Ray-Ban Remarks the Winter Season

This year’s new season Ray-Ban collection sails into an exciting new style universe. Highlighting the iconic RB initials, the collection inspires cool and original styles, while the classic RB logo of the years becomes a brand new signature and takes its place under the spotlight. The new season collection, which handles iconic designs that make a big impact with a modern approach, provides a perfect view and turns each model into a style icon ready to shine. When it comes to an iconic style with a modern feel in the new collection; Jim comes to mind first with his extraordinary, unconventional and ready for anything design. Not compromising on lightness and a cool look, Jim welcomes the season with colored temple tips and gradient Chromance mirrored glasses. Bringing the iconic styles of the eighties to the present, the model does not fail to become a legend thanks to its classic metal tones and crystal glasses. Coloring a legendary shape with new three-layer technology, Steve manages to create a look that transforms from the legend of the game world into everyday style. New transparent subframes in blue, red green or see-through tones and a graduated 3D brow line paired with cool gradient and monochromatic lenses reveal the trendy spirit of this lightweight and easy-to-wear model.

January 2023

The Clear Solution to the Fog Problem with Seiko

Seiko Optical offers Seiko Anti-Fog Cloth, which it has developed to make life easier for eyeglass wearers with its advanced technology. created specifically for Seiko Anti-Fog Cloth, which has one hundred and fifty uses with an effect that lasts for at least twenty-four hours; It eliminates the fogging problem without damaging the glass coating. After misting your windows, which you have cleaned thoroughly with Seiko cleaning solution and a microfiber cloth, with your breath, wipe them in circular motions for ten seconds with the Seiko Anti-Fog Cloth. Thus, you can enjoy clearer vision and higher performance by adapting to every environment in every season of the day without fogging your windows. Seiko Anti-Fog Cloth cleans your glass coatings without damaging them and eliminates the fogging problem. Thus, you can enjoy clearer vision and higher performance by adapting to all seasons.

January 2023

Modo Offers a Superior Lightweight Design with ‘Ultra Thin Titanium’

Distributed by Turkuaz Optik, Modo has grown from its New York roots since 1990 and now brings its Italian design heritage and Scandinavian attention to detail to the spirit of the city. Throughout its thirty-year history, Modo’s lightness can be felt in every model, from the thinnest titanium designs to the thickest acetate designs. The glasses bearing the signature of Brooklyn-based Modo, which set out to produce the world’s lightest optical frames using ultra-thin Beta-titanium and TR90 polyamide materials, are only 6.8 gr and 0.6 mm thick. Paper-thin, high-quality titanium models stand out with their ultra-light and ultra-comfortability. The models are designed with glamorous elegance, thin and flawless lines, suitable for all face shapes. The brand, which is expected to conquer hearts with its “Ultra Thin Titanium” series, also draws attention with its models of different shapes and sizes. Modo, with its minimalist, simple and stylish models and dozens of color options, will be one of the most preferred brands in 2023.

January 2023

Achieve Superior Vision with Seiko Brilliance

Brilliance, which has the distinction of being the ‘progressive’ lens with the most superior vision ever developed by Seiko Optik, was created by keeping the eye effects of today’s digital world in the foreground during the design phase. Produced as a solution to the eye problem presbyopia, experienced by people over the age of 40; With its excellent performance, Brilliance provides the user with unique near, mid and far field vision in daily life. In addition to the user’s parameters; This high-tech glass, which also takes into consideration the optical glass usage history and personal vision preferences, sets new standards in personalized solutions by creating a personalized glass design code. This 4-digit glass design code is offered from more than 300 design types. Seiko Brilliance offers its users maximum comfort with instant adaptation, high customization, advanced aesthetics, easy transition between distances, unmatched comfort, reduced ripple and rocking effect. Brilliance, with its extraordinary combination of innovative technologies such as Twineye 360° Modulation Technology, Intelligent Magnification Control, Digital Zoom Equalizer, Balance Zone Technology and Personal Design Selector, takes into account the user’s optical glass usage history and personal vision preferences, and provides the user with the most convenient and easy adaptation while giving the user a high level of comfort.

January 2023

Ogi Eyewear Celebrates 25 Colorful Years

Ogi Eyewear celebrates its 25th anniversary in the optics industry. Founded in 1997, the Minnesota-based American brand is known for taking a bold and colorful approach to both products and branding, blending high fashion compositions with vibrant palettes, dynamic designs, and a unique Minnesotan perspective. Rob Rich, CEO of Ogi Eyewear, said: “As we celebrate our 25th year in the optics business, it’s satisfying and satisfying to look back on the way we’ve come. Ogi Eyewear was founded to fill a gap in the eyewear world, especially when it comes to frames. After specializing in smaller frames with color and personality “We have quickly grown to cover a wide range of frame sizes. We have always remained true to our values of creating innovative, smart designs and color creations that meet the unanswered demand in the market. We are confident that this commitment will propel us forward for another 25 years.”
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January 2023

 

