Assertive and Lightweight Models from Modo

Reflecting a perfect blend of New York’s dynamic spirit, Italy’s love of design and Scandinavian minimalism in its designs, Modo presents its new models specially prepared for the 2023 Spring/Summer season. Since 1990, the brand, which has become synonymous with aesthetic appearance and functional comfort for eyewear lovers, offers original and contemporary designs with its mastery of titanium, optimum functionality and subtle style details. The brand’s new designs strengthen Modo’s place among the favorites. In Modo’s new Spring/Summer 2023 collection, the 4116 model offers the highest level of comfort to the user with its beta titanium frame weighing only 6.8 grams and 0.6 mm thick. The model in the Paper-Thin Titanium collection adapts perfectly to your face shape and offers a wide range of colors as well as lightness and perfect proportions thanks to TR 90 Ultra Polyamide applied on beta titanium.

April 2023

Xperio Polarized Lenses Provide Comfort

Light can reflect off water, glass, grass and metallic surfaces. Excessive exposure to sunlight and reflections causes eye strain and discomfort. Reflection also increases the risk of accidents as it slows down reaction time when driving. Therefore, Xperio lenses are also important for our safety while driving. Xperio® polarized lenses block dazzling glare for greater viewing comfort, excellent clarity of vision, shorter reaction time and high performance in whatever activity you are doing. Xperio® polarized lenses offer better protection and more comfort than tinted sun lenses.

Benefits of Xperio polarized lenses:

  • Reduction of reflection
  • 100% UVA/UVB protection
  • Enhanced natural colors
  • Unparalleled clarity of vision
  • Reducing bright light
  • Better contrast

Ideal for all activities in the sun, in any environment, in any situation and in any season. All Xperio® polarized sun lenses with Crizal® Sun UV coating and E-SPF 50 protection provide maximum protection against harmful UV rays from the front and back. Environmental colors distorted by reflections are filtered out. Xperio polarized lenses are available in three color options: coffee, smoked and green.

April 2023

Senior Appointment at Rodenstock

Rodenstock Group has appointed Dr. Mani Herold as its new Cfo (Chief Financial Officer) as of April 1, 2023. Dr. Mani Herold has more than 25 years of international work experience in the area of strategic and operational financial management, amongst others at E.ON and Cerdia. Over the past years Dr. Herold has been CFO and Labor Director of the Pfleiderer Group, where he was instrumental in successfully repositioning Pfleiderer in the debt capital markets and in securing the financial performance of the Group during times of highly volatile raw material and energy prices. He holds a Ph. D. and a Master of Business Administration from the University of Munich. Marcus Desimoni, CEO of Rodenstock stated: “We are pleased to welcome with Dr Herold a well-rounded finance leader to our Rodenstock management team. The breadth of his experience and his leadership skills will allow him to play a decisive role in the future transformational path of the Rodenstock Group”. “I am excited joining the Rodenstock Group. With its unique biometric positioning of Rodenstock paired with the ambitious environment of a PE company it is perfectly positioned for future growth”, commented Dr Mani Herold.

April 2023

Lunor Presents the New M6

Lunor launches its new collection for the Spring/Summer 2023 season called M6. The German brand enriches the new M6 stainless steel collection with acetate temples, creating a comfortable and stylish combination of both materials. For three years now, the famous eyewear brand Lunor has been producing frames in its own factory, Lumag, with great dedication and extremely precise, traditional craftsmanship. The brand’s popular Classic and M5 collections produced at Lumag are now followed by the timeless stainless steel M6 collection.  Thanks to the “Made in Germany” label, the new collection makes its purely regional origins clear. The classic look of the M6 combines a noble metal frame with ergonomic titanium nose pads and flexible acetate temples for a shapely and comfortable combination that beats short-lived trends.

Nisan 2023

New Acetate Frames from Götti

Swiss eyewear brand Götti presents its new solid and massive acetate frames. For the new season, Götti introduces the Hahns, Hares and Holly models, which are characterized by filigree elements with bold and expressive looks thanks to their attention to detail. The brand has ideally composed the transparent temples of the new models with a refined gold structure. To balance the strong and dominant shapes of the new models, Götti has used an abstract pattern on the inside of the temples, highlighting the exceptional craftsmanship and high quality materials used to create the frames. Simple, delicate and elegant, the new acetate models are characterized by gold hinges and rivets that blend seamlessly with the translucent acetate plate. Götti offers the new models in a variety of colors, including transparent cappuccino brown, smoky dark gray, classic pine green, rusty red and amber yellow.

