Oakley announced a multi-year agreement to become the Official Eyewear Partner of USA Football and the US National Teams. Oakley’s partnership with USA Football adds to a list of sports partnerships that includes the NFL and some of its elite athletes. Oakley is also a partner of the USOPC and will outfit the U.S. National Team with sports performance eyewear for all international competitions, including the Olympic Games, according to the announcement. With this new partnership, Oakley said it will provide sports performance eyewear to USA Football’s Men’s, Women’s and Youth National Teams.

September 2024

Nike has released two new performance sunglasses, which are the Nike Athena and Nike Zeus, intended to be worn before and after competition as a form of psychological armour. John Hoke, Nike’s Chief Innovation Officer said: “While we were initially focused on designing something for competition, the insight we heard from our athletes is the need for a mental edge or advantage, before and after competing. Their ability to get totally into the zone, to be completely focused and undistracted, is so, so critical for these athletes”.

September 2024

Movitra have announced that they will show 11 new models at Silmo Paris 2024 including the new Apex Titanium collection. Movitra’s new Apex Titanium collection is a cutting-edge eyewear range featuring products made exclusively in titanium. The collection is characterized by a completely new and innovative product architecture conceived to offer an exceptionally comfortable fit, while a series of unique features have been developed for the ultimate performance. Each frame also features some notable aesthetic details such as a two-piece titanium bridge with dual polished/brushed finish.

September 2024

Mondottica has announced that Ben Whitaker is returning to the Group in the role of group managing director. Whitaker first joined Mondottica Group in January 2018 as EU commercial director, focusing on commercial strategy and delivery in key European Union markets. He was also responsible for a number of key EU chains. In 2022, he departed the Group to join Nexus Brands Group as EU managing director for its Tattoo division. Now, he returns to Mondottica Group has the group managing director.

September 2024

Modo has announced the acquisition of Icu Eyewear, a designer of over-the-counter, non-prescription reading glasses, sunglasses, blue light blocking eyewear, sun readers and outdoor specialty sunglasses, effective immediately. With this strategic purchase, Modo aims at expanding the company’s reach in reading glasses and sunwear and increasing its offerings to meet the growing demands of customers seeking readers. Modo Eyewear launched ONE:1, a sustainable carbon-negative readers brand, for the independent channel in 2023, and adding Icu Eyewear to this offering will allow for broader solutions.

September 2024

The leading Italian brand Miu Miu unveils a revolutionary sunglasses and eyewear collection for 2024 Fall/Winter blending boldness and elegance with a surprising twist. The brand that has conquered the pinnacle of the fashion world, promises with the launch of its new eyewear collection for the new season. This isn’t just another accessory line-it’s a fashion statement set to change everything you thought about eyewear. The new sunglasses and eyewear collection is a testament to the brand’s talent for blending boldness and sophistication in a way that turns heads on the street.

September 2024

Metropolitan Eyewear, known for its collection aimed at urban trendsetters, unveils eight new eyewear designs that epitomize sheer style and clear lines. 8117 is a ladies’ style crafted from solid titanium in a bold, spacious hexagonal design and is available in a vibrant range of colors. Featuring titanium arms and refined temple tips, these glasses introduce new stylistic elements. The superior OBE spring hinge provides exceptional comfort. The design of 8320 is the perfect match of extravagance with minimalist urban flair and is enhanced by top-tier Comotec hinges for unmatched comfort.

September 2024

The board of directors of Marcolin have announced the approval of the company’s financial results as of June 30, 2024. For the first six months of 2024, the company reported revenues of €297.6 million, down 3.6 percent compared with the same period in the previous year. On a like-for-like basis (excluding the positive impact of new brands in 2024 and the impact of discontinued brands), net sales increased by 0.6 percent at current exchange rates. The impact on net sales was positive at 17.7 percent.

September 2024

L’Amy America has added three new styles to its Ben Sherman Made Green ophthalmic collection. These 2024 Fall/Winter styles are crafted in sustainable materials including biodegradable acetate and recyclable stainless steel. The three new optical models are Cornhill, Main and South. These styles offer rectangular and geometric silhouettes with on-trend details including sculptural bevels, cut down millwork and paddle-shaped temples featuring the signature Ben Sherman logo and Mod icon. Colorways include traditional black, brown and gunmetal.

September 2024

Lafont is presenting the Fall/Winter 2024 collection from its children’s eyewear line, Lafont Pour Les Enfants. Designed for children 4 to 12 years old, this collection increases its use of bio-based and renewable materials. In addition, each frame is BPA and phthalate-free. New styles named as Panda, Petronille, Pomme and Pedro. Bright, creative and cheerful, the newest collection from Lafont Pour Les Enfants offers a safe and sustainable option for stylish kids.

September 2024