Zeno Group, one of the experienced and leading names in the eyewear industry, is making an eye-catching debut with its energetic advertising campaign for the Reacher brand. Reacher brand, which has previously come to the forefront with its optical models, is preparing to attract attention with its new commercial movie to be released in the coming days to promote its innovative and modern design sunglasses. Reacher’s commercial movie, which will attract everyone’s attention with its new creation, features Mustafa Sandal, a name as assertive as the eyewear models. The brand is ambitious enough to say “you will not choose glasses according to your clothes, you will choose clothes according to your glasses!” with its new creation. The communication that will start with the energy of Mustafa Sandal will attract a lot of attention and Reacher glasses will be the “star piece” of the most innovative combinations. Reacher glasses are designed to appeal to different tastes with original models designed with very different materials from metal to acetate, from linor to facet. The new reacher models have undergone detailed tests on facial anatomy and are ergonomically produced to fit the face perfectly. Reacher sunglasses, each produced with fine craftsmanship, set out with the aim of combining elegance with comfort.

October 2024

Root&Steel, a new generation Turkish brand, is launching a new era in the optical industry with its eyeglass frames made of handmade wood and ram horn. Each frame is shaped by the careful processing of natural materials, while offering both environmentally friendly and unique designs with sustainable production processes, allowing users to connect with nature. Inspired by nature, these unique designs both prioritize aesthetics in eyewear and remain true to the principles of sustainability. Root&Steel combines naturalness and elegance with modern designs while keeping the deep-rooted tradition of Turkish handicrafts alive. As each pair of eyeglasses is shaped with the fine craftsmanship of the masters, the tradition of handicrafts from the past meets modern lines. The meticulous processing of wood and ram horn materials gives each frame a timeless elegance. The ergonomic structure of the glasses provides a comfortable experience even during prolonged wear, making them an indispensable accessory in the daily life of the wearer. With its handmade eyewear, Root&Steel keeps cultural heritage alive and brings a unique, natural and sustainable perspective to the optical industry.

October 2024

Vasuma Eyewear and Wingårdh & Wingårdh present a seamless fusion of bold design and architectural elegance. These three limited edition designs capture the essence of Gert Wingårdh’s iconic style, where clean lines intersect with flowing curves. Available in two colorways – black and ash – the new Vasuma Eyewear and Wingårdh & Wingårdh collaboration collection offers aesthetic beauty, comfort and functionality in timeless designs. Each eyewear model in the new collaboration collection attracts attention with its polished accents and matte front that emphasize tactile sophistication. All frames in the collection are produced with precision from sustainable materials, prioritizing environmental awareness. The Vasuma Eyewear and Wingårdh & Wingårdh collection provides a thoughtful balance between form and function. Both craftsmanship and design distinction are evident in the limited edition frames in the collection. The Vasuma Eyewear and Wingårdh & Wingårdh collaboration collection is presented with the assurance of Pb Eyewear as an ideal option for acetate lovers.

October 2024

Optik Dünyası continues to expand the range of colored contact lenses offered under the La Bella brand. The innovative company recently added four new color options, Aura, Sephora, Dream and Charme, to the La Bella Premium line, offering consumers a wide range of personal expression. The new colors, which emphasize elements such as natural appearance, simplicity, sophistication and originality, aim to appeal to the mood and personal style of the users. Launched with the motto ‘Every Moment Has a Color’, the new series aims to enable users to find a color option that suits their current mood. The brand’s development is not limited to aesthetics. La Bella is launching La bella Soft Clear 3-month clear contact lenses with the aim of offering quality products at accessible prices. La Bella Soft One Day daily contact lenses have been added to the monthly transparent contact lens group, which is highly appreciated with its extra thin structure MPC technology. La Bella continues to strengthen its position in the sector with quality and affordable contact lens options.

October 2024

Versace presents Biggie, the Fall/Winter 2024 sunglasses collection. Versace has created an innovative and unorthodox campaign for the Biggie collection that expresses that life is more beautiful. Versace brings its iconic Medusa Biggie sunglasses to fashion lovers with a new campaign. For more than three decades, Biggie has been one of the most distinctive sunglass shapes in global luxury fashion, and as an iconic Versace design, it has always attracted the independent spirit with its signature style and luxury fashion-forward design. The most famous name to have been influenced by this appeal was the world-famous rapper Notorious B.I.G. (Biggie Smalls), who has become a style icon in rap, music, entertainment and culture. For the new season, Versace has added new designs and colors to its Medusa Biggie sunglasses collection. In the collection, the iconic Biggie model is revisited with the model coded VE4361, transformed into a pair of glasses with bold and trendy narrow lenses and wide stems that offer a flawless and confident look. The frame’s flamboyant profile breaks down the barriers between the high-performing rap idol’s striking style and the brand’s legendary glamor. The large gold metal Medusa medallion, straight from the archives, completes the must-have style. The model is available in a black frame with dark gray lenses and a transparent gray frame with gray mirror lenses. Geometric unisex design VE4479U combines Versace glamor with an effortless look. Versatile yet bold in style, these glasses feature an injection-molded front frame and stems enriched with flashy Biggie details and a Metal Medusa embellishment that brings back the glamour of the 90s. The model is available in a choice of timeless and modern colors: black or white with dark gray lenses. The cat’s-eye-shaped VE4480U with Metal Medusa detailing harks back to the original style of the 1990s. The model’s slim injection-molded bezel and thin lenses add to its splendor. In a nod to the spirit of the original Biggie, this model is available in black and Havana with dark gray lenses.

