Barrow, the Italian brand founded in 2020 by a team of creative talents with an international background in fashion and digital, announces its debut in the eyewear sector together with De Rigo Group. The worldwide license agreement between Barrow and De Rigo includes the design, production and distribution of optical and sunglasses under the Barrow brand. Barrow’s first eyewear collection, designed in partnership with De Rigo, will be launched later this month. Distribution will take place through selected optical stores and Barrow’s e-commerce channel. “I appreciate Barrow’s approach inspired by pop art, street style and graphics, and together with the brand’s young creative team, we have brought Barrow’s innovative, rebellious spirit to a line of eyewear that reflects De Rigo’s distinctive quality and attention to detail,” said Michele Aracri, Managing Director of De Rigo Vision. “De Rigo has touched our essence and created a universe and a shared vision. We are grateful to De Rigo that in such a short time more and more people want to be part of the Barrow Family and for giving us the opportunity to continue to offer the highest quality in the spirit of our brand,” commented Daddato Group.

March 2023