French brand Longchamp presents its 2025 Spring/Summer eyewear collection, crafted using premium materials such as sustainable resin, lightweight acetate, and shiny metals. Longchamp’s iconic elements are reinterpreted in optical models with classic and timeless designs, while sunglasses models feature bold shapes, vibrant colors, and modern trends, perfectly capturing the cosmopolitan spirit of the modern Longchamp woman. The bold LO780S sunglasses model, made from plant-based resin and featuring Eastman Tritan™ Renew lenses, showcases a round front frame complemented by trendy wavy temples adorned with the iconic Longchamp emblem. Highlighted in the 2025 Spring/Summer advertising campaign in nude, burgundy, and orange, this model is also available in dark gray and khaki. The elegant and sophisticated LO2171 optical model, crafted from lightweight metal with a timeless pantos shape, presents a minimalist silhouette that effortlessly showcases the iconic Roseau details on the temples. Featured in the brand campaign in shiny silver, this frame is also available in gold and rose gold color alternatives.

March 2025

Lacoste introduces its 2025 Spring/Summer women’s sunglasses and optical styles, part of the Monogram collection. The new frame designs are enriched with iconic details, offering a modern interpretation of the brand’s signature elements. The new collection, created especially for women, stands out with its feminine, elegant, emotional, and iconic appeal. The new Lacoste sunglasses are perfect for a versatile lifestyle, symbolizing both strength and sensitivity. The Monogram women’s sunglasses model L6063S, with its timeless modified rectangular front, is made of injected plastic. The transparent temples, featuring the expanded Lacoste logo, also include a special metal core wire adorned with the Monogram pattern. Highlighted in the 2025 Spring/Summer advertising campaign in transparent light gray, this model also comes in transparent brick, classic black, and Havana color options. The L2978, made of injected plastic, features a thick, large, and modified rectangular front that catches attention. Presented in transparent rose for the 2025 Spring/Summer campaign, this optical style also offers versions in transparent gray, transparent khaki, and timeless classic black.

March 2025

Versace’s sunglasses collection offers stunning designs enriched with the brand’s signature details. The luxurious style is redefined with the addition of the Damier Plaque detail, bringing sophistication to every model. Showcasing bold details, futuristic shapes, frameless structures, and lightweight frames, the collection highlights Versace’s signature elegance. With a bold expression of fashion-forward style, it aims to elevate any look. The VE2274 model, with its frameless metal design, gently wraps around the face. The metal temples, adorned with the Damier pattern and the Versace logo on a metal plaque, add an elegant touch. Available in silver with dark blue lenses and gold with pink lenses, this model is truly striking. The VE2276 model features a single-piece lens and a cat-eye design that hugs the face. Its elegant metal temples, colorful logo, and Damier pattern enhance its luxurious look. It comes in dark gray and pink color options. The VE2277 model, with its innovative and bold design, features a large frame that wraps around the face. Its slim metal temples are enhanced with the Damier pattern and a colorful Versace logo on a metal plaque. Available in blue and mirrored gray lens options, this model makes a statement. Versace’s collection reflects bold style with every piece, prioritizing sophistication and elegance.

March 2025

The A|X Armani Exchange sunglasses collection combines the brand’s energetic and avant-garde spirit with striking designs. The collection stands out with its iconic three-dimensional logoed temples and bold, dazzling lines. The After Dark collection presents the most daring sun styles this year. The AX4143SU model features an industrial NYC style with a bold, futuristic striped design, crafted with bio-based plastic frame and lenses. With dark gray lenses and a matte black frame, this model reflects the dynamic and modern spirit of A|X Armani Exchange. Another standout piece in the sunglasses series is the AX4153SU, symbolizing the youthful and free-spirited vibe. The large yet sleek plastic frame, colorful lenses, and temples adorned with the A|X logo give this model a bold, futuristic appeal. Available in black, beige, and green color options, it stands out as one of the collection’s most unique designs. The AX4150SU model, with its square shape and double-bridge front frame, blends classic style with modern touches. The soft temple tips and slim metal temples combine comfort and elegance. With black and blue color options, this model is completed with delicate details.

March 2025

The brands offered under the assurance of Kuvars Group continue to make a mark in the optical eyewear world, blending style and functionality. The Italian brand Movitra introduces a unique rotating mechanism that protects your glasses from scratches while elevating aesthetic appeal with a modern innovation. Additionally, Movitra’s wide range of colors caters to all genders, breaking design boundaries and seamlessly complementing every style. The French brand Face a Face, known for its iconic color palette and design details, remains a favorite among optical eyewear enthusiasts for years. The bold and dynamic tones of the Face a Face collection have become not just an accessory but a lifestyle. With a loyal following, the brand continues to be an icon in the optical world with its timeless and sophisticated style. Projekt Produkt, with its minimalist lines and pastel tones, offers a unique style by blending modern simplicity with color. Meanwhile, Eque.M, with its durable and lightweight titanium frames, combines quality and elegance. The brand’s subtle color accents on the frames offer a perfect choice for those seeking understated elegance in optical eyewear. These brands set new standards in both aesthetics and functionality in the optical eyewear world. You can complete your look by choosing the perfect frame that suits your style.

