Safilo Group has announced that it has signed a share and asset purchase agreement with Bollé Brands for the acquisition of the SPY+ and Serengeti brands. Operating in the sports, outdoor, and premium eyewear segments, the two brands will join the Safilo portfolio upon completion of the transaction. The acquisition follows the exclusivity agreement announced by Safilo last April and now moves into a formal phase. According to the company, the transaction is part of its strategy to strengthen its position in high growth market segments. The agreement covers selected SPY+ and Serengeti assets in Europe, as well as the shares of two companies operating in the United States and Canada. Safilo stated that the binding agreement was signed following the completion of the necessary consultation and approval processes. According to company data, SPY+ and Serengeti generated combined sales of approximately $39 million in 2025. The acquisition price has been set at $26 million. Safilo noted that the transaction will be financed through its available financial resources. The acquisition is expected to be completed within two months of the signing of the agreement. The deal is regarded as one of Safilo’s most significant recent investments aimed at strengthening its brand portfolio.

June 2026