Lacoste Presents New Sunglasses

Lacoste presents the new sunglasses selected from the Spring/Summer 2023 advertising campaign. From the tennis court to the streets, the L6004S sunglasses for men perfectly match the typical features of the Active Series collection, which combines sport with fashion. The model’s urban, rectangular shape is paired with square temples. The bold logo of the Active Series establishes the brand identity, which is further accentuated by the matching colored rubber details on the inside of the temple tips. The timeless color palette includes the matte black chosen for the ad campaign, as well as dark grey and matte crystal. Designed for women, the angled rectangular sunglasses L6002S combine performance with fashion-forward style. Part of the Active Series collection and made of injected plastic, this model has a charismatic, sporty-inspired, casual appeal. The temples feature the bold logo of the Aktif series, while the inside of the temple tips feature rubber details in a color matching the logo. Featured in the ad campaign in light gray, the model is also available in transparent gray, matte crystal and classic black.

April 2023

Cutler & Gross Presents The Haçienda

Cutler and Gross launches its new retro luxury sunglass and optical styles for the Spring/Summer 2023 season. The British brand takes inspiration for the new collection from Manchester’s famous nightclub The Haçienda, which was open from 1982 to 1997. The Haçienda was the spiritual home of “acid house” music, at the forefront of music and youth culture in Manchester city center, credited with reinventing and revitalizing the nightclub genre. The Haçienda is the nightclub that changed Britain. Key shapes from the Cutler and Gross extensive design archive are seen through the lens of The Haçienda’s heyday, reinvented with flair and special regard for the music, color and fashion of that time. The collection comprises ten styles, broken down into six opticals and four sunglasses, that possess a distinctly retro and luxurious feel. Oversized silhouettes and thick profiles come together to create an effortless oh so chic look. Each defined by a statement size, color, and/or tinted lenses that would feel as much at home in the 80s as they do now.

April 2023

Excellence with Hi-Vision LongLife

With more than eighty years of experience in optics and vision technologies, Hoya has been awarded the ‘most durable’ and ‘longest lasting’ coating by an independent research company for Hi-Vision LongLife with a 3-year warranty. With Hi-Vision LongLife coating, you can eliminate all disturbing effects on optical lenses, from scratches, dirt and reflections to fingerprints and light reflections. Hoya Hi-Vision LongLife coating, a premium quality multi-layer coating that keeps optical lenses safe, provides excellent performance for many years due to the special combination of layers. This award-winning coating offers durability, scratch resistance, dust and oil repellency, anti-reflective properties, and independent research shows that it is up to thirty percent more scratch resistant and seventy-five percent easier to clean than competitive products.

April 2023

D & G Names New Brand Faces

Italian giant Dolce & Gabbana presents its new Spring/Summer 2023 eyewear campaign created by the most iconic photographers of contemporary fashion, Mert Alas and Marcus Piggott. Kylie Jenner and Michele Morrone are the new faces of Dolce & Gabbana eyewear. The photo shoots, which took place in the swimming pool of a villa in Los Angeles, California, attracted attention with its glamor that is so glamorous that it resembles Hollywood movie sets. Kylie Jenner, a successful entrepreneur and one of the most followed and popular figures among global stars, was chosen as the female face of the campaign. Michele Morrone, the famous Italian actor with 15.6 million followers, also stars in the visuals featuring men’s styles. Dolce & Gabbana’s new sunglasses and optical frames have been developed as the perfect accessory for the wearer to express their style with their sophisticated and elegant looks. The famous luxury brand’s Spring/Summer 2023 eyewear collection is available on its e-commerce site and in selected optical stores.

April 2023

Raen Offers Handmade Quality

Raen Optics presents its new collection for the Spring/Summer 2023 season. Raen’s new handmade eyewear collection blends essential classic style with innovative craftsmanship to offer stylish and unique designs. Raen Optics mentions the collection features handmade sunglasses that reflect exceptional quality and character at affordable prices. Raen’s Sales Director Scott Bowers said, “For this year’s collection, we focused on our craftsmanship and using the best materials in our products. By leveraging our industry expertise, we are able to offer eyewear wearers the latest trend-driven designs at affordable prices. We believe that everyone deserves to look and feel their best and we are committed to making this a reality.” Raen’s Spring/Summer 2023 collection offers frames crafted for exceptional fit, all-day comfort and longevity. The brand’s new collection is available on its website.

April 2023

Carrera is at Coachella Festival!

