Danish eyewear brand Prodesign has refreshed its brand identity to create a stronger, more contemporary expression while preserving more than 50 years of design heritage. The new identity stands out with a refined logo, more confident use of color and a new character-driven visual language. At the heart of the update is the new ‘As you are’ brand concept, expressing Prodesign’s long-standing perspective on individuality. Prodesign Brand Manager Maria Sletten said, “We’re not redefining Prodesign, we’re revealing it more clearly.” Following this new concept, the brand has carried the same approach into the designs of its first collection presented under the new direction.

September 2026