March 2025

Despite global efforts, the number of girls deprived of education continues to rise. According to Unicef data, 129 million girls worldwide are unable to attend school—32 million at the primary level, 30 million in middle school, and 67 million in high school. Although school enrollment rates in Turkey have improved since the early 2000s, there are still areas in need of further development. In the OECD’s annual “Education at a Glance 2016” report, Turkey ranked among the lowest in terms of girls’ participation in education. For many years, Hoya has been supplying end consumers with RX lenses, plastic cleaning sprays, and microfiber cloths in plastic pouches. In early 2022, the Hoya team initiated a sustainability policy for the future, first replacing plastic materials with metal spray bottles and switching to recycled kraft packaging. By 2023, Hoya took a further step by completely removing spray bottles from packaging, redirecting its resources to support girls in need through donations to Unicef. Since the launch of this initiative, Hoya has successfully supported a total of 4,621 girls in their education. This project perfectly reflects Hoya’s commitment to both environmental sustainability and social responsibility. We wholeheartedly support this meaningful initiative, which embodies Hoya’s sensitive and responsible approach to making a positive impact on the world.

March 2025

Hoya’s patented ‘Precision Photochromic Technology’ brings to life the light-sensitive Sensity Original lenses, offering uniform molecular distribution across the entire lens surface through an advanced microscopic spin coating process. This cutting-edge technology ensures consistent photochromic performance, providing a more balanced and effective light adaptation in all conditions. Designed to cater to various user needs, Sensity Original lenses can be specially produced and seamlessly combined with all of Hoya’s premium coatings, as well as single vision, bifocal, and progressive lenses. Developed to maximize visual comfort, Hoya Sensity Original lenses offer crystal-clear vision without compromising contrast or color perception. With their ability to adapt swiftly to changing light conditions, these intelligent lenses not only provide superior UV protection, shielding eyes from intense light exposure, but also minimize glare and reduce eye strain for all-day comfort. Beyond their technical excellence, Hoya Sensity Original lenses stand out with their stylish and contemporary color options. Developed by color experts, these lenses offer rich, natural tones that complement any style while delivering exceptional contrast and glare reduction for an unparalleled visual experience.

March 2025

Mooshu presents its Spring/Summer 2025 collection, bringing together the power of colors with sleek metal eyewear designs. The new collection blends minimalist aesthetics with bold and vibrant touches, creating an extraordinary summer energy. As a brand under Gülce Optik, Mooshu caters to both trend-followers and those who appreciate timeless elegance, offering a perfect balance between modern and classic styles. Alongside metal eyewear, the collection features colorful acetate frames and functional, uniquely designed eyewear cases, embracing a holistic design approach. Inspired by different cultures, Gülce Optik continues to expand its international demand, and with Mooshu’s Spring/Summer 2025 collection, the brand captures the dynamic and lively spirit of the Mediterranean. In 2025, Mooshu offers a striking range of options, staying true to its signature best-selling designs while pushing the boundaries with innovative collections. By integrating its continuously evolving systems, Mooshu continues to deliver its finest models, combining quality, comfort, and refined aesthetics for its customers.

March 2025

Efor Optik has expanded its brand portfolio by adding Philippe Müller, a brand that seamlessly combines elegance and quality. Known for its exceptional craftsmanship and innovative designs, Philippe Müller has quickly become a favorite among users who prioritize both eye health and style with its optical frames and sunglasses. Through a strategic partnership with Zeiss, Philippe Müller offers users a premium combination of quality and comfort. Featuring Zeiss sun lenses renowned for their superior optical performance and advanced UV protection, these eyewear pieces continue to pave the way toward becoming the best in their class. Every detail in the brand’s carefully curated collection reflects sophisticated design aesthetics blended with timeless elegance. Philippe Müller, strengthened by Efor Optik’s industry expertise and solid market presence, aims to make high-quality eyewear accessible to a broader audience. With a diverse range of models catering to different tastes, the brand not only enhances visual clarity but also introduces a fresh perspective to eyewear fashion. Soon to be available at optical stores under Efor Optik’s guarantee, the Philippe Müller collection will bring together style and comfort, ensuring a perfect complement to both everyday wear and special occasions.

March 2025

Arma Lens introduces Max Coffee, a brand-new shade of brown in its exclusive Ultra Max contact lens collection, offering an exceptional natural look. As one of the most stunning brown tones in the Ultra Max series, Max Coffee stands out as the perfect alternative for contact lens users who prioritize a natural aesthetic. Designed with moire, the new Ultra Max contact lenses create an illusion of larger, more expressive eyes, enhancing their wearer’s gaze. Committed to meeting all the needs of contact lens users, Arma Lens has successfully eliminated the lifeless, “dead fish eye” effect, one of the most common complaints about colored lenses, in this new collection. The Ultra Max contact lens series, renowned for its enhanced features and outstanding comfort, has already garnered significant acclaim. In addition to Max Coffee, the collection includes various captivating shades. With a 14.5 mm diameter and 8.6 base curve, Ultra Max lenses provide a flawless wearing experience. Available in prescription strengths ranging from -0.50 to -6.00, Arma Lens Ultra Max Coffee contact lenses can be found exclusively at authorized Arma Lens retailers across Turkey.

March 2025