Safilo Group and Special Olympics have renewed their long-standing partnership through 2027 at the Special Olympics World Winter Games in Turin, Italy, on March 8, 2025. This renewal highlights both organizations’ commitment to providing inclusive health and vision care for athletes with intellectual disabilities globally, a collaboration that has lasted over 22 years. Safilo has provided prescription frames and sunglasses to athletes worldwide through the Special Olympics Lions Clubs International Foundation Opening Eyes® program. Safilo employees have also volunteered at these events, offering eye exams, eyewear, and follow-up care. Angelo Trocchia, Ceo of Safilo Group, emphasized, “For over 20 years, our partnership with Special Olympics has allowed us to bring not just eyewear, but dignity, confidence, and opportunity to thousands of athletes worldwide.” Mary Davis, Ceo of Special Olympics, added, “The renewal of our partnership with Safilo demonstrates a shared commitment to health equity for people with intellectual disabilities, ensuring every athlete has access to the vision care they need to succeed.”

March 2025

Revo, the premium performance eyewear company known for its high-quality sunglasses,  has announced a groundbreaking partnership with Lexus, the iconic luxury automotive brand, to introduce an exclusive collection of premium sunglasses. This collaboration brings together Revo’s cutting-edge NASA-based lens technology and Lexus’ refined design philosophy to deliver a line of eyewear that redefines performance, style, and luxury. The Revo | Lexus collection features four standout styles: Crafted, Spindle, Podium, and Double Stint. Each pair reflects the shared values of both brands, integrating Lexus-inspired design elements, including curated color palettes, carbon fiber inlays, and rubber accents, as well as Revo’s best-in-class polarized lenses. The collection offers two dynamic sport styles developed in partnership with Lexus Racing and two lifestyle designs reflecting the understated luxury Lexus is renowned for. Signature details, such as engraved logos and the unique DayGlow yellow of the Vasser Sullivan Championship Racing Lexus RC F GT3 race cars, add a bespoke touch to each frame.

March 2025

Ray-Ban has appointed the fashion innovator and entrepreneur, A$AP Rocky, as its first-ever Creative Director. Known for his trendsetting influence in both the music and fashion industries, Rocky will bring his distinctive vision to Ray-Ban Studios, guiding creative projects and shaping the future of the brand’s image and design, says the company. He kicks off the appointment with the Blacked Out Collection, a redesign of the Mega Icons with a brand new lens type, expected for release in April 2025. A$AP Rocky, born Rakim Mayers, has taken the world by storm since his emergence in 2011. He’s amassed billions of musical streams and multiple award nominations. Now, on the heels of his fourth studio album, Don’t Be Dumb, Rocky takes the helm as Creative Director for Ray-Ban Studios, the creative platform that launched in 2016 and which celebrates the power of music and stories of courageous artists. The partnership marks a major step in Ray-Ban’s evolution, blending its rich heritage with contemporary culture infused with Rocky’s signature style. “I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving.I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban,” said A$AP Rocky.

March 2025

Actor and producer Zac Efron takes centre stage in the new Police campaign, launching the Spring/Summer 2025 eyewear collection. The campaign features a series of intimate and intensely powerful shots that redefine the concept of masculinity. The portraits have been captured by photographer Brian Bowen Smith who is renowned for his work with some of the most famous stars in cinema and leading fashion designers.The company states that the campaign’s storyline revolves around audacity, a trait already embedded in Police’s Dna and reflected in its refined, iconic designs. This boldness is now interpreted and expressed through the multifaceted personality of Zac Efron. Nurturing an impressive body of work that encompasses both film and television, Efron is one of Hollywood’s most sought-after talents. The actor has taken on a wide range of roles, initially becoming a household name with the launch of the Emmy Award-winning Disney Channel phenomenon, High School Musical trilogy.

March 2025

Ovvo Optics expands their award-winning portfolio of frames with all-new styles in the signature Surgical Steel & Titanium line. Available in a menagerie of bold color combinations – from strawberry and salmon to turquoise and apricot – striking splashes of color are contrasted against cool metals like titanium, gold, black matte, and chrome. The result is a new offering of eye-catching frames that possessing technology, innovation, performance and the playful aesthetics of spring. Each style is available in four colors, with two sunglasses offered in the ultra-modern, aviator-esque 6063. Inspired by the very materials they’re constructed from, Ovvo’s patented Surgical Steel & Titanium composite informs the shape of each style. Discover the classic aesthetics of icons like the aviator, navigator, and thick acetate frames reimagined to showcase the incredible strength and thinness of high-performance sheet metal. These all-new styles balance technical materials with sophisticated character and design. Each frame is laser-cut from ultra-durable, ultra-light Surgical Steel & Titanium composite, and assembled by hand in Ovvo’s state-of-the-art facilities for the ultimate precision and craftsmanship. They also utilize Ovvo’s patented screwless hinges for unparalleled durability, flexibility, and style.

