Instead of standard glasses, which can be heavy and uncomfortable for children, the thin and ultra-light Hoya Pnx Kids Lenses make children forget they are wearing glasses. Hoya Pnx Kids Lenses offer unmatched image clarity for children to see more precisely and in detail, and are designed with anti-refle applications that significantly reduce glare. Pnx Kids Lenses are finished with Hi-Vision LongLife coating for extra scratch resistance to adapt to the active world of children. Hoya knows very well that vulnerable and sensitive eyes need protection from harmful UV rays just like the skin needs sunscreen to prevent sunburn and continues its researches in this direction; Hoya produced Hoya Pnx Kids Lenses based on the idea that 80% of a person’s total lifetime UV exposure occurs until the age of 18, according to researches.

December 2023

In today’s conditions, we mostly look at digital screens at close and medium distances. For users who have problems such as “I have to tilt my head to see the computer screen clearly with my Progressive lenses, so my eyes and neck hurt”, “I don’t wear glasses outside, so I only need glasses for work and indoor use” or “My vision is blurred when I work on the computer screen with my reading glasses on”, Hoya iD WorkStyle 3 lenses offer the perfect solution for a more comfortable viewing experience. When we tilt our head or feel the need to get closer to the screen to see digital screens such as computer screens clearly, this can damage our neck structure. Hoya iD WorkStyle 3 lenses are designed for comfortable vision and natural posture when using digital devices and reading. Hoya iD WorkStyle 3 optimizes your vision when working indoors with WorkSmart 200, WorkSmart 400, SupeReader A and SupeReader B.

December 2023

Pull and Bear glasses offer elegance and originality to fashion lovers with their unique design and color palette. The elegant combination of acetate and metal adds a modern touch to eyewear collections. Pull and Bear, which closely follows the fashion of young people, stands out with its innovative designs that set trends every season. The brand makes a name for itself with glasses that reflect youthful energy and allow you to express your personal style. Pull and Bear glasses appeal to everyone’s taste by combining quality, aesthetics and youthful spirit. For those who want to make a difference in the fashion world, Pull and Bear promises comfort, high quality and durability while continuing to offer original and stylish options.

December 2023

Novax and Zeiss stands dazzled again at Silmo Istanbul Fair held at Istanbul Expo Center between 23 – 26 November 2023. Beta Optik was again the favorite of the fair with the aesthetics of Novax and Zeiss stand areas, friendly service and high technology products. The increase in the participation of domestic and foreign professionals, distributors, business partners and opticianship students was a promising development for our sector. As Beta Optik, we continue to take firm steps forward in the national and global market with our Novax brand. We continue to move forward with our laboratories that we have specially created for our production and with an effective business model, and we increase our service and product quality day by day with the use of technology more and more. We would like to sincerely thank all the visitors who did not leave us alone at the fair and did not spare their interest and support. With this support, we continue our work with excitement to achieve greater success. Producing is a love and we are pursuing a greater love in Turkey. That is why we always start with the same promise. Production is a love, Turkey is a greater love.

December 2023

A|X Armani Exchange’s brand new sunglasses collection for the Fall/Winter 2023 season reveals the brand’s positive energy with new textures and gradient-effect colored stems. The brand’s iconic “Bolt” symbol engraved on the thin metal temples emphasizes A|X Armani Exchange’s contemporary approach. Embracing the fashion of the future, A|X Armani Exchange plays with ultra-light half-frame models, trendy shapes and distinctive cuts to create a unique blend of functionality and style.  Featuring a face-hugging design, the sporty model AX4137SU stands out with a dynamic and assertive profile. The tapered handles with the A|X logo and the ability to adapt to all faces ensure optimum comfort. It is available in two color options: a crystal frame with orange mirrored lenses and matt orange gradient grips, and a gray frame with silver mirrored lenses and gray grips. Sleek and contemporary in style, the new cat-eye shaped sunglasses AX4140S are adorned with the brand’s 3D metal “Bolt” logo on the thin temples. The front is made from a partially bio-based injection derived from renewable resources and contains at least 59% plant-derived carbon, highlighting the brand’s commitment to sustainability.

