Freesbee, one of the brands distributed in Turkey by PRM Mağazacılık, presents modern, colorful, and universally flattering round-frame designs from its 2025 collection. Aiming to help you express yourself and bring a new breath to your style, Freesbee sets the season’s standout trends through its refined material selection. Especially notable are the brand’s round silhouettes reflecting a retro-modern blend, offering a soft and balanced look that easily suits every face shape. Thanks to their ergonomic structure, Freesbee’s meticulously designed models do not put pressure on the face even after prolonged wear and ensure comfort around the nose. Combining both optical and sun lenses seamlessly, the brand prioritizes functionality. The Freesbee 2025 collection draws attention not only for its aesthetic appeal but also for its promise of material quality and comfort. Made from lightweight and durable acetate, the frames retain their shape even with long-term use due to their flexible structure. The metal frames in the collection, on the other hand, stand out with modern lines and refined craftsmanship. Both acetate and metal designs are reinterpreted with clean, modern silhouettes. Alongside classic black and transparent acetate options, the collection also features bold and energetic tones through vibrant acetate frames. In metal models, classic colors like gold and silver are accompanied by colorful metallic frames, bringing a vivid touch to the 2025 season. The sunglasses in the Freesbee collection impress with tinted lenses in line with seasonal trends. In addition to timeless tones like blue, green, gray, and brown, gradient lenses enhance the collection’s lively character. Freesbee’s 2025 collection blends modern design, bold colors, and universally flattering forms. The round acetate model Chico stands out with a wide color range; Modoc captures attention with lightweight, finely crafted colorful acetate details perfect for urban style. For unique and energetic users, Mineral shines with its colorful, modern acetate build, while Samoa dazzles with a minimalist and elegant metal frame that fits every face. Coacella offers a bold fashion statement, while Onyx stands out with photochromic lenses. The sophisticated Costa guarantees a refined look, and Moss, with its colorful metal frame, adds dynamic energy to the style of both young wearers and the young-at-heart.

August 2025

Movitra, Face à Face, and Projekt Produkt—brands distributed by Kuvars Group—stand out with their optical and sunglasses collections that embrace the enduring appeal of round frames. Merging the sophistication of the past with modern reinterpretations, round sunglasses remain a timeless staple. Italian-designed Movitra, known for its patented pivot mechanism that allows temples to fold flat, elevates portability while breathing timeless elegance into the round form. Movitra seamlessly fuses function and aesthetics under one roof. French design icon Face à Face transforms the round frame into an artistic statement with bold color palettes and architectural detailing, crafting striking silhouettes that offer wearers a unique visual identity. For those who lean toward minimalism, Projekt Produkt combines retro inspirations with minimalist design, presenting clean yet impactful frames that balance classic and contemporary aesthetics. By expanding its selection through these distinguished collections, Kuvars Group not only diversifies its distribution portfolio but also raises industry standards. With their design-forward and functional appeal, Movitra, Face à Face, and Projekt Produkt collections are poised to become the center of attention in optical stores this year.

August 2025

Addressing diverse audiences through each of its brands during the summer season, Arıkan Group emphasizes the style engineering and refined craftsmanship in the designs of the Quantum summer collection, introduced with the motto ‘Görünenden Fazlası’ (more than meets the eye), turning users’ unique styles into more visible and remarkable expressions. The iconic and colorful models of the brand’s Icon series offer a bold style with their minimal design, while the Q272 models in particular stand out throughout the season as a favorite accessory among celebrities. The Hero and Mostar collections attract those seeking unique and high-quality options in sunglasses with their bold, stylish, and expressive frames, while the Q273 models in the Petra series offer elegant eyewear from frame to temple for those looking to redefine their look. With the Wheel collection, Quantum showcases innovative production techniques in every detail, proving that optical frames can be just as creative and aesthetic as sunglasses, thanks to its all-titanium construction and double gear application. Another optical collection from Quantum, FlexiLite, maintains its ambition to bring a fresh perspective to the industry with its innovative design that elevates everyday comfort. Thanks to a replaceable temple tip and a pressure-balancing technology that eases tension between the nose and ear, FlexiLite frames provide exceptional comfort through their lightweight feel when worn. Arıkan Group’s Belmond sunglasses collection, combining retro touches with modern elegance, offers unique choices for the end consumer. The collection rewrites sunglass fashion by blending bold frames with thick temple designs. Belmond adds sophisticated accents to the wearer’s presence with its timeless elegance in every detail. Composed of handmade acetate and high-quality polarized lenses, the sunglasses collection reinterprets iconic models such as cat-eye and round frames with a distinctive approach. In its metal models, Belmond’s sunglasses line draws attention with oversized and angular shapes, making allure accessible for every age group. In its optical frame collection, Belmond stands out with vibrant colors and striking temple designs, while also offering modern and timeless options for those who prefer simpler, more understated models.

