The Philipp Plein Group and the De Rigo Group have signed e licensing agreement for the creation, production and distribution on a global scale of both Plein Sport-branded sunglasses and prescription frames. Michele Aracri, managing director of De Rigo Vision, said, “We’re delighted to be expanding our partnership with the Philipp Plein Group. Plein Sport is an innovative and new-generation activewear brand, which represents a fantastic opportunity to strengthen the men’s segment in our portfolio. This new license agreement is great news for us and confirms both the significant success that we are achieving alongside Philipp Plein and the relationship of mutual trust we are building together. Our collaboration is proving very successful indeed and has great potential for growth.” Philipp Plein, Ceo of the Philipp Plein Group, said, “I’m both proud of and satisfied with this collaboration with De Rigo, an international group, which—thanks to their expertise and knowledge of this product category—has perfectly translated and conveyed the essence of all our brands. Plein Sport is an extremely ambitious project and, from a technical and design perspective, the product is wholly consistent with the requirements of both the brand and market.”

October 2023

Essilor, the leading brand in prescription lenses worldwide, has announced legendary cricketer and global sports icon Virat Kohli as its India brand ambassador. This strategic partnership signifies a powerful alliance with both entities having remarkable legacies. Essilor will roll out a multi-media campaign, featuring Virat Kohli, which will bring to life the value proposition of Essilor’s brands. The campaign showcases a strong portfolio of innovative brands – Stellest, Eyezen and Varilux being lenses which meet all vision correction needs across age groups and Crizal being the famous invisible shield protecting the lenses. Essilor is a world leader in the Ophthalmic Industry, with over 170 years of technological innovations and state-of-the-art manufacturing facilities, meeting consumer needs across age groups around the world. Virat Kohli, a living legend, and a role model to millions, has been at the top of the cricketing world with exceptional performance standards and work ethics, right from when he led the India Under-19 team to a World Cup victory in 2008.

October 2023

California-based eyewear brand Salt, known for its eco-friendly products, presented its collection for the Fall/Winter 2023 season at Silmo Paris, the world-famous optical fair held between September 29 and October 2, 2023. The US brand worked in collaboration with Japanese production facilities while preparing unique and personalized acetate glasses that reflect its unique design style and language in its highly acclaimed new collection. All the shades featured in the collection are inspired by the natural world, and Salt uses imagery from nature as a reference to produce these shades. Salt’s newly developed proprietary color palette has been added to the brand’s other collections for the Fall season. Thus, it has added a new dimension to some of Salt’s already best-selling designs.

October 2023

For the campaign of his Fall Winter 2023 eyewear line, David Beckham takes us on a journey to the desert: as location, a beautiful campsite setting, where David Beckham wears his latest creations while enjoying the picturesque sunset, was chosen. The glowing campfire invites us to dream and play with the warm lightening and the magic colours of the the setting sun and the glittering ocean. The campaign images were shot by Matthew Brookes in the golden desert. They embody the spirit of a modern traveler that is always curious to discover more of the beauty the numerous places of the earth have to offer. In the meantime he allows himself to enjoy each moment of his life and admires the beauty of the endless horizon. Being significant for this line is its wide range of sunglasses and optical frames that stand out due to their magnificent craftsmanship, highest quality materials, subtle masculine approaches, plus exclusive design details. What stays in mind as well is the simply sophisticated colour choice. They take their inspiration from the warm nuances of the desert, including graceful tones of sand, brown, beige, as well as natural colours of havana.

October 2023

Morel, the France-based eyewear brand with a heritage spanning over one hundred and forty years and a significant position in the global eyewear industry, has announced a new exclusive distribution agreement under the name Morel Finland in collaboration with Neonsun Oy. Neonsun Oy brings over 20 years of independent expertise in the Finnish market, a value shared by the French company, which has been solely operated by the family for four generations. The goal of this partnership is to enhance local visibility and recognition for Morel, providing customers with a nearby service and aligning with the brand’s ambition to be recognized as the preferred French eyewear brand worldwide.

October 2023

Masunaga designed by Kenzo Takada, the collaboration between Japanese eyewear manufacturer Masunaga and world-renowned designer Kenzo Takada, celebrates their approaching tenth anniversary with the new Color collection. Blending vintage-inspired elements with cutting-edge contemporary design, the collection offers high-quality luxury eyewear, with the uniquely constructed Aquila and Taurus taking center stage. These sophisticated looks are created by combining delicate and gorgeous metal parts with uniquely cut acetate parts. Aquila is available both in optical and sun, and it comes in 5 colors. A limited-edition color #LTD comes with IP Black metal temples and Clear/Grey marble acetate front. The new hexagonal decoration part on the back of the front is decorative and functional to prevent the screw from loosening. The distinctive feature of the sharp and stylish Taurus is the front cut from a 6 mm thick acetate sheet that looks like an eyebrow frame. The model comes in 3 colors. Newly designed temples are created with a motif from a lorgnette handle that was popular in the 19th century. There is K三 logo at the temple end of Taurus.

