The new Tom Ford eyewear collection showcases refined minimalism and precious combinations, innovative mixtures of acetate and metal, unexpected design solutions and technological advances, highlighting essential designs, timeless shapes and premium materials. Metal and acetate are skillfully combined in optical frames such as the FT5914-B frame or the Edwin, Vincenzo and Lyle-02 sunglasses, where transparency becomes an element that elegantly reveals and provokes. Iconic elements such as the ‘T’ metal logo and the famous infinity symbol adorn the frames, redesigned in new color palettes.

January 2024

Palm Angels launches its new collection as a brand that feeds on street culture and positions itself there. Palm Angels adds aesthetics to the streets. The new collection of Posey sunglasses by Palm Angels features a classic frame with an innovative twist in a soft square shape. The thick front pairs elegantly with the thinner temples, creating a nice contrast. This comfortable style is characterized by its geometric silhouette and intricate milling details. A standout feature is the redesigned iconic Gothic script logo of Palm Angels, placed inside the temples.

January 2024

If you love fashion because it challenges convention, Off-White fulfills that need. Designed by creative minds who are encouraged to question everything, practice free thinking, push boundaries and more, Off-White brings a fresh perspective to high-end fashion. Visionary creator Virgil Abloh was an integral part of Off-White’s journey. Although he is no longer with us, his legacy lives on in the brand’s values and designs. Off-White eyewear has always been about more than fashion and is a celebration of movement, inclusivity and innovation. The brand’s eyewear collections continues to set the fashion trends.

January 2024

Speedy Kids stands out with colorful and fun designs to engage children and give them a positive perspective on wearing glasses. The various patterns adapt to children’s personal styles and encourage them to wear glasses. Since children are energetic and active, their glasses need to keep up with this pace. Speedy Kids uses durable materials to ensure eye protection during their playful days. Speedy Kids also offers lightweight and flexible frames designed with child safety in mind.

January 2024

Arma Lens presents Mood, the new 3-month wearable contact lens series. The Mood series of colored contact lenses with a real 3-month wear life provides both a natural color change in the eyes and an extraordinary contact lens wearing comfort. Mood products, which are offered to the customer with a special contact lens case, will create a new excitement in the Turkish contact lens market. With Mood colored contact lenses offered for sale only in optical stores, optical stores will enjoy both the advantage of selling a quality colored contact lens and the pleasure of a profitable trade with a sales policy away from competition.

January 2024

Peach Fuzz, Pantone’s color of the year 2024, shapes fashion trends and adds vitality and energy to eyewear designs. Slazenger blends the velvety peach tone that enriches the soul and body with other colors in its new season eyewear designs. Slazenger’s Pantone 2024 colored eyewear draw attention with special details. Metal temple details increase durability, while the handmade acetate frame offers aesthetic appeal. Polarized lens details complete the collection and stand out in capturing the trend of the year. These special designs promise both elegance and comfort for eyewear lovers.

January 2024

Arıkan Group, which stands out with the new generation optical collection Nxt and Wisdom series of Quantum brand, draws attention with its innovative eyewear designs. Quantum’s Nxt series, which makes a difference in the sector by combining style and functionality, brings a breath of fresh air to eyewear. This new series, which promises a perfect fit with its flexible design, is produced with special temples made of flexible and durable extraordinary materials with the lightness of titanium. The PPSU model, a new addition to the Nxt series, uses PPSU material, which makes the eyewear structure more durable and anti-bacterial. The new additions to the series offer models that appeal to every taste with different colors and frame designs. Quantum is also expanding its optical frame collection with the Wisdom Series. The Wisdom Series offers comfort, elegance and quality to consumers who need close reading. With two new models and 8 different color options, ergonomic designs, elegant color options, durable stainless steel and aluminum materials.

January 2024

Marcolin and Pucci, the Florentine fashion house – owned by Lvmh Group – that has always been a byword for luxury, color, design and “joie de vivre”, announced the early renewal of the exclusive global licensing agreement for the design, manufacturing and distribution of the brand’s sunglasses and optical frames. The partnership extends the existing relationship between the two companies, renewing it until December 31, 2030. The next Pucci Eyewear collections designed by Marcolin for the Florentine Maison will premiere at Mido.

January 2024

The new website of the international eyewear tradeshow that will take place at Fiera Milano Rho from 3 to 5 February 2024 is online. It is not just a graphic restyling, but a substantial change, aimed at ensuring digital accessibility, encouraging user participation, and avoiding discrimination of all kinds. The creation of the new website, a tool available to all stakeholders at the eyewear tradeshow, represents an important step for Mido in raising awareness among operators in the industry on the issues of digital accessibility and inclusion.

January 2024

EssilorLuxottica and Moncler have signed an exclusive licensing agreement that includes the design, production, and global distribution of Moncler eyewear. The agreement will be in effect from January 2024 until December 2028, with an automatic renewal option for an additional five years. The first Moncler Lunettes collection produced with EssilorLuxottica will be Fall-Winter 2024, available from September 2024. Moncler Lunettes new eyewear will be available at Moncler boutiques and website, EssilorLuxottica stores, and through selected opticians worldwide.

January 2024