The sunglasses in the Prada Linea Rossa Impavid Active collection have a dynamic style that is constantly evolving. Model SPS07Y is designed with a face-hugging front enhanced by thick cylindrical lenses with a special ventilation system in the upper profiles. The eyewear temples reflect the brand’s sporting standards thanks to an innovative clasp technology that activates when folded.  Paired with water-repellent lenses, the rubber is available in black, rubber black with red and rubber white with black. The lenses are also available in two adjustable alternatives: blue/purple and red with flashing. The blue/purple lenses offer enhanced visibility in the marine environment, while the revolving red lenses offer enhanced visibility in the city, increasing color contrast and allowing you to see more detail. The new sunglasses in the Prada Linea Rossa Impavid Active collection are designed with a special ultra-light injection. The SPS05Y features clean-cut lines contrasted with slightly curved profiles that emphasize its modern design. The model features the Prada Linea Rossa logo on the thin linear temples. The model is available in black, rubber black, rubber white and rubber gray. There are three adjustable alternatives for the lenses: blue/purple, silver and brown. The blue/purple lenses provide enhanced viewing comfort in the marine environment, while the silver and brown lenses increase color contrast in the city, allowing you to see more details.

July 2023

Karl Lagerfeld introduces a new, limited-run sunglass style as part of The Ultimate Icon collection. The edition is described as “fusing heritage inspirations with a contemporary aesthetic”, and offers a square-shaped silhouette which is equal parts polished, bold, and feminine. The sun style is crafted with an acetate frame-front with oblique. As added embellishment, the temples feature a glossy metal fan logo. The statement motif is inspired by the vintage fan accessory that Karl Lagerfeld was known to carry with him at all times in the ‘80s and ‘90s; it now appears throughout Karl Lagerfeld collections as a subtle nod to history while conveying a forward-looking spirit. The Ultimate Icon campaign and collection has been created to celebrate Lagerfeld’s life and unprecedented artistic creation, honouring the designer’s enduring impact and legacy, guided by his own mantra: “embrace the present and invent the future”. The sun style is available in four premium acetate colours of signature black and white, dark tortoise, petrol and lilac, and cyclamen and rose.

July 2023

Tom Ford sunglasses have always been an eye-catching option with their stylish designs and superior quality. This summer, you can feel both stylish and protected while enjoying the hot days with Tom Ford sunglasses. Tom Ford offers a sunglasses collection that pushes the boundaries in the summer of 2023. This collection, each of which draws attention with unique designs, features different frame styles and colors. In line with fashion trends, the elegant cat-eye forms Angelika and Juliette, the aviator-style Rex and the oversized Rosco sunglasses stand out. The wide range of sunglasses offers something for every style. If you are looking for a classic look, sunglasses in black or light shades can perfectly reflect your style. For those looking for a bolder style, colored lenses or patterned frames can create a striking look.

July 2023

Götti presents its new titanium frames, Lynch and Lowe. The new models are not only soft and simple but also impressive. They add flavor to the Götti collection with their curved shapes and pastel color choices. The two titanium frames Lowe and Lynch are different from each other, but they have in common a cute, elegant and strong stance. The new models with dynamic and slim lines stand out with their low-set temples. The light-weight, minimalist designs are ready to add a fresh touch to their users. The new models also show its own will in the choice of colors. The pastel combinations of pistachio and rose with gold give them an innocently sweet look and are easy-going. In contrast, the two glossy-glam gradient colors violetapricot and silver-copper give the two frames a new shine.

July 2023

Lunor presents three different signature models that offer a harmonious unity of glasses, face and style for an all-round coherent look. The A12 508 is a style-defining model that takes you back to the 1920s while capturing the spirit of the times. The fine eye rim in transparent crystal in contrast to the wide temples in havana spotted has a striking design language and gives the model a modern twist. A special eye-catcher is the model A13 555 col.52, which has a unique color scheme: a play of shapes, colors and contrasts. The handcrafted lamination creates a clear black and white contrast and emphasizes the brow area. The generous shape as well as the saddle bridge give the face the appropriate frame. The A15 607 col.15M always cuts a fine figure, whether for a casual business look or a classically elegant outfit. The frame has a balanced and harmonious design. In the Havana spotted matte color, the model makes an elegant statement. The model consists of a filigree and extremely lightweight acetate frame that offers excellent wearing comfort.

