Optik Dünyası has expanded its eye care portfolio with the introduction of OptiFresh Intensive Eye Drops. Available exclusively through the optical channel, the new product is designed to broaden the range of eye care solutions offered by optical retailers. Long established in other retail channels, the intensive hydration segment now gains a new alternative for optical stores with OptiFresh Intensive. Developed to support ocular surface hydration, the formula is designed to enhance everyday eye comfort. Its formulation combines 0.30% hyaluronic acid to help maintain long lasting moisture on the ocular surface with aloe vera to provide an added feeling of freshness. Manufactured in Italy, OptiFresh Intensive represents a new addition to the eye care category developed specifically for the optical channel. Today’s extended screen time, air conditioning, environmental factors and fast paced lifestyles can all contribute to dry eye symptoms and reduced visual comfort. OptiFresh Intensive offers a practical solution for people who spend long hours in front of digital screens and for those who prioritize everyday eye comfort. Backed by 23 years of experience in the contact lens sector, a strong infrastructure and an innovative approach, Optik Dünyası continues to strengthen the range of eye care solutions available through optical retailers.

August 2026