March 2025

Nina Mûr has launched its new Galaxy collection, crafted with an innovative natural material called ‘authentic stone.’ This groundbreaking material brings the collection to life through a collaboration with the Austrian company StoneArts, a pioneer in applying natural stone to contemporary design. Inspired by the grandeur of the cosmos and the materiality of planets, the Galaxy collection embraces the organic essence of rock, favoring irregular textures that capture nature’s raw beauty instead of clean lines. The series features three eyewear models: Miriam, with a round shape; Simone, a bold square design; and Stefania, an original silhouette. Each model stands out for its versatility, being suitable for both optical and sun lenses. Every model in the Galaxy is available in five new colors, carefully selected to reflect cosmic elements. The Moon shade features silver tones and ethereal textures, while Saturn evokes the brilliance of the ringed planet with golden reflections. Mars embodies the volcanic essence of the Red Planet with deep, warm red hues. Mercury mirrors the rugged surface of the closest planet to the sun with metallic shades, and Venus captures its mystical atmosphere with soft, silky tones.

March 2025

Morel has unveiled its latest sunwear collection, introducing two striking new models, named Kea and Mylos. These sunglasses embody a perfect fusion of style, craftsmanship, and innovation, redefining eyewear elegance. Kea is an ultra-trendy statement piece that captivates with its dynamic color shifts – from blue-violet to brown-rosy tones – offering an ever-evolving visual appeal. Its oversized square shape ensures not only bold aesthetics but also maximum comfort and protection. The subtly translucent wide temples reveal exquisite silk detailing, while a delicate powdery embellishment on the front creates a seamless, artistic transition. Crafted entirely from acetate. Designed for men with a taste for timeless style, Mylos reinterprets retro aesthetics in two versatile shapes. The rectangular version features a sophisticated mocha gradient that naturally brightens the gaze, accented by delicate rivets on the brow. Meanwhile, the round edition blends rich chocolate and caramel hues, creating a refined and structured look. Both variations are equipped with polarized and anti-reflective lenses, offering impeccable sun protection and visual clarity.

March 2025

Modo Eyewear has announced that it has established 14 vision centres in India and Nepal over the last two years as part of their Buy a Frame, Help a Child See programme. In partnership with the Seva Foundation, they aim to address the critical issue of visual impairment, particularly in women and children who face barriers to accessing eyecare services. Research shows that 80% of a child’s learning is visually processed, making early intervention crucial. By providing local Vision Centres, Modo wishes to empower women to seek eyecare independently, promoting gender equality and enabling individuals to focus on education, work, and supporting their families. According to the company, the initiative will provide over 1 million individuals with access to sustainable, high-quality, and affordable eyecare services, including comprehensive eye exams and follow-up care. Modo Eyewear states that their support provides critical training, infrastructure, and equipment, enhancing the quality of life for individuals and communities in need.

March 2025

The Italy Pavilion, showcasing Italy’s eyewear manufacturing excellence in partnership with Anfao and the Italian Trade Agency, attracted great attention at the Vision Expo East, the optical fair held in Orlando, USA, at the end of last month. Bringing together 16 Italian companies from seven regions, the Italy Pavilion displayed the finest products that flawlessly carry the Made in Italy label. To support the Italy Pavilion at Vision Expo East, the desk for Mido Milano, one of the most important global eyewear trade shows, was also present. Mido attracted over 42,000 visitors this year, with a 9% increase in attendance and 1,200 exhibitors. Italy’s participation in Vision Expo East 2025 is part of Anfao and the Italian Trade Agency’s promotional strategy to strengthen the export of Italian SMEs to the U.S. market. Over the past three years, this strategy has been carried out through eyewear promotions in New York, Boston, Chicago, and Seattle, as well as group presence at Vision Expo East. According to Anfao’s preliminary data for 2024, the U.S. accounts for 22.2% of Italy’s eyewear sector exports.

March 2025

Lool presents the Full Xinox series, an exquisite addition to the Moda collection. Crafted with exclusive Swedish Xinox steel – renowned for its ultra-lightweight properties and up to 30% greater flexibility than standard steel – this collection redefines comfort and sophistication. Distinguished by an innovative front construction, the Full Xinox series features beveled details and lowered fronts, enhancing both the aesthetic appeal and the lightweight wearability of each frame. Merging state-of-the-art technology with the precision of fine Italian craftsmanship, every style in this collection is a testament to Look’s 45 years of expertise in eyewear, dedicated to visual well-being and excellence. Look’s new series includes four distinctive styles, each designed for the modern woman with a unique personality. The trendy retro-inspired color palette explores a play of glossy and matte finishes, featuring luminous gold tones and earthy hues for a refined, sophisticated appeal. A standout introduction in this collection is the signature Look shade: red gold, a rich, warm tone with subtle orange and terracotta accents that naturally enhance facial features – almost like an elegant extension of makeup.

March 2025