Vanity Effect redefines its signature clean yet bold aesthetic with its new collection. The designs reflect the dynamism of modern life, offering timeless elegance and a distinctive presence in every piece. The collection features sculptural acetate shapes, refined metal details, and a sophisticated color palette. The understated beauty of neutral tones is paired with bold accents to create striking contrasts. Vanity Effect’s design language combines minimalist aesthetics with daring forms, embodying modern elegance. As a result, the collection seamlessly integrates into everyday style while providing a bold statement for special occasions. Vanity Effect collections transform eyewear from a mere accessory into a personal identity. Its new models promise a modern, characterful stance by merging minimalist aesthetics with sculptural, bold forms. Each design gives the wearer not only style but also the freedom to express themselves. Vanity Effect elevates eyewear beyond an accessory, turning it into an expression of attitude and personal style.

October 2025

The Linda Farrow x Jacquemus collaboration, which debuted in the Spring/Summer 2024 season, takes a step further in 2025. The new joint collection perfectly blends Linda Farrow’s timeless elegance with Jacquemus’s bold and playful aesthetic. Inspired by the Mediterranean, Linda Farrow x Jacquemus offers effortless sophistication to women eyewear enthusiasts who always choose to be beautiful and free. Both brands share a vision that goes beyond surface-level style, celebrating women’s strength, resilience, and individuality. This harmony is evident in every piece of the new collection, with the sunglasses standing out not only as stylish accessories but also as a bold means of self-expression. Jacquemus’s energetic, sincere, and spontaneous universe is built on values of diversity, simplicity, and authenticity. With its human-centered and inclusive approach, Jacquemus evokes universal, positive feelings while adding unique and elegant touches to this new collaborative collection with Linda Farrow. The Linda Farrow x Jacquemus 2025 collection is available through Atölye Gözlük.

October 2025

Standing out in the annual contact lens category, Arma Lens’s Natura collection draws attention with its two distinct silver-gray options – Natura Argenta and Natura Silvera. These shades create a striking yet remarkably natural look, each offering a different tone of silver gray that enhances the eyes without exaggeration. Both colors feature a limbal ring–free design, maintaining the eyes’ natural proportions and realistic appearance. The light silver-gray lenses subtly reflect bluish and aqua-green hues depending on ambient light, resulting in a vivid but refined effect. Designed to mimic the natural iris pattern, the lenses achieve such realism that even at close distance, it is nearly impossible to tell they are contact lenses. Like the rest of the Natura collection, Natura Argenta and Natura Silvera are produced by Arma Lens with a diameter of 14.5 mm and a base curve of 8.6, ensuring a comfortable fit for most eyes. Available in powers from -0.50 to -6.00, both models are crafted with a non-limbal design, iris-simulating structure, delivering exceptional naturalness and optical harmony. You can find Natura Argenta and Natura Silvera contact lenses at selected Arma Lens retailers across Türkiye.

October 2025

Arıkan Group announces that it will host the Eyewear Summit from November 27-30, 2025, at one of Antalya’s most prestigious destinations, the Voyage Belek Golf & Spa Hotel. Describing this year’s event as not just a summit but also an inspiring start to the new season, Arıkan Group continues its meticulous preparations for this major gathering. During Eyewear Summit 2025, the company will present the brand-new collections of its four strong brands to industry professionals for the first time. Quantum Eyewear will make waves with its bold “Poker Face” concept, featuring striking designs and favorite pieces of many celebrities; Belmond will draw attention with elegant and distinctive collections appealing to women’s refined aesthetic sense. Slazenger, the emblem of sporty sophistication, will bring its signature dynamic identity to the stage, while Lee Cooper will offer a youthful and innovative perspective with modern lines and an energetic spirit. Each collection, inspired by a unique creative source, aims to bring a fresh breath to the world of optical and sunglasses fashion. Following last year’s surprising success, Arıkan Group has announced that it is once again ready to deliver an experience full of excitement and inspiring moments.

