As one of the Arıkan Group’s brands, Slazenger continues to create timeless eyewear collections, building on its rich heritage and legacy in sports culture. Since 1881, the brand has carried the prestige it earned in the sports world into its modern and stylish eyewear designs, blending traditional craftsmanship with excellence in every model. The premium materials and refined forms used in Slazenger’s designs ensure a perfect balance of aesthetics and functionality. Its timeless lines maintain their elegance season after season, independent of fleeting trends, while the high standards of craftsmanship reflect a meticulous approach to every detail. Slazenger not only offers innovative production solutions to its business partners but also delivers comfortable and stylish eyewear to end users. Each collection reflects the dynamic spirit of sports and is designed to keep pace with the fast rhythms of modern life. Merging sporty elegance with sophisticated details, Slazenger welcomes the new season with diverse frame shapes, refined carbon temple accents, and classic angular designs featured in its clip-on models. Meanwhile, Quantum strikes the perfect balance between elegance and comfort for individuals of all ages and styles. Each collection embraces fashion trends while prioritizing timeless sophistication and high-quality craftsmanship. Designed with modern lines, Quantum eyewear offers functional and ergonomic features that ensure all-day comfort. The brand’s minimalist and graceful design language stands out, offering a wide range of models suited for different face shapes so that every user can easily find a frame that matches their personal style. Quantum combines the elegant harmony of metal and acetate across a variety of contemporary frame styles, showcasing its design strength with every collection. Arıkan Group states that Quantum will expand its reach to broader audiences throughout 2025 with ongoing promotional activities. Embracing the concept of “accessible luxury,” Quantum offers high-quality, stylish eyewear at prices within everyone’s reach. With its dynamic spirit and innovative designs, the brand promises fresh, exciting options in every collection. Appealing to both young and mature consumers, Quantum continues to make a difference with eyewear that reflects every individual’s unique style.

May 2025

The stars of Off-White™’s “State of Resistance” runway show for the Fall/Winter 2025 season, presented during Paris Fashion Week, were bold sunglasses. Brought to life through Ibrahim Kamara’s vision, this striking collection showcases that Off-White™ accessories are not merely complementary but powerful fashion statements. The most eye-catching piece of the show was the oversized shield sunglasses, nearly covering the entire face. Placed over silhouettes reminiscent of school uniforms, these glasses symbolize both the need for concealment and resilience. Additionally, sharp-angled frames inspired by architectural forms completely reinterpreted classic eyewear designs with their high-volume styles. Each model was finished with Off-White™’s iconic “quotation marks” detail, metal arrow logo, and a contrast of glossy and matte materials. These sunglasses not only add character to your style but also symbolize a collective spirit of resistance with your bold stance. Kamara’s vision of the “community of the future” becomes a reality through the new Off-White™ eyewear collection. Off-White™’s Fall/Winter 2025 eyewear is set to become an essential for those seeking a powerful expression, from the runway to the streets.

May 2025

Turkuaz Optik highlights a striking aviator-style sunglass from Palm Angels, one of the bold brands it represents, featuring a standout tortoiseshell design that fully captures the brand’s daring spirit. The model’s wide top bridge and thick acetate structure create a sculptural silhouette that embraces the facial contours, while screw detailing and a gold-plated “PA” monogram blend Palm Angels’ signature Gothic street aesthetic with a touch of sophistication. Slim metal accents contrast with brown gradient lenses, adding a sense of depth and motion with every glance. Offering the appearance of a protective shield for the eyes, the model promises a powerful and noble presence for its wearer. This design is a tangible expression of Palm Angels’ Dna, where Francesco Ragazzi’s tribute to Los Angeles’ skate culture meets the refined craftsmanship of Milan. More than just completing a look, it elevates the wearer to the starring role of their own story. Lightweight, ergonomic acetate ensures all-day comfort, while its bold stance shines effortlessly from streetwear to nightlife scenes. Palm Angels’ Spring/Summer 2025 collection features 19 unisex sunglass models and 12 optical frames, combining layered acetate-metal craftsmanship with the signature Gothic monogram, presented in a color palette of deep black, Havana, and transparent “jelly” tones.

May 2025

Zeno Group Optik invites everyone to celebrate Mother’s Day this year by offering a gift that words can’t capture – a heartfelt tribute to the mothers who protect and cherish us with timeless grace. For this special Mother’s Day, Zeno Group Optik is proud to introduce a new limited-edition collection by Morlin Bron, which is aiming to bring all mothers together with the effortless elegance and quality of the brand. Crafted with exceptional artisanal skill, the Morlin Bron Mother’s Day limited collection is meticulously designed, inspired by the unwavering love and beauty of mothers. Each model in this collection pays homage to love, style, and grace. Offered with the trusted guarantee of Zeno Group Optik, the Morlin Bron Mother’s Day designs are more than just eyewear – they are precious fashion statements that will touch a mother’s heart and revive cherished memories with every glance. These sparkling, heartfelt creations signed by Morlin Bron are sure to light up mothers’ faces with joy. With these special designs, you too can bring happiness to your mother’s eyes.

May 2025

As the official sponsor of the Turkish National Football Team, Reacher takes viewers on an emotional journey with its new commercial, created entirely using artificial intelligence. Created with the motto “Reacher in Sight, Türkiye at Heart,” the film harnesses the opportunities presented by AI and technology to bring the spirit of national unity and solidarity to the screen with powerful storytelling. Showcasing the collective excitement rooted in Turkey’s national pride, the film features passionate moments from devoted fans while emphasizing Reacher’s commitment to sports and national values. Produced with the power of technology, this special commercial strengthens the bonds of unity and togetherness, inviting viewers to rally around the National Team once again. While the film carefully highlights Reacher’s dedication to sports and national heritage, this inspiring work, crafted with cutting-edge AI technology, aims to rekindle the sense of national pride and solidarity among audiences. Gaining widespread attention on social media and reaching a vast audience, the commercial merges Türkiye’s shared values with a modern narrative, solidifying Reacher’s position as a visionary brand. With this compelling film, Reacher proves to be more than just a brand-it stands as a storyteller that embraces national spirit and inspires future generations.

