Kenmark Eyewear has announced the renewal of its exclusive licensing agreement with Vera Wang through 2030, extending a partnership that has been active for nearly 25 years. The agreement grants Kenmark Eyewear exclusive rights to design, manufacture, and globally distribute Vera Wang eyewear collections. Launched in 2001, the Vera Wang Eyewear line is distinguished by its attention to detail, high-quality materials, and modern designs that align with the designer’s sophisticated aesthetic. Future collections will continue to include both sunglasses and optical frames, with a strong focus on innovation and market trends. In 2025, the launch of the Vera Wang Haute line is planned, targeting the luxury eyewear segment with exclusive details and premium materials. This new collection aims to further strengthen the brand’s presence in the high-end market. “We are thrilled to continue this collaboration with Vera Wang, a true fashion icon. We share her vision of eyewear as a style accessory and are eager to carry forward her concept of elegance and innovation,” said Jason Wehlage, Ceo of Kenmark Eyewear.

March 2025

Jacquemus Eyewear has signed an exclusive distribution agreement with 8 Agency to promote and market its eyewear collection in North America. The agreement covers the United States, Canada, and the Caribbean, with the sole exception of Barbados. This collaboration aims to strengthen the brand’s presence through a multichannel distribution strategy, including department stores and selected optical boutiques. The license for Jacquemus eyewear is held by Linda Farrow, renowned for its success in designing eyewear for some of the world’s most prestigious luxury brands. Choosing 8 Agency as a strategic partner marks a key step in expanding distribution and solidifying the brand’s positioning in the eyewear segment within these key markets. Founded by Katherine Fox and Kizzy Knight, 8 Agency is a leading name in the distribution of independent luxury eyewear, operating in North America and the Caribbean. Their mission is to tell the story, values, and identity of each brand, creating connections between exclusive collections and high-end retailers.

March 2025

Italia Independent introduces its new “The Independents On The Road” campaign. The new campaign celebrates journeys, creativity, individuality, and the diverse beauty of Italian cities. Instead of traditional campaign imagery, the brand presents artistic narratives that reflect the real, multifaceted identities of modern consumers. At the heart of the project are artists and creators who often work behind the scenes but are unafraid to express their true selves, embracing both their strengths and vulnerabilities. After pioneering AI-driven eyewear innovation, Italia Independent now shifts its focus to the human factor, reinforcing its deep connection with the creative community. The brand’s journey begins in Palermo, Sicily, to showcase the bold and expressive spirit of the Spring/Summer 2025 collection. Photographer Alessandro Levati and stylist Luigi D’Elia bring Creative Director Lapo Elkann’s vision to life, capturing raw, unfiltered moments of individuality. The campaign features DJ Valentina Pegorer alongside the brand’s real customers.

March 2025

Swiss eyewear brand Invu unveils two new sunglasses models designed using Pantone’s 2025 Color of the Year, Mocha Mousse. The new sunglasses designs symbolize elegance and comfort through the warm, soft brown tones of Mocha Mousse. Invu’s special capsule collection is crafted to reflect the elegant and sophisticated style of the modern woman. With the new Invu sunglasses in Mocha Mousse, the collection stands out with its unique appeal. The capsule collection, adorned in Mocha Mousse, offers eyewear enthusiasts with a passion for high fashion the perfect options for both everyday wear and special occasions. Pantone’s selected Mocha Mousse color for 2025 reflects the elegant transitions of chocolate and coffee tones, perfectly responding to the modern pursuit of comfort. Invu’s capsule collection once again showcases the brand’s innovative approach and its commitment to staying ahead of trends.

March 2025

Etnia Barcelona has introduced its new Vintage Collection for the Spring/Summer 2025 season. The collection is a sophisticated tribute to timeless elegance, seamlessly merging tradition with modernity. Based on the brand’s three fundamental principles – art, elegance, and sophistication – the Vintage collection redefines classic eyewear through impeccable design and meticulous craftsmanship. Embracing individuality with grace and confidence, the Vintage collection features 16 optical designs and 14 sunglasses, inspired by the graceful shapes and rich color palettes of iconic eras. The silhouettes remain timeless, honoring the past while offering innovation for the present. Each frame reflects a combination of artistry and precision, where elegance is seamlessly woven into every design element. The campaign for the new collection, which celebrates art, personal expression, and the timeless beauty of classic style, emphasizes the essence of Vintage through an elegant aesthetic. The refined visuals and timeless designs invite a rediscovery of sophisticated artistry, capturing the true spirit of classic style reimagined for the modern world.