October 2023

Zeiss, known for its innovative approach and cutting-edge technologies, presents the Beyond sunglasses models and optical styles featured in the Fall/Winter 2023 advertising campaign. With an excellent track record of producing high-quality lenses that allow for exceptional visual experiences, Zeiss stays true to its signature timeless aesthetic with the new Beyond range, lightweight and comfortable, combining smoothness of lines with unparalleled mastery in the use of color. Featuring a timeless aviator-style frame, the ZS23136 has an all-metal design with premium acetate detailing on the double bridge and temple tips. The new extendable metal temple technology allows the glasses to adjust with a push/pull motion for a comfortable fit on your face, while a blue anti-reflective coating applied to the back of the lenses improves visual performance and ensures clear vision. The Zeiss logo is engraved on the metal plate on the temples. Available in rhutenium/blue in the collection campaign, the model is also available in dark rhutenium/black and dark rhutenium/brown. The classic rectangular frame of the optical style ZS23718 from Zeiss’ Beyond series is made of lightweight plant-based resin. Interchangeable nose pads and extendable metal temple technology that allows the temple length to be adjusted create a customizable frame with a truly comfortable fit to the face. The Zeiss logo is engraved on the metal plate on the temples. Featured in the Beyond series advertising campaign in matte tortoise, this Beyond optical frame is also available in matte black, matte transparent khaki and matte transparent avio. The Zeiss Beyond sunglasses models and optical styles featured in the brand’s Fall/Winter 2023 advertising campaign are available in select department stores and premium retail optical stores worldwide, as well as in selected Zeiss Vision Centers.

October 2023

Vogue Eyewear unveils its Fall/Winter 2023 collection. The new collection, which will bring out your style in the best way from daily city life to casual looks, stands out with thick profiles, soft transition designs and transparent tones. From extraordinary modern lines to classic and elegant models, the collection offers perfect and unique looks and blends vintage and modern looks with its special embroidery and comfortable frame structure. Cosmopolitan yet playful, the light metal frame VO4282S stands out with its modern flair. With its geometric shapes and bold colors, the model offers a fresh, vibrant and extremely stylish look. With adjustable handles that combine elegance and comfort, the model comes in bold colors such as bold blue, playful fuchsia and light purple. The colors of the VO4284S in the new Vogue series combine elegance and glamour. The flat metal frame is complemented by sleekly shaped handles, lending an air of luxury to this chunky and large design. The metal-toned frame with feminine color accents and trendy gradient and polarized lenses add a glamorous touch to the style.

October 2023

Hoya, which stands out with its superior technology and innovation power in the global optical market, is waiting for you at its booth between November 23-26, 2023 to introduce its new technologies at Silmo Istanbul, the biggest meeting point of the sector. Hoya is pioneering exciting new technologies in the world of optics with Myosmart, which slows the rate of myopia progression in children by up to 60% when diagnosed early, and smart solutions that offer comfortable vision in the digital world. For 80 years, Hoya, the global giant of the optical industry, has been offering its users smart solutions that adapt to your lifestyle and daily activities with personalized optical lens options. Hoya is preparing to create a powerful solution for Turkish children with its new technology Myosmart, which allows slowing down the rate of progression of myopia, which increases with the effect of digitalization and is frequently seen even at a young age, and brings its innovative technologies together with industry professionals. Hoya, which develops solutions to vision problems with more than 70 patented products in the light of Japanese technology, leads the market with its smart products developed for eye problems developing in the digitalizing world. We are waiting for you to our Hoya booth in Hall 5, Hall D6 at Silmo Istanbul Fair to get more information about optical glass options with Hoya advantages.

October 2023

According to the World Health Organization’s 2020 estimates, about 30% of the world’s population is myopic, and by 2050 this figure will reach 50%. This means that half of the global population, or an estimated 5 billion people, could be affected by myopia by 2050. Myopia is a global concern. Children under 10 years of age are at risk and the annual rate of myopia progression is highest in children under 10 years of age. A child with one myopic parent is about 3 times more likely to become myopic, and a child with both myopic parents is about 6 times more likely to become myopic. Hoya introduced Miyosmart, which slows the rate of myopia progression in children by 60%, to the Turkish market in June 2023. The Miyosmart lens is based on the revolutionary Defocus Incorporated Multiple Segments (D.I.M.S.). This technology was developed in 2014 in collaboration with the Hong Kong Polytechnic University. With non-invasive D.I.M.S. technology, Miyosmart corrects visual impairment over its entire surface to slow the rate of myopia progression. For the children who are the guarantee of our future, Hoya is calling on all parents to fight against myopia in children by introducing Miyosmart, the smart way to fight myopia, to the Turkish market.

October 2023