Armani Exchange Offers a Lively and Energic Vision

Remarkable, dynamic and always in tune with the latest street style trends, the #AXeyewear 2022–2023 Fall/Winter collection celebrates the brand’s metropolitan spirit with an authentic and energetic style. Entering the season, the brand redesigns the iconic Bolt logo with a contemporary twist and introduces two new neck designs that celebrate the brand’s origins in both casual and unexpected ways. Another important new feature of the season is the brand’s new collaboration for several product categories, celebrating the 50th anniversary of the happiest symbol in the world; The Smiley Project. Made partly from organic injected material, featuring a robust and versatile form and bearing the original A|X Smiley logo, these unique sunglasses offer a new, lively and cheerful design vision. In addition, the model adapts to every environment and every face, thanks to its universal frame design and harmonious form for both men and women. Soft autumn colors are surprisingly balanced by the vibrant colors in this new collection, which offers a dynamic color palette that is never boring. From classic metals that suit every style to shiny or matte details, eye-catching colored prisms on the handles and colored mirrored glasses that add a colorful energy to the collection, the models have many options in terms of both materials and colors.

Ocak 2023

Hoya Brings Comfort to Children with PNX Kids

Smaller faces and facial features make it difficult for children to wear glasses. The standard eyeglasses used by children can feel heavy and different. Hoya PNX Kids children’s lenses are thin and ultra-light. Instead of standard glasses that can be heavy and uncomfortable for children, with thin and ultra-light Hoya PNX Kids children’s glasses, children forget that they are wearing glasses. With Hoya PNX Kids children’s lenses, they do not even realize that the glasses are on their faces. At the same time, children need visual clarity to be successful in everything they do. From doing fun things like reading books, watching computer screens, reading the whiteboard in class, catching and throwing a ball to playing video games, Hoya PNX Kids kids lenses provide unmatched clarity of vision so kids can see with greater detail and precision. Hoya PNX Kids lenses match the special needs of children perfectly; It provides sharp vision, shock resistance, UV protection and comfort of use. PNX Kids children’s glasses are also designed with anti-reflective applications that significantly reduce glare. PNX Kids children’s glasses are completed with Hi-Vision LongLife coating, which provides extra resistance against scratches in order to adapt to the active world of children.

January 2023

A Unique Design Approach from Motivum

Motivum continues its new production activities without interruption with its unique and sustainable patented models. The quality, different and comfortable frames needed by the industry were brought to Turkey with the assurance of Potential Optical. MOT8050 Series consists of clear lines and an aesthetic structure. Its patented technological details are beautifully rendered from various angles. Polarized lenses protect your eyes and provide comfortable and clear vision. Weldless one-piece first class German steel technology, titanium B durability and innovative technology with patented hinges continues to attract attention with its sunglasses collection. In addition to being elegant, stylish and striking, it keeps the quality at the highest level in the models it has diversified considering your health and comfort. The lightness of the materials used and the flexibility of the frame prevent the feeling of the weight that may occur during use. Motivum has managed to attract the attention of free-spirited characters with its minimalist designs and a masterful sense of fashion. The collection, which has a stylistic appeal, appeals to many styles with its color range. The collection offers the best comfort while keeping the health and elegance of its users at the highest level in a fast lifestyle.

January 2023

Otis X Jamie Thomas Joint Series Launched

Otis Eyewear and skateboard legend Jamie Thomas reiterated their collaboration to unveil a brand new sunglasses collection. This collection, called Overkill, is fueled by Jamie Thomas’ passion for skateboarding, energy and dedication to excellence. Released after the intense interest of the first collection of all-black eyeglasses, this new collection turns the scenario upside down with its frosted, flat crystal frames. Each eyewear in the Overkill collection features signature details designed by Jamie Thomas, as well as a custom-made packaging with a bandana, pin and hard case. Among the styles that stand out in the collection are the retro-inspired Summer of 67, the big and bold Panorama, and the favorite Omar. The Overkill collection is available both online and retailers.

January 2023

Prada Symbole Features Men’s Models

The models in Prada’s 2022-2023 Fall/Winter men’s sunglasses collection express structured modernism where a minimal design is combined with modern elements. Thick profiles meet sharp geometries in the new Prada Symbole collection for men. There is a special metal plate bearing Prada’s iconic triangle logo on the two-color large-size handles, which are enriched with contrasting colors. The designs in the luxury brand’s new eyewear collection emphasize the functionality of classic shapes with new neck forms. Acetate frame 0PR 10ZS in Prada Symbole collection has a modern model square form enriched with thick profiles. The two-tone oversized handles carry a special metal plate with the brand’s iconic triangular logo. Baltic Marble takes its place among the leading pieces of the collection with its classic black and tortoise shell alternatives as well as black-yellow marble and black etruscan marble colors. The new sunglasses model 0PR 09ZS, which stands out with its thick angular profiles and has a modern rectangular acetate frame, is an ideal alternative for men who prefer assertive models this season. The model, which has two-tone oversized handles, is available in timeless black, tortoiseshell and talc color options, in addition to the new black etruscan marble and black-yellow marble colors.

