Off-White™ doesn’t follow fashion—it questions it, rewriting the rules with a distinctive attitude. The brand’s eyewear is more than just a simple accessory; it serves as a powerful means of expression that merges street aesthetics, contemporary art references, and Virgil Abloh’s legacy of ‘contrast’ into a single frame. Each model disrupts conventional forms, offering the wearer not only a new look but a fresh perspective. The collection blends the energy of street culture with the refined details of high fashion. Elements like oversized one-piece shields, sharp-edged square and hexagonal shapes, and the striking contrast between matte finishes and glossy acetate are complemented by the brand’s signature quotation marks, metal arrow logos, and architecture-inspired bridge details. Timeless colors such as black, off-white, and Havana provide a secure foundation, while bold tones like purple, lemon yellow, and petrol blue inject unexpected dynamism. Off-White™ eyewear is designed for those who want to make a statement, not just be seen. These frames instantly transform even the simplest t-shirt and jeans outfit, combining elegance with sharp lines to give the wearer a clear attitude. For anyone who wants to create their own style rather than follow trends, Off-White glasses become a modern signature of identity.

June 2025

Hoya continues to offer its Polarized lenses to ensure users can enjoy sunny days safely while protecting their eye health and comfort. Hoya Polarized lenses effectively block reflections, enhance contrast, and provide better visual comfort outdoors. Thanks to these features, Hoya Polarized Lenses eliminate the disturbing glare caused by sunlight. Light moves in many directions, but when it reflects off shiny surfaces like wet roads, cars, windows, snow, or water, polarization occurs. This causes unpleasant glare and reduces visibility. Polarized lenses, designed to prevent such situations, are the right solution for sunlight exposure anytime, anywhere. Polarized lenses are ideal for users who want to avoid the discomfort caused by glare. Especially drivers, outdoor sports enthusiasts, and those who simply enjoy spending time outside benefit from the visual comfort provided by Hoya Polarized Lenses. Hoya recommends its polarized lenses for travelers, drivers, those who enjoy water and winter sports, individuals with light-sensitive eyes, those sensitive to glare, and users who place fashion at the center of their lifestyle.

June 2025

Optik Dünyası, a leading name in the colorful contact lens sector, has introduced the new collection Iconic Fresh from its young brand Iconic. Always prioritizing the demands and needs of contact lens users, Optik Dünyası has selected four fresh, on-trend colors for the Iconic Fresh collection with a user-focused approach. Addressing a notable gap in the industry for hyperopia-colored contact lenses, the company has responded with these four signature shades, offering comfort to contact lens enthusiasts. The iconic colors Pure Hazel, Blue, Sterling Gray, and Green Iconic have been redesigned for this series, adding innovation and maximum naturalness to the beloved tones. Optik Dünyası’s colors are known for delivering exceptional comfort, consistently exceeding user expectations. Now, these new colors and more are quickly accessible via your mobile phone. With Optik Dünyası’s Optikb2b mobile app, placing orders anytime has become effortless. Additionally, the new colors come in myopia values ranging from -1.00 to -6.00 and are also available in plano (non-prescription) options, enthusiastically meeting all needs.

June 2025

Mooshu, the brand that won the Silmo Awards Istanbul—Turkey’s first award in the optical industry—for two consecutive years in the “The Brand Makes Difference” category, showcased its products that combine elegant design with comfort at the Silmo Showrooms event held in Barcelona on May 5. Starting its eyewear production with the motto “Hand-Made,” Mooshu has become a brand that attracts attention both domestically and internationally thanks to the design details added to its eye-catching models and the quality service it provides to its customers. Mooshu blends minimal lines with color, combining its cheerful and youthful brand image with the charm of the past. Rustic touches, small-sized acetate frames, and metal temples come together in the brand’s original designs to offer a wide range of choices for the summer of 2025. The brand continues to focus on improving its systems each year, maintaining its vision of creating higher-quality, more comfortable, and unique designs. Offering an eye-catching selection, Mooshu strengthens its strong design identity not only through innovative collections but also by preserving its best-selling iconic models. With its exclusive product range, Mooshu is once again preparing to be in the spotlight in the summer of 2025.

