Marchon and Columbia Renew License

Marchon Eyewear and Columbia Sportswear, one of the world’s leading outdoor apparel, footwear and accessories brands, announced the multi-year renewal of their global eyewear license agreement. The agreement is for the exclusive design, development, manufacture and distribution of optical and sunglass collections under the Columbia brand worldwide. Marchon and Columbia first came together as licensing partners in 2016. “We are proud to continue our long and successful partnership with Columbia,” said Gabriele Bonapersona, Chief Brand Officer of Marchon Eyewear.

February 2023

Rainbow Colors with Salvatore Ferragamo

Inspired by the house’s famed 1938 ‘Rainbow Shoe’ and the colourful vigour of 1980s accessories, a new sustainably minded collection of sunglasses from Salvatore Ferragamo is ready for the spring season. Available in a range of vivid colors from candy pink to blue, green and yellow, the genderless sunglasses are inspired by the colorful vibrancy of 1980s accessories. Salvatore Ferragamo’s new models feature the brand’s trademark ‘Gancini’ symbol on the thick transparent frames.

February 2023

Blackfin is Already Ready for Spring

Italian Blackfin opens a new chapter of color in its Wireframe advertising campaign for the Spring/Summer 2023 season. The background of the campaign, delimited by a minimalist three-dimensional space, creates the perfect setting for Blackfin’s new eyewear models. The geometric background serves as a literally unadorned frame for the minimalist eyewear designs. In this campaign, photographed by Giovanni De Sandre, the brand’s stylistic maturity reaches new heights. The models combine rich, metallic, gradient colors with harmonious lines.

February 2023

Alkaline is The New Face of Givenchy

Following its collaboration with Disney celebrating its centennial in cinema, Givenchy now presents its brand new Spring/Summer 2023 campaign under the direction of Creative Director Matthew M. Williams. Alkaline, the world-renowned versatile Jamaican musician, was in front of the camera for the photo shoot of Givenchy’s new campaign. Posing with the Paris-based brand’s new futuristic eyewear styles and outerwear, Alkaline comments he is proud to be working with Givenchy.

February 2023

Snob Milano is Distributed in Holland

Italy-based Franco Sordelli has entered into a distribution agreement with the Belgian eyewear company Dmb managed by Patrick Deforche aiming at distributing the Snob Milano collections to opticians across The Netherlands in addition to Belgium. A long- running partnership today expanding furthermore as Dmb is distributing Snob Milano in Belgium since 2016. “We are delighted to enter this new market with such a reliable partner,” said Dino Sordelli, Snob Milano Sales Manager. “

February 2023

Cutler & Gross’ New Styles Are Out

England-based eyewear brand Cutler and Gross launches the new ‘Graham Cutler’ collection, inspired by the GC capsule collection they developed twenty years ago. Created by Creative Director Alessandro Marcer, the new collection features bold silhouettes that are comfortable for eyewear lovers, with a focus on fit and lightness. The collection features twelve basic forms to suit every face shape. The new collection reinterprets the rigorous, detail-driven characteristics of GC.

February 2023

Roberto Cavalli Launches a Capsule Series

Luxury fashion house Roberto Cavalli, a De Rigo Group brand, presents a brand new capsule collection for 2023. The capsule collection, which will be available worldwide starting from March 2023, impresses with its elegant and sophisticated designs. The SRC011S coded metal mask-like sunglasses in the collection stand out with the brand logo engraved on the thin temples as well as the ‘RC’ monogrammed temple tips. The model is available in rose gold-mirrored lenses and dark gray color options.

February 2023

Einstoffen is Influenced By Cubism

Einstoffen launches its Spring/Summer 2023 eyewear collection inspired by cubism, an artistic movement that continued to influence the early twentieth century. All styles in Einstoffen’s new collection, titled ‘Close Your Eyes and Sing’, are crafted with high quality workmanship from materials such as acetate, titanium and wood. The Swiss brand, which reflects the importance it attaches to sustainability and environmental protection in its new collection, announced that Pablo Picasso, one of the pioneers of the cubism movement, was the primary inspiration for the design of the new models.

February 2023

Caroline Abram Plays with Colors

Caroline Abram, who started its branding career by creating luxury eyewear accessories, presents an eye-catching collection called Jalouse for the new season. The frames in Caroline Abram’s new collection are presented with the concept of two colors in harmony with each other. In the Jalouse collection, round shaped models made of metal, which stands out with its lightness, are available in bright pink and coral, fern green and chestnut brown and yellow and pink gold color options.

February 2023

Better Interior View with Seiko Indoor

Seiko Indoor is built to provide better indoor vision at close and medium distance with an extra-wide field of view. Its design supports a natural comfortable head and neck position, reducing neck and back pain. Seiko Optik offers the best vision on and off the screen, as well as clear visual acuity, with its digital display and ‘Indoor PC’ and ‘Indoor 100/ 200’ products, which it has specially designed to provide better indoor vision in the near-middle distance. The special design of the Seiko Indoor PC provides a very wide field of near and intermediate vision, allowing comfortable eye movement between the screen and the keyboard. The Seiko Indoor 100 provides a comfortable near and intermediate field of view, allowing the user to focus on their activities for about 1m. Perfect for face-to-face, close interpersonal situations that make the user feel visually connected. With the Seiko ‘Indoor 200’, users can not only see those at close ranges most clearly, but also at medium distances up to four meters clearly and comfortably.

January 2023