August 2025

Randolph adds a brand-new series to its iconic and trend-defying Aviator model. Just like all Randolph sunglasses, the frames in this collection are meticulously handcrafted in over 200 steps in the United States. In this new series, the frames are specially coated to military standards with matte 925 sterling silver. The silver-coated frames are paired with SKYForce lenses, which block blue light and offer protection beyond 520 nm for enhanced eye comfort. Engineered for all-day wear and even helmet compatibility, the straight temples are finished with custom acetate tips that resemble oak wood. This oak finish is a nod to the instrument panels of vintage aircraft, echoing Randolph’s aviation heritage. Each pair also features Randolph’s signature flight logo in solid silver at the temple tips. Introduced to the Turkish market by Optic844, Randolph’s newest Silver Series stands out with its refined designs that complement both style and elegance. Delivering top-tier eye protection and visual clarity, the new Silver Series redefines luxury eyewear as the ultimate accessory.

August 2025

Round frames continue to dominate current eyewear trends, and they remain an essential part of Mooshu’s latest collections. As the award-winning brand of Gülce Optik, Mooshu blends timeless appeal with contemporary flair, offering a distinctive design language that bridges fashion history and modern-day aesthetics. Carefully curated color palettes combine bold hues with more subdued tones, providing a wide range of options to suit every taste. Handcrafted to perfection, Mooshu frames are designed for long-term durability, reflecting the brand’s commitment to high-quality standards. UV-protected lenses ensure not only a stylish look but also optimal eye safety. Whether for casual streetwear or elegant occasions, Mooshu sunglasses are versatile enough to fit seamlessly into any setting. Defined by subtle details and impeccable craftsmanship, each unique design offers a strong style statement for those who value personal expression. Mooshu’s thoughtful approach to design invites wearers of all ages and style preferences to find a piece that resonates with their individuality. By blending classic elements with modern innovation, the brand continues to set itself apart in the eyewear scene. For those seeking an original and refined look, Mooshu stands as a trusted choice.

August 2025

Carrera’s C-Sport collection seamlessly fuses athletic spirit with sleek design. Engineered for maximum comfort, the line features special rubber nose pads, adjustable curved temples, and temple tips with perforations for added functionality. Designed to stay securely in place during workouts, the frames can be paired with straps or other accessories-making them a favorite among athletes and lovers of sporty style alike. A standout in the collection is the Carrera C-Sport Special Edition, an oversized wraparound mask silhouette inspired by the iconic shapes of the Original Carrera Sport. This contemporary reinterpretation blends the brand’s heritage with modern aesthetics. Another highlight is the C-Sport 2/S, a bold oversized square mask frame crafted using polyamide injection molding. With a contrasting sporty color line and the Carrera logo on both the front and temples, the model embodies athletic elegance. Technical features that elevate the frame’s sporty edge include lens perforations, adjustable rubber nose pads, strong curved temple tips, strap-ready temple ends with croakie holes, and a clip-in insert option for optical lenses. Colorways include: Orange with gray lenses; Matte black with gray lenses; blue/gray with blue multilayer lenses; yellow/black with gray lenses; matte white with blue multilayer lenses; purple/yellow with green gradient lenses.

