Ermak Sağlık and Efor Optik, one of the successful, innovative and leading companies of Turkish sector, joined forces and organized a well-attended organization in Antalya Belek Bellis Deluxe Hotel on 30 January-2 February 2025. Ermak Sağlık and Efor Optik officials, who hosted their business partners in a magnificent organization with the participation of many store owners and their families from various provinces of Turkey and 9 different countries, expressed that they were very satisfied despite the a little fatigue at the end of 3 days. They exhibited all the new season products of Optics and Sunglasses for the year 2025 in a large hall where the details of their business partners were considered. During the event, they made the necessary presentations about the design processes, material quality and innovative details of the products. Ermak Sağlık official Erman Çetin and Efor Optik official Fatih Orhan, who organized the organization, stated that after the successful and satisfied fair, they will continue to host their business partners in organizations full of innovations and give them unforgettable times in the coming period.

February 2025

Gents of London glasses, which are within the body of Efor Optik and attract attention with their stance and design, stand out as one of the most pioneering brands in the eyewear industry. Gents of London brand, which offers glasses that can be used in all seasons with its different designs and wide range of colors, draws attention as a great savior in combinations as a style complement. Focusing on subtle points in design, Gents of London manages to show its attention to detail in both optical glasses and sunglasses. Gents of London glasses are made of high quality materials such as metal, acetate and titanium, offering long-lasting use. Gents of London eyewear collections, which are produced in accordance with health and hygiene quality standards in addition to their aesthetic stance, are preferred with great confidence by eyewear enthusiasts.

February 2025

Moscot celebrates its 110th anniversary with a special campaign. To celebrate its heritage, the brand collaborated with renowned Lisbon-based photographer Julien Roubinet. The campaign, which blends Artificial Intelligence (AI) technology and traditional photography, aims to pass on the iconic New York style for years to come. Over the course of five months, hundreds of AI-powered images were created to authentically reflect Moscot’s past and the evolution of the city that shaped it. From the narrow streets of the early 1900s to the glamour of the 1920s, the vibrant Disco era of the 1970s and the powerful Wall Street of the 1980s, each image highlights Moscot’s enduring connection to New York City and its style. The scenes in the campaign were designed with a combination of backgrounds created with AI technology and Moscot eyeglass frames captured with traditional photography. 12 different and timeless styles of eyewear were photographed with models and digitally integrated into the scenes with the right lighting, perspective and film stocks. In this way, the spirit of each era was showcased in perfect harmony with Moscot’s iconic eyeglass frames. By blending technology and craftsmanship, Moscot paid homage to its 110-year heritage and took a step into the future.

February 2025

Arma Lens, the leading company in Turkey’s annual colored contact lens market, gives contact lens lovers the opportunity to have large and khaki green eyes with Desi Khaki color. Desi Khaki color contact lenses; While making the eyes look larger with its moire design, it promises a natural look with its khaki green color in hazel green tones. With a diameter of 14.5 mm and a BC value of 8.6, Arma Desi Khaki contact lenses are offered to the likes with sizes suitable for every eye structure. Desi Khaki contact lenses also have stocks with myopic numbers from -0.50 to -6.00. Arma Lens, which presents a wide range of natural-looking color options, including the new Desi Khaki color, to myopia patients who prefer to wear contact lenses instead of glasses, sells only in exclusive optical stores in Turkey. If you want to be among the exclusive dealers of Arma Lens, you can contact the company.

Şubat 2025

Roysse brings an elegant touch to the world of sunglasses. With innovative designs and premium bioacetate materials, each model not only exudes style but also delivers exceptional protection. Roysse sunglasses adapt gracefully to all facial contour, flawlessly accentuating your unique persona. Featuring lightweight frames that promise all-day comfort, they embody both aesthetics and functionality. The advanced lens technology of Roysse safeguards your eyes from harmful UV rays while offering natural clarity and vibrancy. By minimizing glare and enhancing colors, these lenses transform every moment into a vivid, radiant experience. More than just a shield against the elements, they invite you to rediscover the world with each gaze. Roysse eyewear, combined with functionality that complements the style of the wearer, are defined as works of art rather than accessories. We recommend the colorful world of Roysse brand offered by Ademur Optik to all eyewear lovers who want to feel original and stylish.