October 2025

İspanya’nın 1 numaralı çocuk gözlüğü markası Nano Vista, kurulduğu 2012 yılından beri koleksiyonlarında bebek, çocuk ve gençlerin göz sağlığına optimum hassasiyetle eşsiz çözümler sunmaktadır. Nano Vista, çocuklarda her yaşın ve yüz morfolojisinin farklı görsel ihtiyaçlarını karşılayacak gözlükler tasarlayıp, üretmektedir. Çocukların görme sağlığını merkeze alan, yenilikçi ve dayanıklı tasarımlarıyla çocuk gözlüklerinde küresel ölçekte referans marka NanoVista, çocukların dünyasına katkı sunmaya devam ediyor. Tam da bu anlayışla çocuklar ve gençler için dayanıklılığı, esnekliği ve konforu bir araya getiren gözlük koleksiyonları sunuyor. Yenilikte sürekliliğe inanan NanoVista, her yaştaki çocuğun görme sağlığını en iyi şekilde koruyacak çözümler geliştirmektedir. Marka bu amaçla 0–16 yaş arası çocuk ve gençlere özel tasarımlarını geniş bir yelpazede sunmaktadır. NanoVista’nın koleksiyonları reçeteli gözlük çerçevelerinden güneş gözlüklerine uzanan birbirinden işlevsel ve estetik modelleri içerir. Markanın mavi ışık filtreli modelleri de dahil olmak üzere tüm ürünleri, çocukların enerjik, hareketli ve özgün yaşam tarzına uygun seçeneklerden oluşur. NanoVista gözlükleri, her yaş grubundaki çocukların oyun oynarken zıplamaları koşmaları gibi doğal günlük hareketlerine göre özenle geliştirilmektedir. Gözlüklerini esnek ve kırılmaz malzemelerle yüksek güvenlik standartlarını gözeterek tasarlayan NanoVista, çocukların aktif yaşam temposuna en ideal şekilde ayak uydurmaktadır. Zengin model çeşitliğine sahip olan NanoVista gözlük koleksiyonları hem dayanıklılıkları hem de estetik güzellikleriyle çocukların gözlük takmayı sevmesini kolay hale getirmektedir. NanoVista, çocuklarının gözlüklerinin sürekli kırılması gibi şikayetlere ürünleriyle en uygun çözümleri sunması sebebiyle ebeveynlerin de vazgeçilmezleri arasına girmektedir. NanoVista modelleri, sağlam yapısı ve uzun ömürlü kullanımıyla ebeveynlerin güvenini hızla kazanıyor. Böylece aileler yalnızca gözlük almıyor; aynı zamanda çocuklarının görme sağlığı için güvenilir bir yol arkadaşı ediniyor. Aynı zamanda her çocuğun kendine özgü kişiliğine ve tarzına hassasiyetle yaklaşan NanoVista, geniş renk paletindeki farklı modelleri ve cam seçenekleriyle çocukların özgün stillerine kolayca uyum sağlıyor. NanoVista, çocukların görme sağlığını korumak kadar kendilerini ifade etmesini de önemsiyor.

October 2025

Woodys launches its Unique Bakery campaign, highlighting playful and fashion-forward expressions of personal style in a whimsical coffee shop setting. The FW25 collection introduces 45 new models, bringing the total line-up to 210 pieces, with a focus on innovative color combinations and refined quality. Women’s frames feature a new layered temple design that adds visual depth, while acetate models are equipped with a new OBE hinge in gold or rose gold for improved fit and durability. Men’s bestsellers, including Murray and Eliot, return with updated colors and transparent finish options.

September 2025

For FW25, William Morris London presents its city-inspired “London in Motion” collection. The Ascot features precise craftsmanship and diamond-cut patterns that catch the light, making it almost like a jewel for the face, while the Bank draws inspiration from the Bank of England and historic Bank Station to offer a strong and balanced silhouette. Other standout models, Wharf, Ritz and Savoy, reflect functionality, heritage and modern British style. The series celebrates luxury and elegance while combining London’s cultural rhythm with a chic, sophisticated and innovative aesthetic.

September 2025

Vera Wang steps in front of the camera to present her Haute collection in the brand’s latest eyewear campaign. Shot by Till Janz and styled with Wang’s own creative touch, the black-and-white imagery highlights the collection’s architectural lines. Displayed as posters across the very streets of New York where it was shot, the campaign builds a powerful, city-rooted narrative. Eyewear producer Kenmark designed the strategy to boost brand visibility during the peak sales season. Placed in iconic Manhattan locations, the visuals merge high fashion with the vibrant energy of the city.

September 2025

Tree Spectacles presents the Ayra collection, created with a minimalist design approach. The Ayra offers a pure, timeless and elegant minimalism, using thin titanium and transparent materials, desaturated tones and elegant geometries. The new color combinations continue the innovative color approach explored by the brand in previous seasons and add a sophisticated touch to the designs. Balancing Tree’s design vision with commercial aspects, Arya remains true to the brand’s aesthetics. The range will be launched at Silmo Paris with a colorful and aesthetic experiential presentation in a minimalist pop-up space.

September 2025

Silhouette presents its new Atelier Next collection, where minimalism meets opulence. With eco-materials such as recycled 23-karat gold, plant-based leather, and lab-created diamonds, Atelier Next redefines the very essence of ethical luxury. Designs crafted from titanium using 3D printing achieve maximum lightness and durability. Through three sub-collections—Aura, Radiance, and Lumiere-Atelier Next pushes technological boundaries while preserving timeless design. The limited-edition Splendeur Exclusive Solaire sunglasses stand as a tangible testament to luxury infused with sustainability.

Eylül 2025