As we move towards digitalization in many areas of daily life, ‘Digital Eye Strain’ is inevitable, especially due to prolonged use of devices. According to research, using two or more devices at the same time increases eye strain problems by twenty-two percent. Hoya Sync III, designed to minimize and support eye strain symptoms that occur when overexposed to digital devices, rests the eye muscles during prolonged use of digital devices and offers a comfortable vision to the user when switching from one digital device to another.

February 2023

Ray-Ban presents a collection of children’s sunglasses. The original Ray-Ban styles are designed to protect children’s eyes against harmful rays. The collection was created to give children the freedom they need to shape the world in their own style. Featuring different styles with high-quality Sun Shield lenses to protect from UV rays and Blue Shield lenses to block blue light, the collection helps the next generation of style icons express themselves and grow up healthy. The Ray-Ban kids’ sunglasses range is designed using leading technologies to protect against dangerous UV rays and increased blue light for clear vision and happy eyes.

February 2023

Arıkan Group will present the new collection of Lee Cooper, for which it has acquired the production and sales license for nearly 40 countries in addition to Turkey in 2022, to the global eyewear industry at Mido Optik Fair in Hall 4, booth D24. Arıkan, which has a widespread dealer network all over Turkey with 4 different eyewear brands that appeal to every style, combining ergonomics and quality, is expanding its network even more by expanding abroad with its global brand Lee Cooper, for which it has a license. Lee Cooper, which stands out in the sector with its colorful and energetic designs, mainly appeals to consumers between the ages of 18-35.

February 2023

Motivum continues its new production activities with its unique and sustainable patented models. The quality, different, comfortable frames needed by the industry have been brought to Turkey with the assurance of Potential Optical. MOT30 Series consists of clear lines and an aesthetic structure. The forward taped bridge detail is beautifully crafted from various angles. The collection of optical eyeglasses continues to attract attention with its innovative technology with one-piece first-class German steel technology without welding, titanium B durability and patented hinges.

February 2023

TGS Optik, which continues to offer its customers thin, light and durable optical frame and sunglasses models that appeal to a young and dynamic audience with its Theoro brand, is preparing to introduce its new brand Sweet Kids at its booth in the 4th pavilion E09 at Mido 2023 between February 4 – 6. TGS Optik adapts to the fun world of children with its Sweet Kids brand in today’s world, where eye defects no longer begin at an advanced age, but at a young age, even from birth. The brand designs its colorful designs to be comfortable and lightweight enough not to cause discomfort in children’s long-term use of glasses.

February 2023

Hally & Son, which creates each model in its collection by using perfect design and exquisite craftsmanship techniques, will be one of the most talked about brands this year.  The brand’s new models are eagerly awaited by millions of retro lovers every year, and the magnet clip-on models, which stand out in this year’s collection, will become the new favorite of those who prefer to wear optical and sunglasses together. Combining optical glasses with clip on sunglasses in 3 different color options in a single frame, Hally & Son will again be the favorite brand of many eyewear enthusiasts in 2023 with the elegance options and maximum comfort it offers.

February 2023

Harmful blue-violet light reflected from the screen is an important factor in protecting our eyes. Harmful blue-violet light is the most important trigger for many retinal-related eye diseases. Eyezen Start perfectly adapts to the user’s gaze direction, natural eye movement and near-field focusing when using digital devices thanks to its patented software. There are no auxiliary diopters on the lens, and with full surface treatment technologies and aspherization in the vertical direction, the Eyezen Start user finishes the time spent in front of the screen with minimal signs of eye fatigue. In addition, there are a total of 3 different designs in the Eyezen Support grade product group, which is produced to respond to increased eye fatigue and near field support in older ages. Eyezen Pro (+0.60), Eyezen Max (+0.85) and Eyezen Expert (+1.10) provide different levels of fatigue and support needs by maximizing user satisfaction. All Eyezen products are manufactured with BlueUV Capture raw material with selective blue light protection.

February 2023

The style icon Tom Ford, which manages to attract attention every year with its impressive designs as well as its innovations, has added 4 different models to its special series with photochromatic glass feature, which darkens under intense UV rays and offers optimum vision quality to the user. The global brand, which targets users who want to look provocative, extraordinary and elegant at the same time, maintains its claim this year. The models in the Tom Ford Photochromatic Series, which crowns style, iconic design and modern lines with elegance and fine details, are produced using ECO acetate.

February 2023

California-based luxury eyewear brand Barton Perreira starts 2023 by presenting its stunning and eye catching models. Founded by Bill Barton and Patty Perreira, the brand, which has become indispensable for world-famous names, draws attention with the sunglasses named Noula in their collection for the new season. Made of acetate in oversized form, the sunglasses is available in a wide range of translucent colors as well as black. The hand-carved temples details of the sunglasses emphasize its sophisticated vibe.

February 2023

Austrian eyewear manufacturer Andy Wolf and Florence-based independent eyewear store I Visionari have launched a joint capsule collection of four limited edition sunglasses. The collection is inspired by nature, landscapes and walking. The concept of walking, which also signifies an inner journey to get to know ourselves better and to understand our wishes and desires for the future, is one of the main starting points of the design process of the joint capsule collection. The metal and acetate mixed models are presented with Zeiss lenses.

February 2023