Eyewear by David Beckham unveils its Spring/Summer 2025 campaign, set against the grandeur of the Moroccan desert, celebrating adventure and freedom. This season, the brand invites wearers on a journey beyond the ordinary, where moments of discovery are told through the eyewear of the new collection. Set against the exotic beauty of Marrakech, the campaign intertwines the boldness of the desert at sunrise with the tranquility of the region’s distinctive architecture. Designed with David Beckham’s vision and meticulously crafted by Safilo, the new Spring/Summer 2025 collection is created with exquisite craftsmanship, premium materials, and distinctive details. The collection presents timeless designs infused with effortless British sophistication, featuring sleek silhouettes enriched with refined characteristics. It also highlights the brand’s signature elements, including the distinctive Talisman—an iconic detail inspired by a bird’s wings, visible from the front and side of the eyewear-as well as the DB monogram, laser-engraved on the front sun lenses. The refined color palette of Eyewear by David Beckham’s Spring/Summer 2025 collection includes classic black and Havana tones, along with a new British green shade enhanced with a marble effect.

April 2025

Independent eyewear brand Etnia Barcelona, based in Spain, celebrates the boundless creativity of children with its new Spring/Summer 2025 kids collection. This bold and playful collection brings energy to children’s world, with color, joy, and fun at the heart of its design. The new Etnia Barcelona kids collection features a total of 11 stunning models, including 7 optical frames and 4 sunglasses. Inspired by animal names, these models stand out with their unique shapes. Staying true to its commitment to quality, the Spanish brand uses high-end, natural materials such as Mazzucchelli acetate and HD mineral lenses in its kids collection. Shaped around the slogan “BeAnArtist,” the campaign celebrates children’s limitless imagination while encouraging them to explore the world and push boundaries. True to Etnia Barcelona’s Dna, this collection reflects a free and expressive state of mind. Inspired by children’s energy and the vibrant colors of nature, the collection aims to make every moment even more special with its playful details. This season, these designs add dynamism to children’s style, combining comfort and durability for the ultimate everyday accessory.

April 2025

Eco Eyewear, a brand that has earned a significant place in the industry by using eco-friendly materials in its sustainability-focused designs, has unveiled its Spring/Summer 2025 collection. In the new season, the brand continues its commitment to eco-conscious design with elegant frames made from recycled metal. As Eco Eyewear aims to raise global environmental awareness, it provides the best experience in both aesthetics and functionality with its latest collection. Following the path of innovation and environmental responsibility, Eco Eyewear’s Spring/Summer 2025 series offers striking designs that appeal to individuals who embrace sustainability while setting fashion trends. In this collection, the brand once again combines sustainability with style, shaping the future of eco-friendly fashion. Each frame in the Eco Eyewear Spring/Summer 2025 collection is paired with a polarized sun clip made from bio-based materials. These innovative clips attach effortlessly with discreet magnets, offering both functionality and aesthetic elegance with comfort.

April 2025

Norway-based visionary contact lens brand Clearlii has introduced a groundbreaking product designed to enhance the comfort and eye health of users: Clearlii Vitamin daily disposable contact lenses. These lenses are meticulously crafted to address common issues such as dry eyes and eye fatigue, providing wearers with an unparalleled experience. At the core of Clearlii Vitamin lenses lies a patented, vitamin-enriched solution infused with vitamins E, B6, and B12. This unique blend aims to alleviate eye fatigue and maintain optimal moisture levels throughout the day. Complementing this is the incorporation of hyaluronic acid, a substance renowned for its exceptional moisture-retaining properties, ensuring that users experience sustained hydration and comfort from morning until night. Understanding the importance of safeguarding eyes from harmful ultraviolet rays, Clearlii Vitamin lenses offer integrated UV protection, blocking up to 50% of UVA and 95% of UVB rays. This feature provides an added layer of defense against potential sun-induced eye damage, allowing wearers to go about their day with confidence. ​

April 2025

Blackfin introduces its Spring/Summer 2025 sun collection, a showcase of timeless aesthetics and cutting-edge craftsmanship. This season, the brand reaffirms its signature fusion of sophisticated design, bold innovation, and sustainable excellence. Each style in the collection is presented with clean lines, balanced proportions, and refined details, complemented by a striking color palette that enhances the silhouette. Blackfin pairs its exceptional designs with the latest in lens technology. Polarized AirGlass and ultralight Luminar lenses provide unparalleled visual clarity, while Ultra-HDR technology enhances color depth, contrast, and sharpness, offering a flawless experience in any light condition. Among Blackfin’s new sun styles, Luna stands out with its shape-in-shape design, featuring macro cat-eye lenses that appear suspended within the frame, offering a feminine and elegant look. This unique effect creates a sense of lightness and sophistication, further emphasized by refined color contrasts that enhance depth and proportion. Blackfin’s new collection also features Rockaway, Ocean Port, and Thunder Bay sunglasses, which are bold new interpretations of the classic aviator model. These masculine styles embrace a unisex spirit.

April 2025

Inspired by Anna Sui’s signature butterfly and iconic colors, Mondottica Group has designed candy-colored optical eyewear for the Anna Sui Spring/Summer 2025 collection. The eyewear in Anna Sui’s new collection offers effortless elegance while providing a lightweight and comfortable fit for all-day wear. The butterfly-inspired details, a signature of Anna Sui, add an elegant touch to the styles, transforming the designer’s timeless aesthetic into a true fashion statement. The clean and minimalist aesthetic in the collection creates a versatile look that complements a variety of personal styles and outfits. Anna Sui is one of New York’s most beloved and accomplished fashion designers, known for her original style inspired by extensive research into vintage styles and cultural heritage. Sui joined New York’s creative cultural scene in the 1970s, forging important relationships in the worlds of fashion, photography, art, music, and design. As a first-generation Chinese American growing up in the suburbs of Detroit, Anna Sui’s career is a true classic American success story.

April 2025