Danish eyewear brand Ørgreen is making a bold statement in its 2025 sunglasses collection with a renewed focus on color and lens innovation. Known for its minimalist design and technical precision, Ørgreen continues to push the boundaries of style and functionality, ensuring that each piece is both visually striking and purposefully crafted. Rather than introducing entirely new frame designs, the brand has taken a strategic approach by revitalizing its most popular models with fresh colorways. Among the standout models, Meridiana and Aries take center stage, now available with Spiced Coral and Baltib Blue 3D accents that bring a fresh, contemporary twist to classic silhouettes. The Seasonal Highlight range shines through with Wild Rose and Peppermint 3D rings, perfectly paired with tone-on-tone pink and sage lenses for a modern, wearable appeal. Leo Minor introduces sleek, gender-neutral options in polished Shiny Grey Silver, while Dream Baby caters to bold trendsetters with a striking black-and-yellow contrast.

February 2025

Opti 2025, which was held in Munich, Germany between January 31 and February 2 this year, once again showed that it is an important platform for innovation, dialogue, future technologies and trends. This year, the fair hosted a total of 330 exhibitors from 23 countries, 190 of which were from Germany. According to a post-show survey conducted by Opti organizers, 97% of exhibitors rated the quality of visitors as good to very good in terms of interest in the products on their stands. Cathleen Kabashi, Head of Opti show said: “Opti remains on course for success. After opti 2024, we went one better and it paid off. Combining our information Hubs in the opti Hub Arena and the joint platform for contact lens manufacturers, Tomorrow Vısıon, met with a very good response from visitors and exhibitors alike. And confirmed to us that both the concept and opti as an annual kick-off are a success. The latter is based on the close cooperation with our stakeholders and the strong community – it is the sense of community that makes opti what it is.”

February 2025

Nirvan Javan, renowned for its global stylistic explorations, makes a captivating stop in Milan, the fashion capital of the world, with its latest eyewear collection, Shades of Milan. This avant-garde collection embodies the quintessential Italian elegance, creating designs that are both timeless and innovative. Inspired by Milan’s rich heritage in style and sophistication, the Shades of Milan collection celebrates individuality, charisma, and refined artistry. Every piece in the collection reflects Nirvan Javan ‘s commitment to exceptional craftsmanship and attention to detail. The frames feature the Nirvan Javan signature logo, a Roman numeral “One”, symbolizing the designer’s personal acronym and marking the collection’s uniqueness. Crafted from the finest 6 mm Italian acetate, known for its durability and luxurious feel, the frames are a testament to Italian quality and design excellence. A custom-designed Italian wirecore with intricate groove detailing.

February 2025

Pantone has crowned Mocha Mousse as the Color of the Year 2025, celebrating a soft chocolate hue, and Morel has embraced this harmonious shade with a new collection. Each frame is a celebration of thoughtful design and superior materials, perfectly capturing the essence of this year’s most inspiring color. The Jenny model is a standout piece, crafted entirely from acetate and featuring an intricately laser-engraved browline. This structural detail adds depth and character to the wearer’s gaze, while the rich tonal palette – ranging from white chocolate to dark chocolate – creates a warm and refined harmony. For those seeking timeless elegance, Paros offers a chic butterfly shape paired with polarized, anti-reflective lenses. Its natural, earthy tones are a tribute to sustainable sophistication, echoing the vision shared by Pantone Executive Director Leatrice Eiseman, who describes Mocha Mousse as ‘sophisticated and lush, while remaining an unassuming classic.’

February 2025

Maui Jim and 2024 Olympic gold winner in women’s golf, Lydia Ko have announced a two-year partnership.  As an official brand ambassador, Ko will experience Maui Jim’s high-performance sunglasses on and off the course, showcasing a “game advantage” to active golfers and a broader audience of open-air sports enthusiasts. Roberto Vedevotto, Founder, President and CEO of Kering Eyewear commented: “We are super proud to welcome Lydia Ko to the Maui Jim family. Her excellence and commitment to always be the best embody the spirit of our brand, and we look forward to supporting her as she continues to inspire golfers worldwide.” Lydia Ko stated: “I am incredibly excited to partner with Maui Jim, a brand that I’ve always been very close to and that I’ve worn and trusted for years. Their sunglasses elevate my experience on the golf course with cutting-edge technology, all while maintaining a stylish design.” The multi-year partnership has officially “teed off” with Ko’s appearance as a guest of the brand at the PGA Tradeshow in January 2025.

