MYKITA

Pure, Light&Chic

With its new campaign, Mykita captures the essence of lightness, modern structures, balanced silhouettes and refined color compositions that define eyewear designs.

Founded in Berlin, Germany in 2003, Mykita is known for its innovative and independent eyewear design. Mykita combines its independent spirit with its unique design language to offer eyewear collections that appeal to consumers of all ages. Behind Mykita’s success in eyewear design are production processes that combine advanced technology with handcraftsmanship. In particular, Mykita’s first collection, Mykita No1, attracted attention with its flexible and lightweight frames made of stainless steel without the need for screw connections. This collection was one of the first strong indicators of the brand’s engineering know-how and design talent. Mykita has also developed Mylon, a material known not only for its steel but also for its lightness and durability. Mylon is an extremely light, flexible and durable material produced using laser sintering technology. Thanks to this innovative material, Mykita has been able to produce a wide range of modern and functional eyewear, from sports eyewear to fashion-oriented collections.

Design and Production Approach

Mykita’s collections offer products that combine functional minimalism with the needs of the fashion world. In this context, both the brand’s optical and sunglasses collections are characterized by clean lines and lightweight construction. Mykita’s sunglasses not only offer elegance, but also take care of the wearer’s eye health with superior UV protection and high quality lenses. In particular, polarized lens technology protects against reflections and provides clear vision. In addition, Mykita occasionally collaborates with world-renowned fashion designers and brands to produce exclusive collections. The collaboration with Maison Margiela has attracted great attention in the fashion world with its unusual forms and experimental designs. Again in the Fall/Winter 2024 period, the models, which are the product of the collaboration with another Berlin-based brand 032c, have also received great acclaim. Combining technology and design, Mykita also stands out as an environmentally conscious brand. Recyclable and sustainable materials used in the production of eyewear are among the priorities of the brand. The production facilities in Berlin are equipped with modern energy-saving techniques and operate with minimal impact on the environment. Mykita crowned its commitment to sustainability and responsible production processes with the first Responsible Company award in 2023 at the Silmo d’Or, one of the most prestigious awards in the optical world.

Pure Lightness Dazzles

Mykita presents its newest campaign, Pure Lightness. In the new campaign, unusual perspectives, distinctive compositions and a defined presence of light contribute to a strong mood and a unique atmosphere that expresses the pure yet radical aesthetic of Mykita’s visual identity. In a combination of close-up and distance images, Photographer Artist Ben Beagent captures the essence of the lightness, modern structures, balanced silhouettes and refined color compositions that define the eyewear designs. The Stockholm archipelago, with its sharp, clear light and raw landscape, provides an authentic and natural setting that reinforces the preference for pure, understated elegance and minimalist aesthetics. Mykita has pioneered many patents in eyewear, always emphasizing lightness, comfort and precise fit. The Germany-based brand’s patented design solutions, such as its iconic spiral hinge, serve as styling elements that distinguish its products from the rest, signaling the pure yet radical aesthetic that defines the brand.

Pure and understated, bold and confident designs await users in the new Mykita collection. As the core aesthetic of Mykita Acetate is based on the visible interplay of high-tech functional elements and tactile acetate material, the responsibly designed new collection is made entirely from Acetate Renew and equipped with Mykita’s patented Endura hinge to preserve the exclusive fit and longevity of these reinvented classics of eyewear design. Mykita’s new collection features versatile eyewear designs that allow each individual to find their own expression and still feel unique to the brand.

November 2024

DAVIDOFF EYEWEAR

Natural Elegance

Davidoff Eyewear’s new collection is inspired by Italian craftsmanship and style, offering the perfect elegance for the modern man.

Zino Davidoff was a Swiss entrepreneur known for the luxury lifestyle products he founded in the 1980s. A native of Ukraine, Davidoff traveled the world and was inspired by different cultures and believed that luxury is not only a status symbol, but also a way to enjoy the finer things in life. The joy of life, which he calls “Zest of Life”, is at the heart of the brand’s philosophy. This philosophy distinguishes the Davidoff brand from an ordinary luxury brand, allowing its users to experience quality in every moment of life. In September 2021, a licensing agreement was signed between MPG (Michael Pachleitner Group), based in Graz, Austria, and Zino Davidoff Group, with the two companies aiming to offer sophisticated and high-quality eyewear collections designed for the “Man of the World” under the Davidoff Eyewear label. MPG’s collaboration with Davidoff Eyewear once again demonstrates the brand’s strength in the international optical industry. Signed in 2021, this license agreement is an important step in support of MPG’s vision and growth strategy in the global arena. Already working with a number of premium brands, MPG has further expanded its portfolio with Davidoff Eyewear.

The First Collection Made a Mark

As of April 2023, Davidoff Eyewear launched its first eyewear collection that combines elegance and craftsmanship. After a year and a half of design and production, this exclusive collection has created a sensation in the optical world. MPG’s innovative and customer-oriented approach played a key role in the development of the Davidoff Eyewear collection. The company brought its expertise in modern eyewear design, superior craftsmanship and quality materials to this collection. As a result, Davidoff Eyewear has become not only a fashion statement, but also a symbol of excellent craftsmanship and innovative design. Italy’s rich artisanal heritage is at the forefront of this first Davidoff Eyewear collection. The high-quality materials carefully selected for the collection guarantee not only the elegance of the eyewear, but also its durability and wearing comfort. Every detail has been meticulously designed to offer comfort and elegance for both everyday wear and special occasions.

The design philosophy of the first collection focuses on achieving a perfect harmony of functionality and aesthetics. The iconic design lines combine the brand’s deep-rooted heritage with the expectations of the modern world. Especially the sunglasses evoke the Italian lifestyle “La dolce vita”, symbolizing elegance and a life full of joy. The most striking model in Davidoff Eyewear’s first eyewear collection was “Zino”, named after the brand’s founder Zino Davidoff. This model is at the center of the collection, offering both aesthetics and functionality at the same time. Zino Davidoff’s vision was to combine aesthetics and functionality to offer its wearers not only a stylish accessory, but also an experience that would enhance their quality of life. This eyewear model embodies this philosophy in its design and comfort. The Zino model inspires the rest of the collection, reflecting the brand’s heritage and sense of luxury in all models.

Davidoff’s Newest is Out

MPG presents its new men’s eyewear collection that blends elegance and modernity with its luxury brand Davidoff Eyewear. Designed for men who appreciate the fine details of life and appreciate perfection, this collection shows a strong character with timeless models. This season’s collection pays homage to the lightness, taste and style of the Italian lifestyle. Each frame reflects the elegance of Italian craftsmanship, bringing the spirit of dolce vita to eyewear fashion. Davidoff Eyewear’s new collection takes eyewear lovers to the picturesque coastal town of Trieste, Italy. Among the majestic palaces and charming cafes of the old city full of history, these frames stand out with their natural elegance. Italy’s culture-filled lifestyle and fashion sense inspire every model of Davidoff Eyewear. The breezes of the Adriatic Sea and the warmth of sunny days further emphasize the elegance of the new collection.

Icon Concept: Special Design Clips

Davidoff Eyewear’s new collection combines classic shapes with lightweight materials and refined detailing to create a seductive take on natural elegance. Each frame is the ideal choice for the modern man, with both superior design and long-lasting quality. The brand maintains its unique style, adding a distinctive character to each model. Thanks to the specially designed clips, the optical frames can be transformed into sunglasses in the blink of an eye. For this reason, Icon Concept is one of the most striking elements in the collection.

Source: Acuite

October 2024