Silmo Academy Award Found its Winner

Aiming to support optics industry professionals in their pursuit of excellence, Silmo Academy announced that it has determined the project worthy of an award based on the research done in the field. Taking place in Silmo Paris, one of the largest optical fairs in the world and whose 2022 edition was held between September 23 and 26, Silmo Academy announced this year’s winner and project. Denis Sheynikhovich from the Institut de la Vision, selected by the Scientific Council, was awarded a 10,000 Euro prize money to invest in his research. This study titled “The effect of visual aging on mobility in a real environment” carried out at the SNCF train station is about improving visual information supports for older people. Silmo Academy has been awarding a research project in optics and vision science every year since 2016.

January 2023

Hally & Son Keeps the Retro Groove Going

The famous Italian brand Hally & Son, which creates its collections inspired by the drawings of an eyeglass master who lived in Italy in the 1959’s, is getting ready to surprise eyeglass users with its new models in its 2023 collection. Going beyond its usual masculine and unisex line; Hally & Son, which came out with an extraordinary, colorful and fun collection this year, offers dazzling alternatives for retro-loving fashionistas with its concept models called “For Ladies Only”. Emphasizing the power of elegance, beauty and femininity, the models were designed with today’s modern lines inspired by the names of 8 divas that inspired the past and the magnificence of the period. From Katharine Hepburn to Audrey Hepburn, Sophia Loren to Diana Ross, the models of the special collection spanning from the fifties to the seventies will be admired by vintage lovers and firm followers of the brand. Aiming to be the choice of elegant but above all tasteful people, the Hally and Son collections do not become a prisoner of fashion while paying attention to trends. The brand is the choice of people who follow the trends but do not allow them to be distorted by trends and fashion.

January 2023

Protect from UV Light with 1.60 AS SRB-UV

Those who spend two or more hours a day in front of digital screens may experience fatigued and dry eyes, blurred vision, headaches, neck and back pain, as well as macular degeneration, pterygium conjunctival degeneration. Seiko 1.60 AS SuperResistantBlue-UV coating while blocking harmful wavelengths of blue and violet light; It protects the eyes against the harmful effects of UV light, both indoors and outdoors. With today’s conditions constantly changing, we are exposed to digital devices for much longer hours. Seiko 1.60 AS SuperResistantBlue-UV provides excellent protection against ocular and extraocular disorders that occur in people who spend two or more hours a day in front of digital screens, and supports users to have a sensitive and comfortable vision. Seiko 1.60 AS SuperResistantBlue-UV, with its spherical center structure, offers excellent vision by providing 360° protection against the irritating glare and harmful effects of UV light. With its superior viewing quality and wide viewing angle, Seiko 1.60 AS SRB-UV promises a long-lasting enjoyment of use thanks to its scratch-resistant structure.

January 2023

Persol Sponsors Lucky Explorer

The international icon of Italian motor culture, the Lucky Explorer team will compete with Persol Protector glasses in the world’s toughest off-road races to be held in Dakar between 31 December 2022 and 15 January 2023. Driven by their talent, courage and dedication, the Lucky Explorer team will frame their looks from start to finish with Persol Protector, setting the course for an authentic adventure quest. Designed to push the boundaries in flawless style with its iconic round metal shape and distinctive black leather goggles, this patented pioneering style symbol will feature in all official race shoots. The Persol logo, which is also featured on the team’s racing masks, looks and racing jackets, will underline the unique energy of this adrenaline-filled desert race with its functional design.

January 2023

Sea2see Presents its First “Clip-On” Series

The award-winning eyewear brand Sea2see, which has a zero-carbon footprint in its collections, presents seven new models designed from recycled marine plastic to which it has added colored clips for the first time. The new optical models Adriatica, Alba, Cortez, Formentera, Giorgio, Ibiza, and Palma can easily transition from optical glasses to sunglasses with the addition of a stylish and thin new clip sold with the frame. Promising the ultimate in versatility, the new Sea2see bezels’ state-of-the-art clips attach to the front of the frame with four magnetic attachments, two on the sides and two on the bridge, ensuring a secure and stable fit while allowing the transition to be quick, easy, and very comfortable for everyone. The color palette of the clips has been meticulously determined in order to achieve the ideal harmony with the tones of the main frames.

January 2023

Clear and Comfortable Vision with Seiko 1.57 As Scc

With its slim aspherical design, the Seiko 1.57 AS SCC provides clear vision and functional wearing comfort thanks to its high-quality materials and coating. Thanks to the Seiko SuperCleanCoat (SCC) coating, the Seiko 1.57 with organic coating protection offers long-lasting water repellency, scratch resistance, strong grip and antistatic function; dirt, dust and moisture-free. Especially in winter, rainy and cold weather, user comfort is increased thanks to its vapor and water repellent structure. With its high Abbe value (V=47), the 1.57 AS SCC provides sharp and clear vision.

February 2023

Seiko I Xceed For Those Who Want The Best

Seiko I Xceed is ideal for users of single vision lenses, offering a personalized, unique vision. Seiko I Xceed provides maximum visual sharpness and contrast right up to the edges, even in high cylinders and prismatic prescriptions, while offering unparalleled viewing comfort. Featuring a patented 360° internal aspheric and asymmetric design created with Seiko Digital Surfacing, taking into account the Listing Law, Seiko I Xceed takes into account the wearer’s eyewear wearing pattern, habits and lifestyle, resulting in lenses that offer unique, personalized design.

February 2023

No More Reflections with Seiko Roadclearcoat

Seiko RoadClearCoat (RCC) coating, Seiko Optik’s clearer vision coating developed especially for vehicle drivers, provides excellent cockpit vision and extra clear visibility with its anti-reflection and anti-glare feature. Seiko RoadClearCoat (RCC) coating, which provides fast adaptation especially against high-intensity Xenon and LED headlights, is an integral part of ‘Seiko Drive’ products. By reducing disturbing reflections from oncoming vehicles, wet surfaces and other light sources, Seiko RCC coating provides clear visibility in low lighting conditions, enhancing navigational safety.

February 2023

Burberry Presents its Latest Sunglasses

Burberry’s new season sunglasses collection, which created for men and women, reflects the United Kingdom-based fashion house’s iconic style with oversized silhouettes enhanced by modern lines and vintage inspirations. Contrasting city with countryside and luxury with punk, the brand new collection explores Britishness as a concept, an attitude rather than a fixed idea. The quilted-inspired details on the frame temples are inspired by the fashion house’s iconic Lola bag. Made in Italy, the collection reflects Burberry’s commitment to sustainability. Some of the models in the collection are made from injection molded from renewable resources and recycled acetates.

February 2023

New Styles From Dolce & Gabbana

The bold, rectangular sunglasses DG BELLA DG4416 from Dolce & Gabbana’s new season collection feature an innovative style and metallic details. Made from acetate, this model is also a key part of the new DG Bella collection. The temples are customized with a silver or gold metal plate with the iconic embossed DG Crossed monogram. In addition to the black version with a detachable silver chain for wireless earphones, this eye-catching model is also available in metallic grey, blue and pink color tones.

February 2023