Liu Jo Celebrates Spring With 2 New Styles

Liu Jo, the Italian fashion brand founded in Modena in 1995 by brothers Marco and Vannis Marchi, has unveiled a collection of sunglasses for the Spring/Summer 2023 season that combines contemporary design and femininity and represents the sophisticated, elegant and confident character of women. The Italian brand presents two models in premium acetate construction with unique details on the temples, such as the oval Liu Jo monogram logo, referring to the new Liu Jo bags. The cat-eye shaped sunglasses in the collection are complemented by uniform or gradient lenses. Crafted in premium acetate with a modern glossy finish, they pay homage to the bags in the Italian brand’s new collection. Available in black, turtle pattern and a combination of turtle pattern in nude & khaki and grey & orange The other pair of sunglasses is rectangular but boldly shaped and made of premium acetate with uniform and gradient lenses. Like the first model, these sunglasses feature the Liu Jo monogram on the temples and are available in the iconic turtle pattern as well as black, oil turtle and purple turtle colors. You can find Liu Jo’s new models in exclusive optical stores, Liu Jo boutiques and on the brand’s website.

March 2023

Ovvo’s 4 New Styles Are On Sale

Ovvo Optics launches four new models to its highly acclaimed Surgical Steel & Titanium collection. Ovvo enters 2023 with four new models in its award-winning Surgical Steel & Titanium collection. Offering two frames for men and two frames for women, Ovvo presents the new styles in a total of sixteen color and design combinations. The new semi-rimless and full-frame styles for men are bold in their masculine stance, while the refined pastel shades of salmon, mint, turquoise, powder blue and lavender in the women’s styles are in tune with trends. These four new models ideally balance technical, high-performance construction and materials with fashionable character and design. Each frame is laser-cut from ultra-durable, ultra-light surgical steel and titanium composite and hand-assembled in Ovvo Optics’ state-of-the-art facilities for the utmost precision and craftsmanship. Ovvo has also utilized its patented screwless hinges for added lightness, flexibility and style.

March 2023

Kering Meets Art

Kering Eyewear has added a new artistic production to its two-year collaboration project “Kering Eyewear Through Their Eyes”, launched in June 2022 as a creative platform for international talent. Following the first edition with Rome-based artist Camilla Falsini, the project continues with the contribution of Greg Guillemin, mostly known for his signature works that blend pop culture elements and everyday life. In his Paris studio, Grégoire Guillemin plays with references ranging from Marvel to Roy Lichtenstein, comic books to Japanese culture, and stands out for his sense of composition and framing, as well as the graphic and aesthetic quality of his work. The French artist, whose illustrations and paintings have been exhibited in influential galleries around the world, drew inspiration from his acclaimed series The Secret Life of Heroes to design the composition featuring a group of fantastical characters who embody the vision and values of Kering Eyewear. The bright colors and illustrations of comic book heroes highlight the dynamic transformation and evolution of Kering Eyewear. “Through this project, we are going one step further by approaching the art world to experimentally and metaphorically communicate the company’s aesthetic codes and product collections,” said Roberto Vedovotto, President and Ceo of Kering Eyewear.

March 2023

Louis Vuitton Adds New Pop Colors

Louis Vuitton, the French fashion house with a long-standing heritage, updates its “Lv 4Motion” collection of high-tech and sophisticatedly detailed sunglasses with brand new pop colors. The renowned fashion house Louis Vuitton unveiled the updated Lv 4Motion collection with its updated colors at the Spring/Summer 2023 “Rainbow Playground” menswear fashion show, where they won great acclaim for their indispensable and assertive styles. Lv 4Motion sunglasses, which attract attention with their colorful, highly creative designs and the use of lightweight materials, are presented as an ideal alternative for users with a sporty lifestyle. The sunglasses with rubber and nylon blend frames promise comfort and convenience with their telescopic temples and adjustable temple tips. Available in vibrant and dynamic pop colors such as bright orange, purple or black/green, the models feature wide-angle lenses that can be rotated and adjusted for optimum angle. The stylish metal details of the Louis Vuitton monogram motif accentuate the hinges and temples tips, adding extra shine to the models.

March 2023

Bausch & Lomb Acquired Acufocus

Bausch & Lomb and ophthalmic medical device company AcuFocus announced that a subsidiary of Bausch & Lomb has acquired AcuFocus pursuant to a merger transaction with AcuFocus’ parent company. AcuFocus has brought innovative small-diaphragm intraocular technology to the industry to address a variety of unmet needs in eye care, including the IC-8® Apthera™ intraocular lens, the first and only small-aperture, non-toric extended depth of focus lens approved by the U.S. Food and Drug Administration in July 2022 for certain cataract patients with corneal astigmatism up to 1.5 diopters who also wish to address presbyopia. Joseph C. Papa, Ceo of Bausch & Lomb, said, “Cataract is the leading cause of global blindness, accounting for approximately forty-five percent of the more than 33 million global cases of blindness in adults aged 50 and older. We believe the IC-8® Apthera™ intraocular lens will strengthen our surgical portfolio.” Al Waterhouse, President and Ceo of AcuFocus, said, “Bausch & Lomb is a legendary brand in eye care. With Bausch & Lomb’s recognized commercial expertise, we believe Bausch & Lomb is ideally positioned to educate physicians about the IC-8® Apthera™ intraocular lens and give more cataract patients access to this new intraocular lens.”