April 2023

Ørgreen Plays with Light

Ørgreen shows Copenhagen’s essence – light and functional lifestyle in its new campaign. The campaign includes Titanium and Quantum High frames. The word “Lightness” deeply resonates with Copenhagen, not only for its simple lifestyle but also for the city’s unique relationship with light – from the long summer days to the dark winter months. This interwoven relationship is reminiscent of the balance between function and aesthetic, two defining features of Ørgreen Optics’ styles that are beautifully showcased in the latest campaign. Shot in the stunning Ørgreen Studios, the campaign captures the essence of Copenhagen’s unique relationship with light and its functional lifestyle while showcasing the elegance and simplicity of both Copenhagen’s aesthetic and Ørgreen’s designs. Ørgreen’s latest campaign highlights their high-end Titanium and Quantum High frames, renowned for their exceptional lightness and durability. The collection also features stunning sunglasses like Ursa Major 3d Ring, elegant acetate frames like All I Want, and Calypso, the latest model from their Havn collection, all designed with a focus on beautiful colorations.

April 2023

Police Sponsors for the 5th Time

Police, renewed its sponsorship agreement with the Mercedes-Amg Petronas Formula One Team. As a result of this partnership, the Police logo will be visible on the helmets of Lewis Hamilton and George Russell and the brand’s sunglasses and optical frames will be worn by the drivers and the racing team. Racing drivers, Lewis Hamilton and George Russell, also steal the spotlight in the shots taken for the Police Spring/Summer 2023 advertising campaign, in collaboration with the Mercedes-Amg Petronas Formula One Team. Massimo De Rigo, Executive Vice President of the De Rigo Group, said, “We are extremely proud to be renewing this prestigious partnership between Police and the Mercedes-Amg Petronas Formula One Team.” Richard Sanders, Chief Commercial Officer of the Mercedes-Amg Petronas F1 Team, said: “Police is an iconic brand and one that has become synonymous with our Team. We are therefore naturally delighted to extend our partnership into a fifth year. The length of our ongoing relationship highlights our shared values rooted in high quality, attention to detail, and innovation. We are excited to continue our collaboration, starting with Police’s Spring/Summer 2023 campaign, and celebrate their 40th anniversary.”

April 2023

Karl Lagerfeld Launches New Line

Karl Lagerfeld unveiled his sunglasses collection for the Spring/Summer 2023 season. The new collection celebrates the designer’s iconic aesthetic and distinctive creativity. The models in the collection feature silhouettes balanced with innovation and functionality, complemented by elegant details that give them a touch of luxury. In addition, the new models are made from lightweight, plant-based resin, as part of the brand’s commitment to a more sustainable future. The KL6101S model in the collection is available in black, green, blue, sky blue, orange and crystal. Designed to be genderless and ideally self-expressive, the sunglasses feature a square frame with a contrasting color along the front edge. Made from plant-based resin, they are adorned with the Karl Lagerfeld logo and brand identity on the side stems. The Spring/Summer 2023 collection by Karl Lagerfeld is available at selected sun and optical retailers, specialty stores, Karl Lagerfeld boutiques and the brand’s website.

April 2023

Ferragamo is Ready for Summer

Ferragamo presents its new Spring/Summer 2023 collection inspired by the brand’s vision of timeless elegance. Distinguished by their style and poise, the uniquely expressive models are designed in unexpected ways as a tribute to Ferragamo’s superior craftsmanship, characterized by sophisticated embellishments and glossy finishes. The Gancini detail, a timeless emblem of elegance, distinguishes the striking silhouettes for women, while the minimal sunglasses for men are enriched with leather inserts. Classic monochromes and vibrant colors are featured in the color palette with a unique interplay of the old and the modern.  Crafted in premium acetate, the women’s oval sunglasses SF1082S have a face-hugging silhouette embellished with a gold-tone metal oversized Gancini hinge. Matching colored lenses complete the glamorous look of the black, dark tortoise, blue and red options. The rectangular sunglasses for men, SF303SL, feature a lightweight metal frame with leather inserts on the front and Ferragamo’s signature Ferragamo signature on the thin stems. Available in monochrome, gradient or mirrored, the lenses are in the same tone as the acetate stem tips. Available in dark ruthenium/white leather, silver/octane blue, gold/dark green and all black.

April 2023

Athletic Performance With Impavid Active

Prada Linea Rossa presents Impavid Active, a collection of aerodynamic frames designed to deliver athletic performance under extreme conditions. A modern aesthetic and high performance come together in face-hugging silhouettes that reflect the brand’s style standards, enhanced by the dynamic lines of the perforated temples and innovative and modern ventilation details on the lenses. Thanks to the choice of quality materials, a wide range of lens options and technical research carried out before the frames were designed, the new eyewear perfectly adapts to all face shapes for superior performance even under the most extreme conditions. The SPS01Y features a wide ultra-modern front with cylindrical lenses and an innovative top visor with a special ventilation system designed for superior athletic performance even under the most extreme conditions. The water-resistant lenses are available in matte black/neon yellow, matte black and white. The rectangular SPS02Y is a reinterpretation of the perforated temple design, combining modern aesthetics with high performance. It is available in matte black/blue, matte black/neon yellow, matte black and white. The lenses are also available in two adjustable versions, blue/purple and orange.

April 2023