July 2023

Gents of London, with its all-metal or metal & acetate mix models, different colors, temples and frames, Gents of London Woman for women and Gents of London Man for men, has started to release its models that marked this summer to the national and international market. Gents of London, which is the reflection of Efor Optik’s innovative, researcher and market-leading attitude on frame manufacturing, has managed to attract the attention of customers looking for different, stylish and marginal glasses in a short time. You should definitely follow the latest developments of Efor Optik and all brands of the company. Efor Optik’s work on optical glasses and sunglasses for every period and season continues uninterruptedly. In order not to miss new models and colors in each new season, you should continue to examine the collections of the brands offered by Efor Optik.

July 2023

Over the course of this year more than 350 opticians will come to Agordo, in the Belluno Dolomite mountains, for encounter with the Blackfin Experience. In an invitation to its clients to discover where and how its titanium eyewear are produced, Blackfin opens the doors of the Black Shelter – its CasaClima Work&Life-certified sustainable headquarters – completed in 2021 as part of the company’s 50th anniversary festivities. Inaugurated in 2022, the program is moving ahead in a more structured manner through visits that involve about 15-20 opticians at a time from key European markets, like Germany, Italy, France, Austria and the Nordic countries. Nicola Del Din, Blackfin Ceo, explains the experience “The aim is to tell the story of Blackfin’s history and production process. For the most part, we are inviting well-established opticians but are quite happy to introduce ourselves to prospective clients as well. No matter how often we tell our story and portray our product digitally and in photographs, seeing with their own eyes the place where our frames are designed and produced allows people to fully appreciate the authentic value of our eyewear. We hope to provide the opticians with an all-encompassing experience, by the end of which they become not only our friends but real brand ambassadors for us with their customers.”

July 2023

Vanni, Italy-based independent eyewear brand, has teamed up with journalist and lifestyle coach Francesca Senette to create an exclusive limited edition capsule sunglasses collection. The result of this collaboration, the Colours collection includes two new models, Cornflower and Iris. The capsule was launched at Viasaterna, a contemporary art gallery in Milan. As a brand that has always had strong ties with the art world, Vanni chose a special launch venue. A commitment cultivated for more than a decade thanks to the international Autofocus competition, which has rewarded more than 40 young artists since 2009, and which is now realized by bringing artistic content inside eyewear and thanks to the collaboration with Artissima, the international contemporary art fair in Turin where the artists of the future are discovered. A special yoga class is provided as a gift for the capsule launch, which can be followed on social media or on the website.

July 2023

Emporio Armani continues its sustainability journey with a new line of sunglasses featuring eyewear made from bio-based acetate, a material with at least 54 percent bio-based carbon content. The collection pieces are presented in special packaging made from recycled materials, including polyester. Featuring two sun models with a striking and modern design, the range once again proves the brand’s commitment to protecting the environment. The masculine design of the square EA4197 with a flat, double-bridge front and rectangular lenses is reminiscent of aviator style with a modern twist. The model is ready to meet fashion lovers with transparent gray frame with dark gray lenses and Havana with brown polarized lenses. The sun model EA4203U, which comes in an oversized form designed for women, is made of bio-based acetate with at least 54 percent bio-based carbon content. The cat-eye shaped frame contrasts with the injected temples in a chain design showcasing the eagle-shaped metal logo. The model stands out in Emporio Armani’s new collection with its bright color alternatives, Havana with black temples and black with black temples.

July 2023

Rodenstock Group has announced its results for the financial year 2022. Driven by what it describes as continuously growing demand for its B.I.G. Vision® product portfolio of biometric progressive lenses as well as the successful launch of its new B.I.G. NormTM lens range in 2022, the group increased consolidated pro-forma net sales to 505 million euros (previous year 486 million euros on a like-for-like basis). Rodenstock’s B.I.G. Vision® strategy remains at the core of the group’s ambition to lead the paradigm shift in individual lenses and continue its transformation to become a leading lenses Med-Tech company. With its patented DNEye® technology, the company has further expanded its international business and its offering of individual biometric lenses in 2022. The acquisition of Indo Optical, which closed in September 2022, and the sale of its eyewear business to De Rigo, which was announced in December 2022, enable Rodenstock to fully focus on commercial effectiveness, global expansion and further lenses innovations over the coming years.

July 2023