August 2025

A new era in fashion begins, with elegant simplicity replacing ostentation and a strong character replacing temporary trends. At the heart of this transformation stands Roysse, redefining eyewear not just as a necessity, but as a seamless reflection of style, attitude, and lifestyle. Roysse designs blend artistic expression with subtle sophistication, turning each piece into a bold fashion statement rooted in thoughtful details. Each Roysse frame is brought to life through meticulous craftsmanship, offering urban individuals elegant companionship in every aspect of their daily lives. The collections, marked by understated confidence and quiet impact, are crafted from premium acetate and titanium—merging lightness, durability, and elegance in a single frame. Roysse prioritizes not only aesthetic values but also comfort and eye health. UV400-protected lenses and high-precision hinge systems ensure that every pair retains its shape and function over time, even with extended wear. Roysse’s optical and sunglasses collections are designed to transcend seasons, offering versatile designs that remain relevant year-round. With its timeless style, Roysse invites wearers to express their individuality and redefine their personal style codes.

August 2025

Izmir recently hosted a dazzling event that brought together fashion, beauty, and elegance. Organized by Merve Optik, the exclusive gathering marked the launch of the new eyewear collection from Italian fashion powerhouse MaxMara, for whom Merve Optik is the official distributor in Turkey. Held at Berk Optik’s Istinye Park store in Izmir, the event offered visitors a full-style experience enhanced by professional make-up applications. Guests had the opportunity to explore MaxMara’s 2025 Spring/Summer eyewear designs while enjoying personalized beauty sessions by renowned make-up artist Rıfat Yüzüak. Each styling session highlighted how eyewear can harmonize with facial features and make-up to create a sophisticated, cohesive look. Throughout the day, attendees discovered the latest trends in eyewear fashion and completed their personal styles with expert beauty touches. Set against a backdrop reminiscent of a high-end fashion shoot, the event inspired social media-worthy moments and left a lasting impression. With its innovative vision and customer-oriented approach, Merve Optik once again demonstrated that eyewear is not just an accessory—but a powerful style statement.

July 2025

Palm Angels reinterprets the fast-paced rhythm of summer streets through bold, geometric acetate frames. This season’s standout model features thick rectangular silhouettes in black, dark grey, brown, and frosted tones—transforming the heat of the sun into a statement of style. True to Palm Angels’ aesthetic, the frame’s character is defined by its sharply cut angles and assertive lines that accentuate facial features with a sculptural edge. The bold temples and distinctive gothic logo detail strike a balance between masculine strength and refined sophistication. Like all Palm Angels eyewear, this model goes beyond aesthetics to offer durability and attitude—essentials for sun-drenched summer days. Perfectly suited for both the beach and the city, the design acts as a sartorial manifesto against the mundane. With its minimal yet commanding details, the new-season sunglasses embody the brand’s fearless approach to style. Palm Angels sunglasses are more than just an accessory—they’re a bold declaration of identity. For those who want to embrace the summer with a daring silhouette, this model stands as the ultimate alternative.

July 2025

Optimized for perfect driving under all conditions, Seiko Drive stands out as a specialized solution especially for night driving and rainy weather, when being behind the wheel often becomes more stressful. Designed to meet the needs of drivers who experience reduced color perception and increased light sensitivity in the dark, Seiko Drive minimizes glare from oncoming headlights while delivering sharper long-distance vision in foggy or rainy conditions—with less reflection for safer driving. Customizable to the driver’s visual needs, Seiko Drive enhances clarity across longer distances and eliminates blurred edges to ensure exceptional visibility on the road. Seiko Drive X, featuring a dedicated distance focus and progressive lenses, improves the clarity of dashboard indicators while expanding the overall field of view. This high-performance driving lens supports focused driving in today’s fast-paced and unpredictable traffic conditions. Equipped with Seiko’s RoadClearCoat (RCC) for enhanced visual quality and product durability, Seiko Drive reduces glare from oncoming vehicles, wet surfaces, and other light sources—ensuring clear vision and lowering the risk of accidents.

July 2025