June 2025

Mila Zb transforms aesthetics into a vivid language of expression, bringing a fresh perspective to timeless elegance. Each model allows women to express themselves freely with striking details that never feel ostentatious. The designs speak not only to fashion but also to the personal connection a woman creates with grace. Sophisticated lines and carefully selected materials form the core of the collection, reflecting the brand’s essence. Thin acetate frames, the light elegance of titanium, pastel-toned enamel accents, and Swarovski stone details adapt seamlessly from day to night for the modern woman. Within the Mila Zb eyewear collection, Bellissima stands out with its simple yet strong presence, Romance features an elegant silhouette with handcrafted stones, Bloom offers vibrant color transitions and lightness, while Flora presents personalized floral textures reminiscent of fine jewelry. Every line and curve in the brand’s models is meticulously designed. Mila Zb views design not merely as outward appearance but as a refined extension of character. The collection shines as the purest reflection of the brand’s philosophy. Without striving to attract attention, the eyewear makes a statement through its stance, embracing a style that is both timeless and contemporary. Mila Zb promotes eyewear not just as an accessory, but as a silent, powerful form of expression reflecting a woman’s soul.

June 2025

With its stance, design, and understanding of quality, Gents of London has quickly drawn attention as one of the boldest and most innovative brands in the eyewear industry. Combining British elegance with modern lines, the brand goes beyond being just an accessory for style-conscious users and instead becomes a true signature. With its unique design approach and wide color palette, Gents of London eyewear models adapt to every season and every style, successfully becoming both the perfect complement to any outfit and the strongest supporter of personal style. Whether users seek a simple daily look or classic urban elegance, Gents of London eyewear collections stand out as the new favorite of fashion enthusiasts with timeless models that suit every setting. One of its greatest strengths is its meticulous attention to detail, and as the new face of elegance and functionality, Gents of London delivers striking collections. The UK-based brand embeds the elements of its distinctive elegance, inherent in its Dna, into every frame in both its optical and sunglasses collections. Carefully selected materials, ergonomic design lines, and flawless craftsmanship are among the most important qualities that distinguish Gents of London from others.

June 2025

Italia Independent captivates millions with its rule-breaking identity and innovative design language. While maintaining its unique character, the brand reshapes it through today’s aesthetic sensibility. Under the creative leadership of Lapo Elkann, a vision rooted in tradition but unconstrained by conventions is brought to life. Italia Independent is not just an eyewear brand; it also offers an attitude, a form of expression, and a lifestyle. At the heart of the collection, acetate is reinterpreted with sophisticated textures and metallic effects inspired by racing yachts. Materials such as velvet, denim, and camouflage add bold touches to timeless forms. The broad color palette—from classic shades like gray and Havana to fluorescent and bright hues—draws inspiration from Lapo Elkann’s style. Handcrafted metal core details, hidden inside the glasses, add depth to the designs like an elegant signature. Each model reflects courage, originality, and a creative relationship with materials. With layered textures, color gradients, and tactile surfaces, every frame transforms into a technical and artistic experience. The brand combines Italian craftsmanship with modern aesthetics, inviting anyone seeking uniqueness into its world.

June 2025

Known for its bold use of colors and cheerful design approach, United Colors of Benetton perfectly brings to life its children’s optical collection and, for the first time, children’s sunglasses this season. The eyewear for the 2025 summer season, with its bright colors and playful patterns, is set to become a favorite among little ones. Benetton’s children’s sunglasses collection is expected to receive as much attention as the adult collections, thanks to the brand’s unique design philosophy and striking color combinations. The unisex Verona model in the collection is offered in two colors: milk blue and milk pink. Featuring a bold and geometric shape, the blue version creates contrast with dark blue temples, while the pink version stands out with lilac temples and line details. Both designs feature Benetton’s iconic dot detail on the temple tips. The Florence model offers a slightly more mature style with its milk green color. The turquoise acetate front frame combined with lilac temples gives children a cheerful yet sophisticated look, complemented by fine line details on the nose bridge. The Catania model, designed for kids who love retro style, features a round metal frame. This silver-colored model carries the brand’s distinctive character with dark green lenses, green temple tips, and Benetton green stitching detail.

June 2025

Arma Lens has started production in 6 colors for its highly admired special collection Ultra Max series, designed for hyperopes. The new Ultra Max contact lenses have a one-year lifespan and are offered in six striking shades. The Arma Ultra Max collection stands out as one of the best-selling contact lenses in the premium quality contact lens market. It is a pleasing development for hyperopic contact lens users that contact lens specialist Arma Lens manufactures the Ultra Max collection in powers ranging from +1.00 to +6.00. Due to the limited availability of colored contact lenses for hyperopes, Arma Lens continues to develop the most effective solutions by taking user needs and complaints into account. The contact lens company is launching six new colors added to the bestselling Ultra Max series as Ultra Max Pearl, Ultra Max Green, Ultra Max Blue, Ultra Max Smoke, Ultra Max Hazel, and Ultra Max Topaz. Arma Lens has announced the technical specifications of these new contact lenses produced in six colors as Dia: 14.2 mm BC: 8.6. To become one of Arma Lens’s exclusive distributors, which operates only through a dealership system across Turkey, and to access profitable cooperation opportunities, you may contact the company.

June 2025