Uncompromising Comfort by Minima

Minima’s new Hybrid-5 model dazzles with its technical features and unmatched comfort. Timeless and stylish, extra light thanks to its aluminum body and ultra-thin beta titanium handles, the Hybrid-5 model promises comfort. The model, which has many different forms and colors, manages to appeal to every face shape and style with this diversity. Thanks to their grilamid hinges, precision machined aluminum bodies and perfectly integrated beta titanium handles, the Hybrid-5 models offer you exceptional comfort and uncompromising convenience.

September 2024

The Beauty of Fascinating Details

Markus T has breathed new life into facet frames. Markus T’s New Ease Pro collection will be a part of your personality, an expression of your individual style. The materials used in the brand’s facet frames are so minimalist that each model is a comfortable work of art in its own right. High-quality titanium in combination with optional, subtle color contours or colored translucent inserts give Ease Pro a unique look. Ease Pro will be your mesmerizing new generation of eyewear, stripped of unnecessary repetitive details and completely focused on you.

September 2024

Linda Farrow Inspired by Brutalist Architecture

Continuing to push the boundaries with its collaborations with the world’s most innovative and bold designers, Linda Farrow welcomes the new season with the Neo Brutalism collection. Embracing the strong and functional form language of Brutalist architecture, this collection draws attention with its geometric sharpness and bold lines. Creating an architectural revolution, the new collection is designed like a work of art, not just a pair of glasses. The new collection offers an extraordinary and remarkable elegance. The harsh and cold forms inherent in the Brutalist aesthetic are softened by the glow of neon colors and the elegant layering of details. This unique combination gives the collection an air of both strength and sophistication. The bold accents of neon colors and the subtle touches of details give the collection a subversive elegance. The new collection pushes the boundaries of modern design while offering an eye-catching aesthetic. Not just an accessory, but a style manifesto, the new collection sheds light on the future of fashion and demonstrates an innovative approach in every detail.

September 2024

Vycoz Delights Children

Vycoz’s new children’s collection stands out with Gentle Kids and Max Kids models. Gentle Kids frames have a variety of color options to encourage children to wear glasses. German steel and Japanese titanium materials are used to produce frame models that are most suitable for children’s facial anatomy. Silicone temples and nose plates protect the sensitive skin of children. Max Kids’ carefully designed frame provides a wide field of vision for young users as well as an ergonomic feel. Vycoz’s specially developed screwless hinges also offer the highest level of comfort and safety.

September 2024

Mood Collection Dazzles

Arma Lens’ Mood collection with a 3-month lifespan changes both your eye color and your mood with 14 different natural colors. Mood collection offers blue contact lenses in 5 different shades: Star Blue, Pixar Blue, Star Lapis, Pixar Lugano, Pixar Seafoam. The Star series makes the eye look a little larger and more prominent with its moiré design, while the Pixar series shows the eye in its natural size with its moiré-free design. Mood colored contact lenses are produced in myopic numbers from Dia 14.2 mm BC value 8.6 -0.50 to -6.00.

September 2024

New Colors Added to Ultra Max

Arma Lens, the leading brand in the annual colored contact lens market, promises jewel sparkles in the eyes with 3 new colors added to the Ultra Max collection. Ultra Max Brillant is available in light diamond gray, Ultra Max Diamond in light ice blue and Ultra Max Pearl in light pearl gray. With 14.5 Dia and 8.6 BC, the Arma Ultra Max collection is highly appreciated for its incredibly natural colors. The Arma Ultra Max collection, which reaches a total of 11 colors with these 3 newly added colors, is produced with numbers from -0.50 to -6.00.

September 2024

Arıkan Group Updates Your Style

Lee Cooper, one of the brands offered to the market with the assurance of Arıkan Group, brings a perspective compatible with the dynamism and rhythm of city life with its simple and modern designed products in the new season. Lee Cooper invites you to take the pulse of cities around the world while adding style to your urban spirit. Slazenger, offered through Arıkan Group, offers a combination of elegance and performance not only in sports but also in your daily life with its products in the new season with its centuries-old heritage.

September 2024

Timeless Elegance

The cyclical nature of fashion keeps the passion for rediscovering the distinctive style of each era alive. Born with this in mind, Original Vintage Sunglasses blends iconic frame designs from the 60s, 70s and 80s with modern innovation. Each collection embraces both the elegance of the past and the dynamism of the present. The brand combines Italian handmade quality with a modern design approach, making each pair a unique work of art. Each piece reflects the passion of the Neapolitan people and the craftsmanship of Cadore artisans, combining the nostalgia of the past with the comfort of modern life.

September 2024

Thélios Launches Renovation Project

A few months after Thélios acquired the former Safilo factory in Longarone, the company has confirmed in a statement that it has almost completed a project for the absorption of approximately 250 workers to join its team, ahead of the deadlines set out in the industrial plan. Thélios has also reiterated that it has committed to the region with the announcement of its investment plan for the renovation of the metal processing complex for the production of frames for the Maisons of the LVMH Group.

September 2024

Financial Results from Safilo

Safilo Group has announced second quarter and first half financial results, demonstrating improvement in H1 gross margins as well as North American eyewear performance, but with net sales down in both Q2 and H1. The first half of 2024 closed with net sales of €532.0 million, down 2.4 percent at constant exchange rates and 3.3 percent at current exchange rates compared with €550.1 million recorded in H1 2023, the company noted. In Q2 2024, Safilo’s net sales amounted to €254.8 million, down 3.1 percent both at constant and current exchange rates compared with €263.0 million recorded in Q2 2023.

September 2024