro Silva, created with contributions from creative fields outside eyewear. The 300m² concept store, with three different levels, is located on the historic Passos Manuel Street in Porto. Silva describes the store, designed as a spacious and experimental space, more as an art installation. The ground floor has been designed to reflect Vava’s architectural and design preferences, as well as its connection to minimalist concepts. Baby blue details symbolize serenity and innocence, while the red cube seating area pays tribute to Space Odyssey and the red Djinn chair, designed by Olivier Mourgue in 1965. The upper floor showcases Vava products, with the space also dedicated to a lens laboratory. In the basement of the concept store, there is an eye clinic offering full eye exams and contact lens fitting services. This area provides a contemporary and striking environment with its minimal architectural style, welcoming patients as guests and offering them the opportunity to engage in self-care.

March 2025

Vanni Eyewear’s Embrace collection, which is part of the brand’s Artist’s Sunglasses series, has been crowned ‘Women’s Sunglasses Frame of the Year’ at 100% Optical for the prestigious 2025 Love Eyewear Award. This striking collection is the result of a creative collaboration between Vanni and designer Elisa Alberti, featuring two acetate models in two bold color variations: white/black and black/blue. The design plays with contrasting shades that shift with perspective, converging at the front of these embracing sunglasses. Adding to their artistic appeal, the temples are sculpted like a true piece of art, making each pair a statement of craftsmanship and creativity. In the Embrace collection with Vanni, the signature elements of Elisa Alberti’s artistic vision come to life, where the masterful treatment of shapes, the bold use of color, and the tactile richness of the surface unite. The temples of these sunglasses are meticulously crafted with Alberti’s characteristic soft, curved forms, seamlessly flowing from the sides to the front, where the lenses take center stage. This harmonious, sculptural design transforms each pair into a wearable piece of art.

March 2025