February 2025

This enduring legacy finds a new expression in the Rimless collection, a stunning showcase of Matsuda’s mastery of timeless design, meticulous craftsmanship, and unparalleled luxury. The collection embodies Matsuda’s ethos of ‘Old World Technique, New World Expression’, delivering a fusion of vintage themes with innovative technologies and of heritage artistry and modern sophistication. Each frame in the Rimless collection is a study in refined minimalism, crafted from ultra-lightweight titanium and adorned with intricate, hand-engraved details on beta-titanium temples. These embellishments pay homage to late 19th-century innovations while reimagining them for a contemporary audience. Beyond their visual beauty, these frames offer a weightless feel, designed to combine comfort and bold elegance. A colorful palette of finishes, including 22K gold and palladium, highlights the individuality of each piece while maintaining the understated luxury Matsuda is known for.

February 2025

Marchon Eyewear and Kendra Scott, the celebrated lifestyle brand known for its philosophy of “Family, Fashion, and Philanthropy”, have announced that they have entered an exclusive, long-term licensing agreement. New sun and optical styles designed under this partnership, the first-ever Kendra Scott eyewear collection, will be available in the United States starting September 2025. Marchon Eyewear’s President Thomas Burkhardt said: “We are thrilled to welcome Kendra Scott into our world-class portfolio of brands, a truly remarkable brand known for iconic jewelry designs, but also their philosophy and commitment to giving back. We are very proud to announce this partnership, and we are confident the brand’s expansion into eyewear will be a great success for many years to come.” Kendra Scott’s Ceo Tom Nolan commented: “As we continue to expand into the lifestyle category, we’re excited to partner with Marchon Eyewear to launch the Kendra Scott eyewear collection. With their expertise in quality and an established distribution network, Marchon is the perfect partner as we venture into this new space.”

February 2025

Marchon exhibited the first-ever eyewear collection by Canada Goose, a collection designed and engineered to meet the demands of any environment. Prioritizing exceptional comfort, style, and performance, the collection showcases colour-enhancing lenses, signature design elements, and Italian craftsmanship using premium sustainable materials. The Spring/Summer 2025 collection showcases 18 sun and 23 optical designs, offering a range of frames for men, women and unisex preferences. Classic elements from Canada Goose’s original outerwear designs are woven into the new eyewear collection – from the signature disc logo to reflective temple details – capturing the brand’s timeless design aesthetic. The collection also emphasizes sustainable design—a hallmark of the brand—by incorporating innovative materials like certified bio-based and recycled Acetate Renew™, plant-based resin, aluminum, and titanium. Marchon Eyewear’s Chief Brand Officer, Gabriele Bonapersona said: “We are thrilled to introduce the first-ever Canada Goose eyewear collection, bringing performance luxury frames to our portfolio of brands. Canada Goose eyewear definitely stands out, and with the element of sustainability at the forefront of design, plus innovative solutions on the materials, lenses, and functionality, we are confident that consumers will be excited about this offering.”

February 2025

Look introduces its latest Sport collection, a dynamic evolution of its legacy in performance eyewear. With 10 innovative styles, this collection reflects Look’s unwavering commitment to functionality, design, and performance. With its Sport collection, Look caters to the modern, active consumer, embracing the athleisure movement with frames that seamlessly integrate sport functionality with Italian craftsmanship. Fifteen years ago, Look revolutionized the market with its Sport Utility frame, a game-changing design that redefined sporty style. Now, this iconic model is reborn with Full Nil material, a state-of-the-art material that ensures ultra-lightweight comfort. The optical model 4665 and sun version of it, 4666, receive a contemporary refresh, including sleek silver and bronze hues with gradient lenses. A highlight of the collection is TRI-X, a revolutionary three-piece frame that eliminates traditional hinges. Featuring a Nil front and 3D-printed temples with an innovative hook system, TRI-X blends urban-dynamic aesthetics with peak performance.

February 2025

Tonino Lamborghini have announced that they have signed a new eyewear license with the Italian eyewear company, Polar. Together, the two companies plan to redefine the lifestyle of the brand’s eyewear collections to achieve “a sophisticated aesthetic, with excellent materials and design, combining Tonino Lamborghini’s legacy with the most innovative solutions in the sector. Tonino Lamborghini said: “Eyewear has always been the accessory ‘par excellence’. Since the 1980s, when I founded my brand, I wanted to include them in my business lines, combining my heritage and my passion with innovation in style and technology. With Polar President Elvio Reolon we have found a partner who shares our vision and our commitment to absolute quality.”  Elvio Reolon commented: “This collaboration will allow us to bring our philosophy and our lifestyle to an even wider and younger audience. Our goal is to enhance the values ​​of the brand – elegance, bold design and craftsmanship – through the best Italian savoir-faire. Polar, for its part, brings to this synergy its technical know-how and its long experience in the eyewear sector, guaranteeing the highest quality in lenses, frames and style. Tonino Lamborghini glasses will be made in Italy and will be a high-quality collections.”

February 2025