October 2024

Superstep’s innovative Clip-On eyewear and Titanium Clip-On series are designed for those looking for both functionality and elegance in their everyday eyewear. Lightweight and durable, available in dozens of colors and high-quality materials, these frames provide comfort for extended wear and all-day comfort. The Clip-On feature allows you to effortlessly switch from clear lenses for indoor use to polarized lenses for outdoor use that protect against harmful UV rays and glare, offering improved clarity and reduced eye strain. The magnetic clip system is safe and easy to use, providing a seamless conversion in a single step. With modern and stylish designs, the Clip-On range is the perfect complement to both casual and professional looks. Superstep glasses are not only a fashion statement, but also an ideal solution for those with busy lifestyles. They allow you to be prepared for any occasion, while looking stylish and feeling comfortable at the same time. Whether you’re driving, reading or enjoying outdoor activities, Superstep’s Clip-On collection perfectly combines versatility, protection and elegant style.

October 2024

London & London, one of the prestigious brands of Koza Optik, combines elegance, quality and comfort in eyewear design. Each eyewear model in London & London collections is carefully designed with the brand’s latest production technologies and first-class materials. The result is a design that best reflects the style of the eyewear wearer. London & London recognizes eyewear as a reflection of personality and style, not just a means of seeing. Offering a wide range of options from bold and modern aesthetics to timeless classic models, the brand aims to offer eyewear designs suitable for every individual. London & London eyewear provides clear vision and strongly reveals the wearer’s identity. Koza Optik London & London eyewear collections meet all the needs of eyewear lovers, promising aesthetic beauty, durability and comfort.

October 2024

Mooshu, the remarkable brand of Gülce Optik, continues to make a difference in the eyewear industry with its original designs and innovative R&D studies. Produced with patented hinge systems and special titanium coatings, Mooshu glasses combine durability and comfort. Mooshu offers both a modern and functional experience thanks to these advanced technologies used in its frames. In addition, these designs not only give eyewear lovers an aesthetic appearance, but also promise long-term durability. The brand, which attracts great attention both at home and abroad, draws attention with its original lines and quality production processes. Production processes that combine high technology and craftsmanship place Mooshu’s products among the most innovative and prestigious options in the sector. Mooshu continues to be the pride of domestic production in the eyewear industry by offering aesthetic and functional frames that respond to the needs of every customer. By continuously improving its high quality standards with R&D studies, it exhibits an innovative approach that inspires the sector.

October 2024

Qzen, one of the brands of Efor Optik, is known as a brand that draws attention with its lightweight, durable and ergonomic designs in the world of glasses. Produced with TR90 raw materials, Qzen eyeglass frames provide long-term comfort to their users thanks to their flexible structure. Adopting high quality standards in its products, Qzen offers designs that both protect eye health and offer a stylish look. Qzen’s signature eyeglasses promise all-day comfort and convenience to eyeglass wearers with their ergonomic designs. Thanks to Efor Optik’s wide dealer network, users can easily access their glasses and experience the comfort offered by Qzen. These glasses, which attract attention with their lightweight and durable structures, offer a rich range of products that appeal to all ages and styles. With the importance it attaches to customer satisfaction, Qzen continues to strengthen its position in the sector.

October 2024

Gents of London, which is a part of Efor Optik, is known as one of the brands that stand out with its different and original designs in the eyewear industry. The models in the eyewear collections of Gents of London brand, which have a wide range of color options that can be used in all seasons, draw attention as the strongest complement of the combinations. Gents of London offers elegance and functionality together with the importance it attaches to aesthetic details in both optical and sunglasses. The meticulous attention to detail in the design process of its eyewear puts the brand one step ahead in the fashion world. In addition to its aesthetic stance, Gents of London eyewear collections are produced in accordance with health and hygiene quality standards and are therefore preferred by users with confidence. Gents of London’s wide range of products makes it easy to find a pair of glasses for every style.

October 2024