April 2025

Longchamp’s 2025 Spring/Summer eyewear collection features distinctive frames that reveal the sophisticated essence of the brand’s Parisian roots through striking shapes and vibrant colors. Among the sunglasses designs in the new collection, two high-quality, eye-catching models stand out. The bold, rectangular-framed LO776S sunglasses are made from premium acetate. The iconic Roseau Bamboo detail, used as a functional element, creates the illusion of floating on the temples, while the Longchamp logo completes the frame’s appearance. This sunglasses model is available in four timeless color options: black, rose Havana, brown green Havana, and blue Havana. The LO775S sunglasses model from Longchamp’s 2025 Spring/Summer collection, on the other hand, offers an elegant and sophisticated silhouette thanks to its large butterfly-shaped front. Like the LO776S, this model is made from premium acetate, with the iconic Roseau Bamboo detail on the temples creating a floating effect, while the Longchamp logo elevates the design. The butterfly-shaped LO775S sunglasses are available in classic black, striped grey, rose, and rose Havana color options.

April 2025

Despite significant efforts worldwide, there has been an increase in the number of girls who are deprived of education. According to Unicef data, 129 million girls worldwide are unable to attend school—32 million at the primary level, 30 million in middle school, and 67 million in high school. Although school enrollment rates in Turkey have improved since the early 2000s, there are still areas in need of further development. In the OECD’s annual “Education at a Glance 2016” report, Turkey ranked among the lowest in terms of girls’ participation in education. For many years, Seiko has been supplying end consumers with RX lenses, plastic cleaning sprays, and microfiber cloths in plastic pouches. In early 2022, the Seiko team initiated a sustainability policy for the future, first replacing plastic materials with metal spray bottles and switching to recycled kraft packaging. By 2023, Seiko took a further step by completely removing spray bottles from packaging, redirecting its resources to support girls in need through donations to Unicef. Since the launch of this initiative, Seiko has successfully supported a total of 4,621 girls in their education. This project perfectly reflects Seiko’s commitment to both environmental sustainability and social responsibility. We wholeheartedly support this meaningful initiative, which embodies Seiko’s sensitive and responsible approach to making a positive impact on the world.

Nisan 2025

Palm Angels, a brand founded by Francesco Ragazzi, continues to captivate millions with its collections that blend the skate culture of Los Angeles with Milan’s refined fashion sense. What started as a photography project quickly transformed into a distinctive design language that impacted both streetwear and luxury fashion. The brand’s eyewear collection stands out with classic acetate shapes, vibrant color transitions, and a logo in gothic fonts. The lightweight and ergonomic structure of the frames ensures comfort during long-term use, while the high-quality materials enhance durability. Palm Angels merges the energetic spirit of skate culture with Milan’s meticulous craftsmanship. Offering not only classic tones like black and Havana, but also more daring options like pink and green, the collection creates a synergy that sets the brand apart by blending street fashion energy with refined textures. As a result, Palm Angels eyewear stands out with designs that synthesize rebellious spirit with luxurious details. This approach, combining street aesthetics with Italian fashion, harmonizes effortlessly with both daily urban life and the pursuit of style. Thus, the brand successfully maintains its authenticity without compromising on comfort or quality.

April 2025

Safilo Group and Boss Eyewear present the Signature Line collection, specially designed for women for the 2025 Spring/Summer season, featuring innovative materials and enriched with unique details. The new Boss collection includes incredibly stylish sunglasses and optical frames made from Acetate Renew, which consists of 43% bio-based and 27% recycled materials. The lenses are made from 50% recycled materials. The new designs offer a wide range of color options, enriched with layered combinations, and are completed with signature metal details featuring the iconic Boss stripes. The Boss 1778/G/S is the square-shaped sunglasses model, also suits the optical lenses, available in color options such as Havana with gray/brown lenses, white/black with gray lenses, lilac/Havana with gray lenses, and black with dark gray lenses. Another sunglasses model from the collection, Boss 1779/S, also suits with optical lenses. This sophisticated cat-eye frame boldly reinterprets the style and is available in color alternatives such as black/white with dark gray lenses, pearl white with gray lenses, and black with gray lenses.

April 2025

Seiko Drive offers a specialized solution optimized for a flawless driving experience in all conditions. Designed specifically to address the challenges of nighttime and rainy-weather driving, this innovative technology effectively meets drivers’ evolving visual needs. For those who experience reduced color perception and increased light sensitivity in the dark, Seiko Drive minimizes glare from oncoming headlights while ensuring extra-clear long-distance vision in foggy and rainy conditions. By reducing reflections, it enhances driving safety and comfort in all settings, from long journeys to urban traffic. Seiko Drive caters to drivers’ needs by eliminating blurred edges, enhancing depth perception, and expanding the field of view. Meanwhile, Seiko Drive X, with its distance-focused optics, ensures crystal-clear visibility of all dashboard indicators while progressive lenses provide an even smoother and more natural visual experience. Equipped with Seiko RoadClearCoat (RCC) coating, Seiko Drive not only improves visual clarity but also extends the lifespan of the lenses, ensuring long-lasting performance. By minimizing glare from oncoming vehicles, wet surfaces, and other light sources, it delivers a sharp and secure driving experience, reducing accident risks and boosting confidence on the road.

April 2025