Adellens Optik
Breaking a New Ground
“Silmo Istanbul is a meeting point for us with friends. Every year it progresses by putting more and more on top with beautiful crowds. Especially in terms of both exhibitors and visitors, there is a serious increase in local and foreign visitors.”
Hello Mr. Cem, first of all, thank you for opening the doors of your factory to us and for your nice welcome. Adel Lens company made a big investment this year and started to work with the “Automatic Production” system. Could you inform us about this state-of-the-art production line and what it brings to the sector?
First of all, we are very happy and proud to be the first company to bring the fully automated production line to Turkey. The automatic line we saw in a few companies during our travels abroad always impressed us a lot and we believed that our country should definitely have this line. We are proud to have achieved this. After this investment, we were happy to receive a lot of support and congratulatory phone calls from our sector. This innovation will definitely have an impact on the future vision of the sector, because the trend in the world is no longer walking towards automation, it is almost running. All products will of course be made in an automated system. Delivery times will definitely be shorter, and the impact on quality will be at the highest level, completely independent of human beings and tied to the standard. The price increase will not be different from the realities of the sector.
How many brands do you have? What distinguishes your products from your competitors?
As Adel Lens, we have three brands. Among these, our Cortex brand is our main brand and a brand we have been using since our establishment. It includes single focus, bifocal and progressive product groups. Since we have to constantly update ourselves and our investment, we added our Oppo brand to our organization with the new software in 2019. Oppo also includes single focus and progressive. In 2020, we expanded our product range with the latest software we received. Our latest addition to our Adel Lens family is our Cyber Eye Progressive product. We strive to continuously improve ourselves and bring innovations that will add value to our production and products.
Do you produce lens in all indexes here?
I can easily say that our product range is extremely wide. We produce all indices 1.5-1.56-1.57-1.61-1.61-1.67-1.74 under three different brands of single focus-bifocal (S2-Eline-Aphak Bifocal) – progressive lenses in our production facilities in Istanbul. Twenty-five to thirty percent of our production is exported. From our own sales office in Bulgaria, which has been in operation for eight years, we have serious work with both the Bulgarian market and the Balkan countries. In addition, Azerbaijan, Kyrgyzstan and Kazakhstan are among the countries where we have dealerships. In addition to all these, I would like to point out that our main production site is in Iran. Our production facility in Iran produces both our own brand and the Indo brand. We are both the largest production facility in Iran and the leader in the sector.
What is your annual production capacity? How much do you aim to increase your capacity with the automated production system?
Our annual production capacity was two hundred and sixty thousand pairs. After we switched to a fully automated production system and started using the fully automated production line, we achieved a significant capacity increase of sixty percent and reached the level of producing four hundred fifteen thousand pairs annually.
Why should an optical store prefer Adel Lens Optik brands?
I can count quality, trust, speed, after-sales service, instant problem solving as the main reasons for optical stores to choose Adel Lens brands. Of course, as one of the most important elements, I can not leave out the existence of our regional managers in the Adel Lens family and our team working devotedly alongside them. Because each member of this team is now a real brand name in their own region. When the features I mentioned at the beginning are combined with this magnificent team, it becomes even easier to be the reason for preference.
As a company that has been exhibiting in Silmo Istanbul Optical Fair for many years, how would you interpret the contributions and development process of the fair? As a manufacturer company, what are your expectations from Silmo Istanbul Fair?
Silmo Istanbul Optical fairs are a meeting point for us with friends. Happily, thanks to the kindness of our optician friends, the fair is very crowded and beautiful every year. Especially with our dinner program on the evening of the third day, which we have made a tradition, we reinforce this beautiful meeting. Silmo Istanbul Optical Fair is progressing by putting more and more on it every year. There is a significant increase in both local and foreign exhibitors and visitors. We will continue to do whatever it takes for the fair of such a beautiful city to become even more international. Because this organization, this city really deserves it.
December 2023