Yalea has announced a new collaboration with Italian artist Alessandra Amoroso as its digital brand ambassador. One of De Rigo Group’s proprietary brands, Yalea describes the partnership as a natural connection built on shared values. Through its collections, the brand promotes a vision centered on self expression and self awareness, positioning its eyewear as a complement to women’s natural elegance. Each Yalea collection is conceived as a tribute to women who have left a mark in their respective fields. The brand is also recognized for its commitment to social responsibility initiatives. Through its Mothers Beyond Borders project, developed in collaboration with Doctors Without Borders, Yalea supports the mother and child hospital in Khost, Afghanistan. The brand also continues its international Beyond the Glass Ceiling campaign. Through this initiative, Yalea highlights the stories of accomplished women who have overcome significant barriers and become pioneers in their professions. The company views its collaboration with Alessandra Amoroso as a continuation of this vision. Active in the music industry since 2009, Amoroso is widely regarded as one of Italy’s most recognized artists.

July 2026