Founded in Ponzano, Italy in 1965, United Colors of Benetton is arguably one of the most iconic brands of our time. With a network of more than 5000 stores worldwide, this nostalgic brand stands the test of time with its strong color-based identity and unique, striking marketing campaigns over the years. United Colors of Benetton is a universal brand designed for men, women and children, wherever they live, whatever their skin color and whatever language they speak. United Colors of Benetton’s optical collection offers classic and trendy eyewear for both men and women, blended with a variety of rainbow hues that set it apart from the competition. Carefully designed to ensure comfort, fit and attention to detail unrivaled by any other brand in its category. Mixing and matching bright hues and pastel frames, they stand out for trendy and understated elegance. In Turkey, Sarpa Optik is the distributor of United Colors Of Benetton brand, which is under Mondottica.

November 2023

Utilizing groundbreaking Xtend® technology, the Varilux X Series is Essilor’s most advanced progressive lens. You’ll have a larger field of view for your needs at all distances – far, intermediate and near – meaning you don’t have to make head movements to focus. This also helps to eliminate the feeling of imbalance, or fluctuation, caused by constantly tilting your head to focus on nearby points. Visiofffice X is a focusing device designed to get the most accurate measurement. Visioffice X not only brings an outstanding optical measurement system to your application, but also helps to maintain social distancing going forward. The user is enabled to do what it takes to get their accurate measurements and follow the audio and visual instructions of the device. Visioffice X helps you measure the anatomy and position of the eye, as well as each patient’s posture and the way they wear their frames. Taking these factors into account, along with 11 unique measurements for each eye, it recommends personalized lenses. This entire process takes place without physical contact between you and the patient.

November 2023

Lacoste unveiled its new Active line of sunglasses with celebrity brand ambassador, fashion and sports icon Venus Williams. Lacoste’s cat-eye shaped sunglasses for women, L6013S, fully embrace the Dna of the Active line. Made from bio-injected plastic, the model is available in chic transparent colors and features thick stems bearing the large Lacoste logo. Presented in the ad campaign in opaline nude, the model is also available in transparent form in gray, brown, purple and black.

November 2023

Hoya, which stands out with its superior technology and innovation power in the global optical market, is waiting for you at its booth in Hall 5, D6 to introduce its new technologies at Silmo Istanbul, the biggest meeting point of the sector. Hoya, which is preparing to create a powerful solution for children with its new technology Myosmart, which allows slowing down the rate of progression of myopia, which increases with the effect of digitalization and is frequently seen even at a young age, brings together its innovative technologies with industry professionals.

November 2023

At the Clear Vision Conference organized by Hoya Vision Care, where projects from other countries also took part, we won first place with our social responsibility and sustainability project with Unicef for ’empowering girls’. Hoya started to develop its sustainability policy at the beginning of 2022. With 2023, Hoya donated to Unicef for the empowerment of girls in need by completely removing sprays from cans and has supported a total of 1,494 girls so far.

November 2023

According to the World Health Organization’s 2020 estimates, about 30% of the world’s population is myopic and by 2050, half of the world’s population will be affected by myopia. Hoya introduces Miyosmart, which slows the rate of myopia progression in children by 60%. The Myosmart lens is based on the revolutionary Defocus Incorporated Multiple Segments (D.I.M.S.). This technology was developed in collaboration with the Hong Kong Polytechnic University in 2014. Myosmart with D.I.M.S. technology corrects visual impairment over its entire surface to slow the rate of myopia progression.

November 2023

Hoya iD LifeStyle 4 offers easy adaptation for eyeglass wearers with a special design tailored to the lifestyles of various presbyopic patients, enabling personalization according to their vision needs. With three personalized design variations (Indoor, Urban, Outdoor), it allows end users to customize according to their vision needs. Equipped with Binocular Harmonization Technology and Binocular Eye Model Technology and 3D Binocular Vision, in addition to the superior technologies already included in the previous generation of optical lenses.

November 2023