March 2025

Dsquared2 has unveiled special new sunglasses, designed, produced and distributed in partnership with Italian eyewear manufacturer, Safilo. The D2 0178/S men’s sunglasses are characterised by an edgy, ’70s-inspired squared shape in acetate. The front is bevelled and enhanced by a metal bridge with a double-depth shiny surface. The same detailing can be found on the angled tips and on the temples, that feature the Dsquared2 logo in high relief and the maple leaf detail on the end tips. The colour palette boasts combinations of black with grey shaded lenses, black/havana with brown lenses, crystal with blue shaded lenses. The D2 0184/G/S women’s sunglasses are sleek and on-trend, created in acetate with a flat-top shape, conveying a fashionable vibe. The front is decorated with the signature metal trims, while the temples are branded with the Dsquared2 metal trim logo and the subtle maple leaf on the end tips. The colour palette includes black with grey lenses and havana with nicotine lenses.

March 2025

Dita-Lancier has released it new optical eyewear. Engineered for both performance and everyday wear, the new Dita-Lancier optical collection has been designed to elevate eyewear functionality while delivering superior style and comfort. According to the brand, at the heart of this line is its revolutionary use of ultralight titanium and acetate materials. Constructed from hypoallergenic, nickel-free titanium, new Dita-Lancier frames resist abrasion, corrosion, and fading thanks to a particular Japanese electrodeposition plating technique. This plating technique ensures durability but also a polished, sophisticated finish. In addition, every frame has flex-fitting temples and a curvature that hugs the head while relieving pressure from the ears by providing nearly 300 degrees of support. Additional features described for these new models include adjustable anti-slip nose pads and enhanced temple tips. The different features mean that the eyewear is adaptable for different situations, whether you are at the office, exploring a new city or enjoying outdoor activities.

March 2025

Cutler and Gross has introduced the Aurum collection, combining iconic acetate craftsmanship with ultra-light, polished metals. This prestigious eyewear brand, based in the UK, is renowned for its designs that perfectly blend elegance and quality. The new Aurum collection consists of four new optical designs, each of which ideally demonstrates how the brand merges timeless elegance with contemporary touches. The sharp lines and fine metalwork of the designs blend perfectly with the rich textures of acetate, transforming the Aurum collection into a stunning combination of both strength and grace. With its innovative approach, Cutler and Gross continues to bring together modern aesthetics and classic touches in every design, and the Aurum collection is no exception. The Aurum collection not only emphasizes the brand’s commitment to high quality, but also offers elegance and comfort, bringing a fresh breath to contemporary eyewear fashion. Aurum provides an ideal choice for those who seek style, as well as for those who appreciate timeless designs.

March 2025

Chopard, the prestigious Swiss brand known for its luxury jewelry and watchmaking, has announced Chinese actor Wang Xingyue as the new ambassador for Chopard Eyewear. This talented and charismatic actor perfectly represents contemporary style, adding an elegant vitality to Chopard Eyewear that enriches the brand’s essence. Founded in 1860 in Switzerland, Chopard has preserved its century-old traditions while promoting a positive, progressive worldview through its unique designs. Combining creative designs with the relentless refinement of watchmaking and jewelry craftsmanship, Chopard continues to present its skills, passed down through generations, to the global stage with its dazzling collections. With its iconic style reflected in the design of its eyewear collections, Chopard Eyewear represents understated elegance. A rising star in cinema and television, Wang Xingyue captivates global audiences with his exceptional acting talent and charisma. His personality and style perfectly align with Chopard’s values, creating a unique synergy that blends innovation and distinction in an ideal way.

March 2025

Blackfin reinvents two of its most iconic styles, Arc and Slot, with the introduction of Arc-R and Slot -R – an evolution that redefines the brand’s creative and technical mastery. The striking new models from Blackfin symbolize a bold transformation, where every element has been meticulously redesigned to enhance aesthetics, fit, and functionality. The sharper lines and optimized shapes of Arc-R and Slot -R ensure an impeccable balance between style and comfort, reflecting Blackfin’s continuous pursuit of innovation. The color palette further amplifies the evolution. Arc-R and Slot -R are available in five striking hues, each complemented by smoke grey lenses. With special numbered editions, Blackfin adds an exclusive touch to these sophisticated designs. With Arc-R and Slot -R, Blackfin once again pushes the boundaries of contemporary eyewear, delivering a perfect fusion of innovation, style, and precision engineering.

March 2025