Altair Eyewear, a division of Marchon Eyewear and subsidiary of VSP Vision, and the Bluestar Alliance brand bebe, announced a multi-year renewal of their global eyewear licensing agreement. This agreement is for the exclusive worldwide design, development, production and distribution of optical and sunglass collections under the bebe brand name. Over its years with Altair, bebe has emerged as a leading fashion lifestyle brand, and recently introduced a special campaign and collaboration inclusive of eyewear with Ciara. “We are proud to continue our longstanding and successful partnership with bebe. A key brand in our portfolio with growth year after year, we look forward to continue working together, creating eyewear styles that complement the bebe brand,” said Gabriele Bonapersona, Chief Brand Officer at Marchon Eyewear. “We are thrilled to renew our partnership with Altair Eyewear a valued collaborator in expanding bebe’s presence in the eyewear category. Together, we’ve created stylish and high-quality collections that resonate with our customers’ bold and confident spirit,” said Joseph Gabbay, Ceo at Bluestar Alliance.

March 2025

Austrian eyewear brand Andy Wolf has introduced its latest sunglasses collection, blending bold design with meticulous craftsmanship. Each pair is carefully made using high-quality materials, ensuring durability and comfort while maintaining a strong focus on sustainability. This season’s lineup features a diverse array of styles, from statement-making oversized aviators to sleek, 90s-inspired narrow frames and timeless classics. The collection stands out with its modern lines and rich color palette, embodying individuality and effortless elegance. Every design reflects Andy Wolf’s signature approach—combining traditional craftsmanship with contemporary aesthetics. Each model is thoughtfully designed to adapt to various styles, prioritizing both aesthetics and functionality. The collection also introduces new acetate blends and metal accents, adding a fresh dimension to the brand’s signature designs. Whether you’re drawn to striking silhouettes or prefer understated sophistication, Andy Wolf’s new collection offers the most stylish way to step into the summer season with confidence.

March 2025

Luxury eyewear brand Ahlem, founded in 2014, has announced a strategic partnership with 1686 Partners, a Luxembourg-based private equity firm specializing in purpose-driven lifestyle companies. The group’s investment in Ahlem will support the brand’s expansion globally, the company advised, enhancing its retail presence, client services, wholesale operations, marketing initiatives and production capacity. Powered by the 1686 Partners funding and the leadership of newly appointed Ceo Enrico Sanavia, Ahlem leadership advised that the company aims to double business within three years. “We are delighted to join forces with the team at 1686 Partners, whose uncompromising principles around responsible growth prove it is possible for companies to develop with integrity. I’ve always run my business on intuition, and after meeting with the team I knew that this would not just be an investor relationship, but a partnership of unified vision. We share the same priority: To build a meaningful and enduring legacy,” said company Founder and Creative Director, Ahlem Manai-Platt.

March 2025

Modo offers a unique eyewear experience by combining the energy of New York, Milan’s design heritage, and Stockholm’s attention to detail. The brand’s 2025 Spring/Summer collection elevates lightness to the highest level with innovative materials and ergonomic designs. Divided into subcategories like Paper-Thin, Legacy, Titanium, and R1000, the collection features frames suitable for every lifestyle. New Modo models made from advanced materials such as beta-titanium, acetate, and memory plastic combine durability and comfort. Creative hinge designs and multi-layered color transitions add a modern and striking touch to the frames. Modo’s ‘Buy a Frame, Help a Child See’ program ensures that with every pair of glasses purchased, a child gets to experience a clearer world. With a focus on both social responsibility and aesthetic values, the brand enhances visual comfort with advanced UV protection and polarized lens options. Combining traditional design with technological innovation, Modo brings a fresh perspective to contemporary style with its 2025 Spring/Summer collection, redefining lightness and comfort.

March 2025

With its 2025 Spring/Summer collection, Mila Zb takes delicacy and elegance to a whole new level. The stunning designs, sophisticated details, and superior craftsmanship shape the new collection, crafted for women who want to feel special at every moment of their lives. Pieces that expertly blend romance and modernity once again highlight the brand’s unique spirit. The collection, presented under five different concepts, offers a wide range to cater to diverse tastes. Bellissima completes everyday elegance with its light and delicate frames, while Romance highlights sparkle with Swarovski stone details. Divina brings sophistication by combining comfort and precious materials. Bloom stands out with its colorful lamination details, and Flora creates distinction with floral touches and personalized fine details. Every smallest detail is meticulously crafted in this collection, showcasing Mila Zb’s refined stance and unique style philosophy. Each model, combining design and comfort in perfect harmony, promises exclusive and timeless elegance for stylish women.

