Osse welcomed the new season with a special event held in İzmir on September 18, 2026, capturing the energy of city life. Held under the ‘Back to City’ concept, the event interpreted the transition from the relaxed, carefree spirit of summer to the dynamic pace of urban life through stylish details. The concept approached the seasonal transition not only through new season models but also through a sense of style shaped by the return to city life. Ahead of the event, Osse flags placed at various locations across İzmir strengthened the brand’s visibility throughout the city while bringing the event’s energy to the streets. Osse visuals appearing in different parts of the city extended the ‘Back to City’ theme beyond the event venue, creating a strong brand presence across İzmir. Throughout the event, the worlds of fashion, beauty and accessories came together in a shared atmosphere. The combination of different style elements allowed the ‘Back to City’ theme to be expressed through complete looks rather than eyewear alone. Seasonal hair styling, accessories inspired by eyewear shapes and looks completed with Osse models translated the return to the city into a strong visual language. These details reflected the shift in style following summer and made the idea of returning to urban life with the new season visible throughout the event. Designs from the Osse collection appealing to different styles took center stage. As guests explored Osse models up close, eyewear was once again highlighted not simply as a finishing accessory but as a powerful expression of personal style. Paired with different looks, the models also emphasized the defining role of eyewear in everyday urban style. Special photo areas, brand details and creative presentations at the venue also formed an important part of the experience. Carrying the concept across different elements, from photo areas to refreshments, helped maintain a consistent visual narrative throughout the event. Sweets inspired by eyewear shapes, special refreshments and style focused décor reflected Osse’s energetic, modern and fashion focused world. These details complemented a concept that brought the collection presentation together with a social gathering and style experience. With integrated communication extending from the streets of İzmir to the event venue, Osse took the ‘Back to City’ project beyond a single event and connected it with the energy of the city. With the special gathering held on September 18, the brand welcomed the new season with style, renewal and high energy.

September 2026