February 2025

Following the success of AI One, You Mawo now introduces AI Two, which utilizes artificial intelligence in the design process and reinterprets traditional eyewear design with a futuristic twist. In AI Two, a specially developed algorithm creates an organically flowing wave structure, captures it in a 3D cross-section and shapes it into AI Two’s unique temple arms. This, combined with the latest 3D printing technology, ensures that each piece is unique not only in form but also in the story of its creation. AI Two’s basic design is a masterful blend of futuristic appeal and classic restraint. Made of polyamide, the frame impresses with its robustness and flexibility, while offering exceptional lightness for its volume. Despite its minimalist design language, AI Two makes a bold statement. Combining human creativity with cutting-edge technology, You Mawo has created a limited edition of this extraordinary sunglasses model. For this reason, only 50 people will be able to experience this product, created by code.

February 2025

Woodys Eyewear unveils six new additions to its Atelier line, further elevating its signature fusion of geometry, bold colors, and intricate craftsmanship. This expansion introduces four optical and two sun models, each designed with the same meticulous attention to detail that defines the collection. A standout innovation this season is the two-tone concept, debuting with the Kiss model. This design masterfully balances elegant laminations with dynamic volumes, adding a contemporary edge while emphasizing the refined structure of each frame. Crafted from Mazzucchelli acetate and fitted with Carl Zeiss lenses, each frame undergoes a precise production process to ensure perfection. Signature details, including a personalized hinge with an engraved logo, further underscore the exclusivity and artistry behind every piece.

February 2025

The Safilo Group and Dsquared2 has announced the early renewal of their global licensing agreement for the design, production, and distribution of Dsquared2 eyewear collections until December 2031. Safilo Group’s Ceo Angelo Trocchia said: “We are thrilled to renew our partnership with Dsquared2, a brand that stands out for its unique positioning and its ability to anticipate and interpret fashion trends. Since the beginning of our collaboration in 2021, Dsquared2 has quickly established itself as one of the most dynamic brands in our portfolio, seamlessly blending style and innovation. Together, we will continue working in synergy to strengthen the brand’s presence in Europe and worldwide, bringing its distinctive vision to a growing audience and consolidating its global success.” Dsquared2’s Co-Founders & Creative Directors Dean and Dan Caten said: “Renewing the partnership with Safilo for Dsquared2 eyewear is a commitment to continuing a shared vision. Aligning on design has been crucial-not only for aesthetic coherence but to create products that truly represent the essence of Dsquared2. Each frame is a testament to the synergy between the brand and Safilo.”

February 2025

Austrian eyewear manufacturer Rolf has been honored with the renowned Mido show CSE (Certified Sustainable Eyewear) Award for the second time in a row within the category of Frame, Europe. With this success, Rolf is once again setting new standards in terms of sustainability and innovation. The CSE Award honors brands that demonstrate outstanding achievements in the areas of environmental friendliness, social responsibility and innovative materials. Rolf’s bean eyewear from the Substance Collection meets these requirements in many respects. Made from bio-based materials and produced using 3D printing, they combine sustainability with long-lasting quality. Thanks to the innovative, patented hinge construction, they not only offer a resource-saving design and an unusually low number of components, but also exceptional stability and easy replacement of individual parts, if necessary, which significantly increases the service life of the glasses.

February 2025

Rodenstock Group’s transformation into a leading global lens manufacturer and medical technology company is progressing steadily. With Optovision and Indo Optical, Rodenstock is well positioned for continued growth, the Group said in a statement. Rodenstock, Optovision and Indo Optical are strengthening their collaboration by creating a unified and efficient approach to their global distribution to further benefit their customers. Instead of handling distribution independently, the brands will now work together under the leadership of the Group’s market knowledge and strong International Sales team. Experienced Sales Expert Kornel Bogyo has been appointed Senior Manager for International Business Development. Kornel will be responsible for building and managing relationships with partners around the world, ensuring the successful global expansion of both brands. Sören Østergard, Vice President International Sales at Rodenstock, said: “Together, Optovision and Indo Optical offer high-performance product portfolios in the mid-price segment, both distinguished by technically superior products and strong, unique brand identities. We are glad to distribute these outstanding brands through our Rodenstock experienced sales experts in the future.”

February 2025