Italy based Lotus Original blends neo classical fashion and contemporary designs with ethnic motifs in its optical and sunglasses collections. Italian fashion brand Lotus combines a rich world of inspiration with a distinctive style and securing its place among the industry’s leading brands. Lotus Original stands out with timeless women’s models crafted from acetate and titanium. With a broad product range from classic to clip on designs, the brand is a top choice for those seeking both elegance and comfort. Part of Markom Group which brings nearly 30 years of industry experience and expertise, Lotus Original continues its steady rise in the market.

September 2025

Kuvars Group brands bring energy to fashion this season with colorful-framed sunglasses. Movitra highlights functional elegance by combining its innovative mechanism with vibrant colors. Face à Face transforms eyewear into a design object with bold color transitions and creative shapes reminiscent of art galleries. Projekt Produkt blends minimal lines with modern hues, offering a simple yet striking style. Spanning from pastel tones to glossy finishes, this wide spectrum allows every wearer to express their style uniquely. Kuvars Group collections let you feel the sun’s energy in every season.

September 2025

Hoya produces its Sensity Original lenses using its patented Precision Photochromic Technology. These light-sensitive lenses feature a microscopic spin-coating process, ensuring uniform molecular distribution across the entire lens surface. Sensity Original lenses can be custom-made to meet diverse needs and are compatible with all Hoya premium coatings, as well as single vision, bifocal, and progressive lenses. The smart lenses adapt to intense light, offering superior comfort while maintaining contrast and color perception. With a wide color palette, Sensity Original provides users with fashion-forward and versatile options.

September 2025

Mooshu, Gülce Optik’s award-winning brand, continues preparing its 2026 collection, which will blend minimal and rustic designs with its enduring vintage lines. The brand’s new-season eyewear combines autumnal shades, including olive green and terracotta, with these timeless aesthetics. At Silmo Paris 2025 optical show, Mooshu showcases its latest designs, aiming, as every year, to add functional options to its products through refined technical details. The carefully crafted eyewear cases also stand out, not only protecting the glasses but serving as striking aesthetic accessories in their own right.

September 2025

Essa Group’s prestigious luxury brand Valentino Orlandi presents its new eyewear series, with each piece standing out as a true work of art. Crafted by Milan’s distinguished design team, the series showcases 100% handcrafted production, premium material quality, and sophisticated detailing. The sunglasses series stands out by blending refined style with advanced technology. The brand sets itself apart in the premium segment by combining classic Italian design lines with high-tech components. Going beyond high-quality acetate temples and frames, the new designs features models enhanced with advanced materials such as titanium.

September 2025

Brought to Turkey through Essa Group, Santa Barbara Polo & Racquet Club has unveiled its new sunglasses series, reflecting the noble spirit of sport and American elegance. The series stands out with understated yet refined designs, bringing together the dynamism of the polo fields with the grace of everyday life. Premium lenses with 100% UV protection safeguard eye health while the ergonomic structure enhances comfort. Lightweight titanium alloy frames combine durability with elegance. Carrying the brand’s rich heritage into the present with a modern interpretation, the series offers a strong choice for style-conscious users.

September 2025

Philippe Müller eyewear series leave a mark on your identity with their artistic lines, elegant texture, and innovative design approach. Offered through Efor Optik, the retro-inspired pieces combine timeless elegance with superior comfort. Philippe Müller optical frames and sunglasses showcase the grace of art through titanium-IP coating, glossy frame details, lightness, and fine craftsmanship. Each model provides a unique experience with its aesthetic presence and distinctive texture. Flexible Philippe Müller glasses are made from durable materials that resist breakage and maintain their shape, bringing style, practicality, and durability together in a single design.

September 2025

Moscot introduces its newest design, Cliptosh, merging the brand’s iconic New York heritage with modern touches in a matte black finish. Specially created for one of the brand’s most beloved models, Lemtosh, this stylish clip-on accessory combines functionality with a bold look. The iconic model, cherished by celebrities and Moscot enthusiasts alike, now takes on a fresh dimension with Cliptosh in matte black. Featuring a metal matte black frame and hand-dipped lenses, Cliptosh offers 21 different Custom Made Tints™ options. The series is available exclusively at select Atölye Gözlük retailers.

September 2025

The Linda Farrow Iconic collection was unveiled at an exclusive event hosted by Atölye Gözlük at Parle Restaurant in Bodrum Yalıkavak. The event was attended by Simon Jablon, Creative Director and son of the brand’s Founder, Linda Farrow. Drawing inspiration from the Linda Farrow archives spanning from the 1970s to today, the Iconic collection stands out with dramatic oversized shapes, delicate metal accents, and meticulous craftsmanship. Models that shine in both sunglasses and optical versions include Dunaway, Freya, Simon, Leif, Amber, Tracy, and Calthorpe. This limited series is available exclusively at select Atölye Gözlük stores.

September 2025

Reaching the Turkish market through Atölye Gözlük’s distribution, Kyme’s Giant collection combines vintage elegance with contemporary lines, standing out with bold shapes, striking details, and characterful designs. Giant is designed for those unafraid to express their inner strength and who navigate life through their own perspective. It offers not just a style choice, but a statement and a way of life, with modern interpretations of iconic forms, a dynamic color palette, and innovative details. Crafted from premium materials such as acetate, titanium, and stainless steel, Giant also draws attention with its rimless models that blend minimal lines with strong character.

September 2025