Carrera Eyewear has announced its official eyewear partnership with the 2023 Coachella Valley Music and Arts Festival, taking place over the two consecutive weekends of April 14 – 16 and April 21 – 23, in Indio, California. As an official Coachella partner, Carrera will have category exclusivity as the only featured eyewear brand on festival grounds. The brand will be present with a partner tent to connect and engage with festival goers while offering an immersive brand experience, including a sunglasses try-on station which will debut the Carrera Woman collection. Carrera’s presence at Coachella will be enriched by the attendance of a crew of top influencers including brand ambassadors featured in the Spring/Summer 2023 eyewear campaign. Francesco Rinaldi Ceroni, President of North America, Safilo Group, said, “Coachella is much more than a music festival—it is a cultural movement. It is two weekends of creativity, inclusivity and diversity conceptualized for those who want to stand out from the crowd, and this perfectly aligns with the essence of the Carrera brand. That’s why we are excited to announce this inaugural partnership and we are looking forward to engaging and exposing the brand to a whole new audience.”

April 2023

Tom Ford Leads the Trends

Considered a style icon in the fashion industry, Tom Ford perfectly reflects its brand Dna in its eyewear collections, expressing luxury, glamor and exclusivity in a clear and natural way. The brand’s great attention to detail and excellent quality are the outstanding features that make Tom Ford’s luxury products unique. Combining cutting-edge technology and innovative materials with its signature iconic style, the new magnesium alloy models 5865 and 5866 are ultra-light and comfortable frames with a clean, timeless design that is set to become a must-have for eyewear lovers. The magnesium alloy models are corrosion-resistant, hypoallergenic and low-maintenance, adding elegance to your look while promising optimum comfort. Tom Ford Eyewear designs, combined with the Made-in Italy label, where luxurious and innovative materials are used, create a magnificent collection that defines this season’s iconic models, just like every season.

April 2023

Seiko Introduces Personalized Lens

Brilliance, which is the ‘progressive lens with the most superior vision’ developed by Seiko Optik to date, has been produced as a solution to presbyopia, an eye problem especially experienced by people over the age of forty. Seiko Brilliance, which prioritizes the effects of today’s digital world on the eye during the design phase, provides unique near, intermediate and far field vision to the user in daily life with its excellent performance. In addition to the user’s parameters; this high-tech lens, which takes into account the history of optical lens use and personal vision preferences, sets new standards in customized solutions by creating a personalized lens design code. This 4-digit lens design code is available in more than three hundred design variants. Instant adaptation, high customization, enhanced aesthetics, easy transition between distances, unparalleled comfort, reduced ripple and shake effects, and an even wider range of vision are among the highlights of Seiko Brilliance’s innovative technology, providing the wearer with maximum comfort.

April 2023

Sharper Vision with Lambda Technology

With the new Lambda Technology, Rodenstock promises sunglass lenses with high precision and optimum contrast power. Most regular sunglasses today reduce light by up to ninety percent. When light is reduced, we experience less detailed vision. Lambda Technology is designed to increase contrast with colors that enhance both depth and detail. Rodenstock’s color contrast index allows us to select the most suitable lens. The colors in Lambda Technology sunglass lenses are finely tuned to optimize contrast. The Rodenstock color contrast index helps to find the sunglass lens color that best suits a person’s needs, using a method that relates to different color perceptions and contrast levels. Contrast is created by reducing the blue light passing through the lens. Due to its short wavelength, most of the scattered light is blue light. Since scattered light carries no visual information, blue light reduces visual acuity. Sunglasses lenses based on Lambda Technology provide sharper vision because they minimize the amount of blue light passing through the lens. In addition, sunglass lenses made with Lambda Technology help to reduce glare in sunny weather by blocking reflected light, thus further improving visual acuity.

April 2023

Face a Face Designed 4 New Models

Face a Face has expanded its collection inspired by the Memphis art movement with four new models. The Memphis movement, which argues that design begins where rational processes end and magical processes begin, has led Face a Face to focus on doing the unprecedented and unthinkable in its new models. Handmade in France and Italy, the glasses open the doors to a sparkling world with their shapes and colors. For this new collection, Face a Face designers continue their exploration of the Italian Memphis art movement through a kinetic prism. Each of the models seems to move to better reveal the richness of their shapes. From the kaleidoscopic effect of Kalëdo dizziness to their visibly articulated frames and moving hinges, the brand’s four new models catch the eye. The nod to the Memphis movement is diffused through a color-blocking palette and expressed in ultra-graphic materials contrasted with solid colors. In this way, the models bring to life their playful appearance, conceived as a visual interaction and dialog.

 

April 2023