December 2023

This season’s Burberry Fall/Winter 2023 eyewear collection is inspired by its British heritage. The collection presents Modern British models brought to life with reinterpreted iconic Burberry codes. Oversized silhouettes, thick frames with thick stems, cut-out lettering that revives Burberry jewelry, lightweight styles and textured stems inspired by the quilting of the Lola bag. The men’s collection features classic shapes with textured three stripe detailing, as well as large silhouettes with statement-making rubberized logos. The collection also reflects the brand’s commitment to using bio-based materials, reducing the use of fossil-based resources. The unisex model BE4416U, made from recycled acetate with Carbon Regeneration Technology (CRT), is another standout piece of the collection. Featured in the brand’s Fall/Winter 2023 campaign, these sunglasses feature a thick, straight brow line, a unique keyhole-shaped bridge, and elegant metal details with meaningful brand symbols such as the Burberry logo and ‘Knight on Horseback’ adorning the unusual silhouette. Color options include a dark Havana frame with dark grey lenses and a transparent blue frame with silver-toned grey mirrored lenses.

December 2023

Dolce&Gabbana presents brand new sunglasses styles. The brand’s curved and futuristic in design, the mask-shaped sun model DG2298B captures the essence of the 2000s. The letters D and G on the sides of the front, designed with sparkling crystals, make this frame from the Diva collection highly original. In addition to the classic black color option, this unique model is available in eye-catching pink and elegant white. In the DG4446B model, the bold volumes of the geometric, acetate front are matched by elegant metal double stems with the DG Crossed maxi logo embellished with crystals. Part of the Diva collection, the sunglasses are available in all-black with mirrored lenses, black with silver temples and havana with gold-tone temples. The vintage-inspired sun model DG4448 from the Logo collection draws the eye with its large oval shape with thick acetate frames. The DG Crossed logo on the wide stems is available in gold for the Havana color version, silver for the Italian tile blue version, and tint for the black and red options.

December 2023

For Fall/Winter 2023, Arnette steps into a new world of more responsible design, exploring the infinite possibilities offered by alternative materials. Featuring frames designed with 95% recycled plastic materials, the new eyewear collection radically redefines the field of efficient creativity. Available in classic black, the new recycled models take their place among the bio-based models in vibrant colors, offering users countless options. Designed to meet the expectations of fashion lovers, the Arnette N2 collection returns with unusual, eye-catching models that you will never want to take off and that you can wear alternately. Get ready to liberate even more this season with new eco-friendly models born from the collision of creativity and colors, powered by unlimited imagination. This season, cult silhouettes meet breathtaking low profiles, while soft lines lean towards retrofuturism and return to the cyber punk curves of late 90s street style. It allows you to imagine old street style keeping pace with today’s fashion. The N2 Collection combines vibrant gradient colors, cylindrical lenses and eye-catching handles.

December 2023

Innovative German brand Lithe Eyewear launches its new releases for the winter season. Lithe combines sleek design with lightness with its new models.  Both models are a testament to Lithe’s innovative spirit. Model 16042, designed for women, is made of beta titanium with a patented nylon temple and bio-based acetate, embodying lightness, flexibility and a touch of futurism. Its seductively feminine lens shape is accentuated by four color interpretations, making it a pleasure to wear. Frame 16041 has a bold lens shape, it features the line between a contemporary urban look and a retro-inspired aesthetic with a modern, sporty twist. Lithe uses its patented nylon fixture for standard lens fitting, ensuring a time-efficient technical execution. The inclusion of IP coating and bio-acetate underscores Lithe’s commitment to quality. With its new releases Lithe focuses on the wearer, creating designs that are urban, tasteful and pragmatic, in tune with today’s needs. They blend aesthetics and utility, accentuating the wearer’s personality without dominating it.

December 2023

With the 2023 Fall/Winter campaign, Danish eyewear brand Lindberg introduces its new visual identity. The slogan “Visionary by design” underpins the essence of Lindberg, which is visionary, innovative as well as masterful design. The cornerstones of the Danish brand – design, innovation and individualization – thus remain. The transformative visual journey aims to address new target groups in a sophisticated, contemporary and differentiated manner, leaving a lasting brand statement. The campaign skillfully enhances the presentation of their products, all the while emphasizing the brand’s understated luxury and unique design characteristics. In this campaign, the spotlight shines on personalization, with a careful attention to pose, composition, artistic guidance, and casting, all designed to genuinely captivate the audience. The primary objective is to capture unfiltered human emotions through intimate photography, with a strong emphasis on diverse personalities that go beyond just showcasing eyewear, celebrating individuality. The campaign drives home the message that Lindberg eyewear is customizable to suit individual tastes, striving for genuine connections and authenticity with its audience.

December 2023