With its slim aspherical design, the Seiko 1.57 AS SCC provides clear vision and functional wearing comfort thanks to its high-quality materials and coating. Thanks to the Seiko SuperCleanCoat (SCC) coating, the Seiko 1.57 with organic coating protection offers long-lasting water repellency, scratch resistance, strong grip and antistatic function; dirt, dust and moisture-free. Especially in winter, rainy and cold weather, user comfort is increased thanks to its vapor and water repellent structure. With its high Abbe value (V=47), the 1.57 AS SCC provides sharp and clear vision.

February 2023

Seiko I Xceed is ideal for users of single vision lenses, offering a personalized, unique vision. Seiko I Xceed provides maximum visual sharpness and contrast right up to the edges, even in high cylinders and prismatic prescriptions, while offering unparalleled viewing comfort. Featuring a patented 360° internal aspheric and asymmetric design created with Seiko Digital Surfacing, taking into account the Listing Law, Seiko I Xceed takes into account the wearer’s eyewear wearing pattern, habits and lifestyle, resulting in lenses that offer unique, personalized design.

February 2023

Seiko RoadClearCoat (RCC) coating, Seiko Optik’s clearer vision coating developed especially for vehicle drivers, provides excellent cockpit vision and extra clear visibility with its anti-reflection and anti-glare feature. Seiko RoadClearCoat (RCC) coating, which provides fast adaptation especially against high-intensity Xenon and LED headlights, is an integral part of ‘Seiko Drive’ products. By reducing disturbing reflections from oncoming vehicles, wet surfaces and other light sources, Seiko RCC coating provides clear visibility in low lighting conditions, enhancing navigational safety.

February 2023

Burberry’s new season sunglasses collection, which created for men and women, reflects the United Kingdom-based fashion house’s iconic style with oversized silhouettes enhanced by modern lines and vintage inspirations. Contrasting city with countryside and luxury with punk, the brand new collection explores Britishness as a concept, an attitude rather than a fixed idea. The quilted-inspired details on the frame temples are inspired by the fashion house’s iconic Lola bag. Made in Italy, the collection reflects Burberry’s commitment to sustainability. Some of the models in the collection are made from injection molded from renewable resources and recycled acetates.

February 2023

The bold, rectangular sunglasses DG BELLA DG4416 from Dolce & Gabbana’s new season collection feature an innovative style and metallic details. Made from acetate, this model is also a key part of the new DG Bella collection. The temples are customized with a silver or gold metal plate with the iconic embossed DG Crossed monogram. In addition to the black version with a detachable silver chain for wireless earphones, this eye-catching model is also available in metallic grey, blue and pink color tones.

February 2023

Oakley, which continues its success in lens technologies designed with a focus on performance together with the world’s most important athletes, presented special collections to enthusiasts. Among these collections, the Oakley^® Prizm™ Gaming 2.0 collection, enriched with the latest generation Prizm Gaming lenses updated and optimized to reduce the yellow tint on OLED and LED screens, stands out. Distinguished by both design and features, this collection offers gaming-specific style with popular frame models such as Holbrook, Pitchman R, NXTLVL and Wheel House.

February 2023

Hoya BlueControl minimizes glare from digital screens. On average, we spend 8-10 hours a day looking at screens. Being constantly connected means prolonged exposure to blue light from digital devices. Prolonged exposure to blue light can cause side effects such as headaches, blurred vision and tired eyes. Hoya BlueControl, which is developed to protect against the negative effects of blue light, which can cause serious harm to people of all ages who spend long hours in front of digital devices, allows to make the use of digital devices safe.

February 2023

Hoya’s personalized single vision lens Hoya Nulux Identity V+ offers sharp, natural and clear vision in all directions and is suitable for users with modern and dynamic lifestyles. In addition to its aesthetic appearance and high vision performance, Nulux EP, which belongs to the Hoya Nulux family, allows the eyes to appear at their natural size with its completely thin and flat structure. Featuring dual-surface aspheric processing with FreeForm technology, Nulux EP provides the user with an aesthetic appearance with its low curved structure, lower center and edge thickness.

February 2023

Hoya introduces Hoyalux iD LifeStyle 4, the latest addition to its progressive lens line. With its three variations (Indoor, Urban, Outdoor), Hoya LifeStyle 4 allows customization according to users’ visual needs without the need for lengthy efforts. Hoya LifeStyle 4 is equipped with 3D Binocular Vision in addition to the already included superior technologies of the previous generation with Binocular Harmonization Technology and Binocular Eye Model. Developed for easier switching between far and near vision distances, 3D Binocular Vision enables easier adaptation and therefore greater patient satisfaction.

February 2023