January 2023

Silmo Academy Award Found its Winner

Aiming to support optics industry professionals in their pursuit of excellence, Silmo Academy announced that it has determined the project worthy of an award based on the research done in the field. Taking place in Silmo Paris, one of the largest optical fairs in the world and whose 2022 edition was held between September 23 and 26, Silmo Academy announced this year’s winner and project. Denis Sheynikhovich from the Institut de la Vision, selected by the Scientific Council, was awarded a 10,000 Euro prize money to invest in his research. This study titled “The effect of visual aging on mobility in a real environment” carried out at the SNCF train station is about improving visual information supports for older people. Silmo Academy has been awarding a research project in optics and vision science every year since 2016.

January 2023

Hally & Son Keeps the Retro Groove Going

The famous Italian brand Hally & Son, which creates its collections inspired by the drawings of an eyeglass master who lived in Italy in the 1959’s, is getting ready to surprise eyeglass users with its new models in its 2023 collection. Going beyond its usual masculine and unisex line; Hally & Son, which came out with an extraordinary, colorful and fun collection this year, offers dazzling alternatives for retro-loving fashionistas with its concept models called “For Ladies Only”. Emphasizing the power of elegance, beauty and femininity, the models were designed with today’s modern lines inspired by the names of 8 divas that inspired the past and the magnificence of the period. From Katharine Hepburn to Audrey Hepburn, Sophia Loren to Diana Ross, the models of the special collection spanning from the fifties to the seventies will be admired by vintage lovers and firm followers of the brand. Aiming to be the choice of elegant but above all tasteful people, the Hally and Son collections do not become a prisoner of fashion while paying attention to trends. The brand is the choice of people who follow the trends but do not allow them to be distorted by trends and fashion.

January 2023

Protect from UV Light with 1.60 AS SRB-UV

Those who spend two or more hours a day in front of digital screens may experience fatigued and dry eyes, blurred vision, headaches, neck and back pain, as well as macular degeneration, pterygium conjunctival degeneration. Seiko 1.60 AS SuperResistantBlue-UV coating while blocking harmful wavelengths of blue and violet light; It protects the eyes against the harmful effects of UV light, both indoors and outdoors. With today’s conditions constantly changing, we are exposed to digital devices for much longer hours. Seiko 1.60 AS SuperResistantBlue-UV provides excellent protection against ocular and extraocular disorders that occur in people who spend two or more hours a day in front of digital screens, and supports users to have a sensitive and comfortable vision. Seiko 1.60 AS SuperResistantBlue-UV, with its spherical center structure, offers excellent vision by providing 360° protection against the irritating glare and harmful effects of UV light. With its superior viewing quality and wide viewing angle, Seiko 1.60 AS SRB-UV promises a long-lasting enjoyment of use thanks to its scratch-resistant structure.

January 2023

Persol Sponsors Lucky Explorer

The international icon of Italian motor culture, the Lucky Explorer team will compete with Persol Protector glasses in the world’s toughest off-road races to be held in Dakar between 31 December 2022 and 15 January 2023. Driven by their talent, courage and dedication, the Lucky Explorer team will frame their looks from start to finish with Persol Protector, setting the course for an authentic adventure quest. Designed to push the boundaries in flawless style with its iconic round metal shape and distinctive black leather goggles, this patented pioneering style symbol will feature in all official race shoots. The Persol logo, which is also featured on the team’s racing masks, looks and racing jackets, will underline the unique energy of this adrenaline-filled desert race with its functional design.

January 2023

Sea2see Presents its First “Clip-On” Series

The award-winning eyewear brand Sea2see, which has a zero-carbon footprint in its collections, presents seven new models designed from recycled marine plastic to which it has added colored clips for the first time. The new optical models Adriatica, Alba, Cortez, Formentera, Giorgio, Ibiza, and Palma can easily transition from optical glasses to sunglasses with the addition of a stylish and thin new clip sold with the frame. Promising the ultimate in versatility, the new Sea2see bezels’ state-of-the-art clips attach to the front of the frame with four magnetic attachments, two on the sides and two on the bridge, ensuring a secure and stable fit while allowing the transition to be quick, easy, and very comfortable for everyone. The color palette of the clips has been meticulously determined in order to achieve the ideal harmony with the tones of the main frames.

January 2023