Armani Exchange Offers a Lively and Energic Vision

Remarkable, dynamic and always in tune with the latest street style trends, the #AXeyewear 2022–2023 Fall/Winter collection celebrates the brand’s metropolitan spirit with an authentic and energetic style. Entering the season, the brand redesigns the iconic Bolt logo with a contemporary twist and introduces two new neck designs that celebrate the brand’s origins in both casual and unexpected ways. Another important new feature of the season is the brand’s new collaboration for several product categories, celebrating the 50th anniversary of the happiest symbol in the world; The Smiley Project. Made partly from organic injected material, featuring a robust and versatile form and bearing the original A|X Smiley logo, these unique sunglasses offer a new, lively and cheerful design vision. In addition, the model adapts to every environment and every face, thanks to its universal frame design and harmonious form for both men and women. Soft autumn colors are surprisingly balanced by the vibrant colors in this new collection, which offers a dynamic color palette that is never boring. From classic metals that suit every style to shiny or matte details, eye-catching colored prisms on the handles and colored mirrored glasses that add a colorful energy to the collection, the models have many options in terms of both materials and colors.

Ocak 2023

Hoya Brings Comfort to Children with PNX Kids

Smaller faces and facial features make it difficult for children to wear glasses. The standard eyeglasses used by children can feel heavy and different. Hoya PNX Kids children’s lenses are thin and ultra-light. Instead of standard glasses that can be heavy and uncomfortable for children, with thin and ultra-light Hoya PNX Kids children’s glasses, children forget that they are wearing glasses. With Hoya PNX Kids children’s lenses, they do not even realize that the glasses are on their faces. At the same time, children need visual clarity to be successful in everything they do. From doing fun things like reading books, watching computer screens, reading the whiteboard in class, catching and throwing a ball to playing video games, Hoya PNX Kids kids lenses provide unmatched clarity of vision so kids can see with greater detail and precision. Hoya PNX Kids lenses match the special needs of children perfectly; It provides sharp vision, shock resistance, UV protection and comfort of use. PNX Kids children’s glasses are also designed with anti-reflective applications that significantly reduce glare. PNX Kids children’s glasses are completed with Hi-Vision LongLife coating, which provides extra resistance against scratches in order to adapt to the active world of children.

January 2023

A Unique Design Approach from Motivum

Motivum continues its new production activities without interruption with its unique and sustainable patented models. The quality, different and comfortable frames needed by the industry were brought to Turkey with the assurance of Potential Optical. MOT8050 Series consists of clear lines and an aesthetic structure. Its patented technological details are beautifully rendered from various angles. Polarized lenses protect your eyes and provide comfortable and clear vision. Weldless one-piece first class German steel technology, titanium B durability and innovative technology with patented hinges continues to attract attention with its sunglasses collection. In addition to being elegant, stylish and striking, it keeps the quality at the highest level in the models it has diversified considering your health and comfort. The lightness of the materials used and the flexibility of the frame prevent the feeling of the weight that may occur during use. Motivum has managed to attract the attention of free-spirited characters with its minimalist designs and a masterful sense of fashion. The collection, which has a stylistic appeal, appeals to many styles with its color range. The collection offers the best comfort while keeping the health and elegance of its users at the highest level in a fast lifestyle.

January 2023

Otis X Jamie Thomas Joint Series Launched

Otis Eyewear and skateboard legend Jamie Thomas reiterated their collaboration to unveil a brand new sunglasses collection. This collection, called Overkill, is fueled by Jamie Thomas’ passion for skateboarding, energy and dedication to excellence. Released after the intense interest of the first collection of all-black eyeglasses, this new collection turns the scenario upside down with its frosted, flat crystal frames. Each eyewear in the Overkill collection features signature details designed by Jamie Thomas, as well as a custom-made packaging with a bandana, pin and hard case. Among the styles that stand out in the collection are the retro-inspired Summer of 67, the big and bold Panorama, and the favorite Omar. The Overkill collection is available both online and retailers.

January 2023

Prada Symbole Features Men’s Models

The models in Prada’s 2022-2023 Fall/Winter men’s sunglasses collection express structured modernism where a minimal design is combined with modern elements. Thick profiles meet sharp geometries in the new Prada Symbole collection for men. There is a special metal plate bearing Prada’s iconic triangle logo on the two-color large-size handles, which are enriched with contrasting colors. The designs in the luxury brand’s new eyewear collection emphasize the functionality of classic shapes with new neck forms. Acetate frame 0PR 10ZS in Prada Symbole collection has a modern model square form enriched with thick profiles. The two-tone oversized handles carry a special metal plate with the brand’s iconic triangular logo. Baltic Marble takes its place among the leading pieces of the collection with its classic black and tortoise shell alternatives as well as black-yellow marble and black etruscan marble colors. The new sunglasses model 0PR 09ZS, which stands out with its thick angular profiles and has a modern rectangular acetate frame, is an ideal alternative for men who prefer assertive models this season. The model, which has two-tone oversized handles, is available in timeless black, tortoiseshell and talc color options, in addition to the new black etruscan marble and black-yellow marble colors.

January 2023