March 2023

Enni Marco Celebrates 25th Anniversary

Enni Marco, the eyewear brand headquartered in Veneto, the heart of eyewear production in Italy, celebrated its twenty-fifth anniversary with a special collection of limited edition and dazzling models at the Mido Optical Fair held between February 4 – 6, 2023. The Italian brand’s eye-catching twenty-fifth anniversary collection, which does not compromise on style, quality and functionality, includes a total of eighteen sophisticated and stunning models, eleven for women and seven for men. Enni Marco has carefully included decorative elements that transform each frame into a work of art in this special limited edition collection. The brand’s attention to detail for the collection is evident in every design. The Roman XXV stylized design, which stands out in Enni Marco’s new anniversary collection, is inspired by gala spotlights. You can find the Italian brand’s twenty-fifth anniversary special collection on the brand’s website.

March 2023

Lindberg is Ready For The New Season

Denmark-based eyewear brand Lindberg unveils its new collection for the Spring/Summer 2023 season. For the new season, Lindberg presents ultra-light titanium models with delicate acetate inlays. The screwless hinge represents the Danish brand’s innovative and highly specialized technical approach. The combination of acetate and titanium is particularly evident in the new 9857, 9860 and 9763 models. Lindberg’s modular system with an exclusive and personal touch allows wearers to customize the eyewear according to their own preferences and ideas. Thanks to the brand’s award-winning modular system, all frames in the new collection can be transformed into a variety of color combinations, from masculine to feminine, and from colorful to monochromatic with a choice of colors. The delicate play on layers in the brand’s new Spring/Summer collection is achieved with the 9763 model. The razor-thin titanium front embellished with the extra dimension of acetate creates a striking look for this impressive model. With the new 9857 Lindberg also draws more attention to the brow area. Thin strips of acetate carefully placed over the brow bone give the model a bold yet elevated look.

March 2023

Modo’s Summer Series is On Sale

Modo’s new 2023 Spring/Summer collection takes Modo fans back to 1990, when the brand was founded in New York. Inspired by the brand’s journey from its beginnings in a loft in the heart of Soho to its artisanal work in the industrial city of Brooklyn, the 2023 Spring/Summer collection pays homage to Modo’s own roots. In the brand’s new collection, model 7056 stands out with its lightness, high functional quality and subtle style details, while the butterfly-shaped model 4114, one of the lightest frames in the collection, promises optimum functionality and ease of movement with its titanium temples and hidden screwless hinges. Model 4563, which stands out with its acetate and titanium layered front, offers lightness with its titanium temples, while model 7064, which has screwless add-on hinges, will be indispensable for eyewear lovers with its bold look despite its thick lines.

March 2023

Shimano Offers Clear Vision and Comfort

Japanese brand Shimano has redesigned two of its performance eyewear models using Ridescape lens technology. Shimano’s proprietary Ridescape lens technology offers six lens options tuned for different riding conditions and terrain types. From extremely sunny days on the road, to riding in the mixed shadows of a forest trail or following the dimming light of an evening ride, Ridescape delivers just the right amount of light to improve visibility. Details that are normally faint, dull or flat become clearer, crisper and more distinct. The Japanese brand is introducing the second generation of S-Phyre goggles with an all-new magnetic lens system for quick and easy lens replacement, and Aerolite goggles with Ridescape technology, offering strong visual performance at a modest price for everyday riders. The second generation S-Phyre stands out with its aerodynamic and foldable flat top rim.

March 2023

The Second Project From Neubau and Odeeh

Neubau Eyewear and the German fashion label Odeeh are launching their second joint sunglasses collection in April 2023. Focusing on sustainable concepts, the two brands are also presenting a unique accessory creation made from the sunglasses’ plant-based material scraps. Drawing equally from the worlds of art, fashion and design, the eyewear creations embody the freedom of summer and the search for deeper connections that defy traditional conventions and social norms. In a subtle reference to the euphorically bold zeitgeist of the 1960s and 70s, the collection of two sunglasses combine modern craftsmanship, innovative materials, and timeless designs. In a consistent continuation of their sustainability philosophy, a series of unique geometric accessories were created made from the sustainable acetate scraps left over during the production process.The collaboration with Odeeh resulted in two pairs of sunglasses, each in four different color concepts. Geometric shapes and organic materials form the foundation of the sustainable designs, which prove to be timeless yet striking in their creative diversity. The two models “Phaedra” and Alexis” combine plant-based acetate and highly durable beta titanium emphasizing their strong connection to nature.

March 2023