Oakley, which continues its success in lens technologies designed with a focus on performance together with the world’s most important athletes, presented special collections to enthusiasts. Among these collections, the Oakley^® Prizm™ Gaming 2.0 collection, enriched with the latest generation Prizm Gaming lenses updated and optimized to reduce the yellow tint on OLED and LED screens, stands out. Distinguished by both design and features, this collection offers gaming-specific style with popular frame models such as Holbrook, Pitchman R, NXTLVL and Wheel House.

February 2023

Hoya BlueControl minimizes glare from digital screens. On average, we spend 8-10 hours a day looking at screens. Being constantly connected means prolonged exposure to blue light from digital devices. Prolonged exposure to blue light can cause side effects such as headaches, blurred vision and tired eyes. Hoya BlueControl, which is developed to protect against the negative effects of blue light, which can cause serious harm to people of all ages who spend long hours in front of digital devices, allows to make the use of digital devices safe.

February 2023

Hoya’s personalized single vision lens Hoya Nulux Identity V+ offers sharp, natural and clear vision in all directions and is suitable for users with modern and dynamic lifestyles. In addition to its aesthetic appearance and high vision performance, Nulux EP, which belongs to the Hoya Nulux family, allows the eyes to appear at their natural size with its completely thin and flat structure. Featuring dual-surface aspheric processing with FreeForm technology, Nulux EP provides the user with an aesthetic appearance with its low curved structure, lower center and edge thickness.

February 2023

Hoya introduces Hoyalux iD LifeStyle 4, the latest addition to its progressive lens line. With its three variations (Indoor, Urban, Outdoor), Hoya LifeStyle 4 allows customization according to users’ visual needs without the need for lengthy efforts. Hoya LifeStyle 4 is equipped with 3D Binocular Vision in addition to the already included superior technologies of the previous generation with Binocular Harmonization Technology and Binocular Eye Model. Developed for easier switching between far and near vision distances, 3D Binocular Vision enables easier adaptation and therefore greater patient satisfaction.

February 2023

As we move towards digitalization in many areas of daily life, ‘Digital Eye Strain’ is inevitable, especially due to prolonged use of devices. According to research, using two or more devices at the same time increases eye strain problems by twenty-two percent. Hoya Sync III, designed to minimize and support eye strain symptoms that occur when overexposed to digital devices, rests the eye muscles during prolonged use of digital devices and offers a comfortable vision to the user when switching from one digital device to another.

February 2023

Ray-Ban presents a collection of children’s sunglasses. The original Ray-Ban styles are designed to protect children’s eyes against harmful rays. The collection was created to give children the freedom they need to shape the world in their own style. Featuring different styles with high-quality Sun Shield lenses to protect from UV rays and Blue Shield lenses to block blue light, the collection helps the next generation of style icons express themselves and grow up healthy. The Ray-Ban kids’ sunglasses range is designed using leading technologies to protect against dangerous UV rays and increased blue light for clear vision and happy eyes.

February 2023

Arıkan Group will present the new collection of Lee Cooper, for which it has acquired the production and sales license for nearly 40 countries in addition to Turkey in 2022, to the global eyewear industry at Mido Optik Fair in Hall 4, booth D24. Arıkan, which has a widespread dealer network all over Turkey with 4 different eyewear brands that appeal to every style, combining ergonomics and quality, is expanding its network even more by expanding abroad with its global brand Lee Cooper, for which it has a license. Lee Cooper, which stands out in the sector with its colorful and energetic designs, mainly appeals to consumers between the ages of 18-35.

February 2023

Motivum continues its new production activities with its unique and sustainable patented models. The quality, different, comfortable frames needed by the industry have been brought to Turkey with the assurance of Potential Optical. MOT30 Series consists of clear lines and an aesthetic structure. The forward taped bridge detail is beautifully crafted from various angles. The collection of optical eyeglasses continues to attract attention with its innovative technology with one-piece first-class German steel technology without welding, titanium B durability and patented hinges.

February 2023

TGS Optik, which continues to offer its customers thin, light and durable optical frame and sunglasses models that appeal to a young and dynamic audience with its Theoro brand, is preparing to introduce its new brand Sweet Kids at its booth in the 4th pavilion E09 at Mido 2023 between February 4 – 6. TGS Optik adapts to the fun world of children with its Sweet Kids brand in today’s world, where eye defects no longer begin at an advanced age, but at a young age, even from birth. The brand designs its colorful designs to be comfortable and lightweight enough not to cause discomfort in children’s long-term use of glasses.

February 2023

Hally & Son, which creates each model in its collection by using perfect design and exquisite craftsmanship techniques, will be one of the most talked about brands this year.  The brand’s new models are eagerly awaited by millions of retro lovers every year, and the magnet clip-on models, which stand out in this year’s collection, will become the new favorite of those who prefer to wear optical and sunglasses together. Combining optical glasses with clip on sunglasses in 3 different color options in a single frame, Hally & Son will again be the favorite brand of many eyewear enthusiasts in 2023 with the elegance options and maximum comfort it offers.

February 2023