Dutz Eyewear, which has been offered to the Turkish market with the assurance of Optomod Optik for the last two years, presented its first exclusive acetate collection last month. The brand’s new collection, prepared using this tailormade acetate, has already started to attract attention with its vibrant color and material preferences. The custom color palette in the collection highlights Dutz Eyewear’s expertise in working with bright acetates and vibrant solid acetate materials, creating unique combinations that add originality and expression to each individual’s face. Be sure to check out this exclusive collection.

September 2024

Entering new areas in the sector has always been exciting and enjoyable for Optik Dünyası. Optik Dünyası is proud to offer new products in the field of lens with the strength and support of its business partners. The company, which carries La Bella, Iconic, El Amore brands in colored contact lens to the top in both domestic and international markets, aims to strengthen its upper segment position. Optik Dünyası sells its Parker optical lenses in two groups as anti-reflective and blue light protective. In addition to their basic features, blue light protective lenses have super hydrophobic, easy-to-clean and hard-to-contaminate properties and contribute to the longevity of the lenses. It offers high protection against eye diseases by blocking UV rays 100%. The complaint of yellow vision in standard blue light protected lenses is almost zero in Parker Blue Guard. Optik Dünyası, which aims to deliver high quality products to all its dealers at affordable prices with its introductory launch package prices, wants to keep its excitement alive in brand new areas.

September 2024

Woodys eyewear has added 10 new models to Eclectic, the highly acclaimed men’s optical eyewear collection. Special acetates made of cotton and vegetable materials are baked for 2 weeks in a specific temperature and low humidity environment with a method special to Woodys. In this way, acetates of carefully combined colors, which have become lighter and more durable, create unique glasses with the brand’s design philosophy. With 10 new models that men’s optical wearers can reflect their own characters, it is aimed to go beyond the ordinary and carry elegance on their faces.

September 2024

Believing in the success of expertly engineered products, Randolph celebrates the extraordinary life of Aviatrix icon, fashion designer and women’s rights activist Amelia Earhart with a new limited edition collection. Celebrating Amelia’s life and legacy, the collection features a 23-carat white gold finish. The limited edition collection is equipped with the new Sunset Rose lenses with the unique SkyForce™ polarized lens. The new limited edition collection is presented with a silk twill scarf to honor Amelia’s constant use of scarves that reflected her luxurious style.

September 2024

Marchon Eyewear and Zeiss collaboration was crowned with one of the world’s most prestigious design awards this year. This year, the Red Dot Best of the Best award went to VisionClip, a Zeiss frame produced by Marchon Eyewear with a game-changing design. A model of the Zeiss Fall/Winter 2024 eyewear collection, VisionClip is a reflection of the brand’s dynamism towards new and improved vision experiences. VisionClip is a full-rim titanium frame designed in timeless aviator style, featuring a double-bridge construction complemented by ultra-thin, high-tech beta titanium temples crafted with laser-cut engineering processes. Combining timeless design and revolutionary technology, the frame features Zeiss LightPro Technology® sun lenses with excellent contrast and depth perception, and an easily removable magnetic clip-on insert made of Ultem® resin for easy reading of digital screens, a very important element today. The innovative Ultem® resin clip provides flexibility and elasticity as well as resistance to deformation, impact and high temperatures.

September 2024

Founded in Milan in 2014 by two talented Italian engineers, Movitra has maintained a delicate balance between aesthetics and functionality when it comes to eyewear design since its inception. From its humble beginnings as a visionary start-up to becoming a globally recognized brand in luxury eyewear, each chapter is testament to an unwavering commitment to quality, creativity and customer satisfaction. Movitra was born from an idea and an intuition that responded to the need to protect the most delicate part of a quality pair of glasses: the lenses. The folding feature, developed to prevent scratches on the lenses, blended with Italian spirit, design and high quality, offering a combination of art and technology that has made a difference in the luxury eyewear group and attracted attention. The lenses of all Movitra models belong to Carl Zeiss. The horn glasses are made of Mazzucchelli acetate, the other glasses are made of compressed steel and titanium. The rotating mechanism is patented in the world and has no similar counterpart.

September 2024

For the children who are the guarantee of our future, Hoya is calling on all parents to fight against myopia in children by introducing Miyosmart, the smart way to fight myopia, to the Turkish market. The Miyosmart lens, which slows the rate of myopia progression in children by 60%, is based on the revolutionary Defocus Incorporated Multiple Segments (D.I.M.S.). This technology was developed in 2014 in collaboration with the Hong Kong Polytechnic University. Miyosmart with D.I.M.S. technology corrects visual impairment over its entire surface to slow the rate of myopia progression.

September 2024

Mooshu adds a touch of nostalgia to its dynamic lines and emphasizes more on glasses with large eccentricity in its new season. Known for its minimal designs, the brand is getting ready to introduce its brand new collection, whose spirit is in nostalgia but the look is in today’s fashion, and in which it strongly believes in its marginality. More rustic lines, large-articulated bone frames, metal stems combined with the brand’s original designs are getting ready to meet its customers at the Silmo Paris Optical Fair in September.

September 2024

Regina, which is offered with the assurance of Efor Optik and contributes to strengthening women’s styles with both optical and sunglasses, continues to set trends by closely following fashion with its wide range of models. Regina glasses, which are available in optical stores across Turkey with a wide range of products, are manufactured using high quality frame materials. In this way, it offers comfort and durability even in long-term use. Regina is taking firm steps towards becoming the most preferred and reliable women’s eyewear brand.

September 2024

With the assurance of Efor Optik, the Qzen brand, which meets the Turkish optical market, continues to receive full marks from users who care about eye health and style thanks to its collections that combine aesthetics and functionality in perfect harmony. The products offered under the Qzen brand include various categories such as frames, children’s eyeglass frames, reading glasses and sunglasses. Each product is meticulously manufactured with first-class materials and aims to provide users with reliable and long-lasting solutions.

September 2024