March 2025

Hally & Son, known for its craftsmanship since 1959, brings a fresh perspective to its classic style in the 2025 collection. Featuring new color combinations and the Clip-On feature that instantly transforms frames into sunglasses, the collection infuses the brand’s timeless silhouettes with a dynamic spirit. The meticulous use of materials such as metal and acetate adds both lightness and durability to the designs, while vibrant color transitions and colorful rivet details bring a modern dynamism to the elegant frames. Nearly every model in the collection offers versatile use thanks to the special clip mechanism, allowing for instant adaptation to different environments throughout the day. The ability to choose a single frame in both optical and sunglass formats makes it a perfect solution for a fast-paced lifestyle. Hally & Son successfully keeps its unique style alive by combining sophisticated details with the latest technology. The energetic lines of the 2025 collection carry the brand’s heritage into the future, bringing a fresh breath to eyewear fashion. These elegant yet functional designs promise both style and practicality for those who want to make a difference with every step.

March 2025

The specially developed ‘Seiko Sensity 2’ photochromic lenses quickly adapt to all lighting conditions, offering the most reliable visual performance in any light. Using the smart ‘Stabilight Technology,’ which keeps the optical lens color tone stable regardless of temperature, humidity, or UV levels, it precisely adjusts the lens color. Seiko Sensity 2 photochromic lenses function as sunglasses, swiftly adapting to any weather condition and lighting. Compared to the previous Sensity model, Seiko Sensity 2 offers nearly twice the speed in both darkening and lightening. Protective and extremely comfortable, Sensity 2 offers three intense and natural color options and provides continuous UV protection up to category-3 level in outdoor environments. It protects eyes from excessive light exposure in both indoor and outdoor settings, reduces glare outdoors, and ensures 100% UV protection while offering twice the speed of darkening indoors, providing excellent comfort. With its advanced photochromic technology, Seiko Sensity 2 combines perfect design, offering comfortable vision from the moment the sun shines.

March 2025

Italian eyewear brand Carrera, as part of Safilo Group, presents its 2025 Spring/Summer collection, featuring bold and contemporary styles. The brand’s Signature collection offers a sophisticated Italian design by merging classic shapes with modern urban style. The new models, crafted from lightweight materials and designed with attention to detail, provide maximum comfort for the wearer. The new optical and sunglass styles represent the iconic spirit of the brand with Carrera’s flag metal detail. Made from acetate or multilayered acetate, the new models stand out with designs that echo the colors of Carrera’s iconic flag. The metal double-bridge, acetate, and square-shaped sunglass style Carrera 350/S is reinterpreted in a modern language. The model features metal temples inspired by the brand’s heritage. Suitable for optical lenses as well, this model is enriched with prominent metal details on the front corners and is available with photochromic lens options. The model is available in black with yellow photochromic lenses, gray with mirrored gray lenses, matte black/dark ruthenium with gray polarized lenses, Havana with green lenses, and black/gold with blue lenses.

March 2025

Safilo Group and Boss Eyewear present a new collection of men’s sunglasses and optical frames, crafted from innovative materials and enriched with signature details. The Signature Bold optical and sunglass collection stands out with its bold and eye-catching designs. The models are completed with more sustainable lens materials, double-layered combinations, and transparent effects. Three-dimensional strips on the temples and the subtle Boss logo add to the richness of the designs. Boss’s new models are made from Acetate Renew material, which contains 27% recycled content and 43% bio-based content, while the lenses are made from 50% recycled materials. The designs catch attention with thick core wires highlighted by three-dimensional strips and the subtle Boss logo on the temples. These details give the collection a modern and striking look. The new collection features the Boss 1752/S, a bold sunglass style with a caravan-shaped front design, made from metal and bio-based polyamide, and completed with a distinctive spoiler and Acetate Renew temples. Suitable for optical lenses as well, this model is available in black/gold with dark gray lenses, gray/gold with green/bronze lenses, and palladium/Havana with green lenses.

March 2025

Inspired by Randolph’s aviation spirit and the iconic female aviator Amelia Earhart, the Amelia Runway collection pays tribute to her extraordinary contributions to both the aviation and fashion worlds. Amelia was a hero, a symbol of boldness and overcoming barriers in aviation. Known for her record-breaking and gender-defying achievements, aviation icon Amelia Earhart’s legacy has transcended the skies and extended into fashion design. Stretching from the aviation runway to fashion runways, Amelia brought with her a revolutionary nature, elevating and empowering women’s fashion with her designs. The limited-edition Randolph Amelia Runway collection offers a fresh perspective on the legend, exploring her dual legacy in aviation and fashion. To enhance the collection’s premium nature, each pair of glasses features a 23-carat white gold frame coating, new Sunset Rose lenses inspired by the calming tones of the setting sun, and Canary Gold Temple tips named after Amelia’s vibrant aircraft, the Canary. The collection is presented with exclusive packaging and a silk twill scarf, celebrating the legacy of Amelia Earhart.

March 2025