L.g.r brings together eyewear design with a powerful narrative shaped by cinema and music in its new campaign, The Session, created to present the Spring/Summer 2026 collection. Inspired by Sympathy for the Devil by Jean-Luc Godard, the campaign is directed by acclaimed American filmmaker Michael Haussman. Set inside a recording studio in Rome, it captures the raw moments where music is born, the mistakes, the experimentation and the process of refining ideas. At the center is Iago Haussman, known artistically as The Spikes. Raised in an environment shaped by cinema and music, the artist appears in authentic moments while recording his upcoming album, placing the creative process at the heart of the campaign. This approach moves the collection beyond a simple product presentation, positioning it as part of a broader creative narrative. Highlighted in the campaign, the Egypt, Khartoum and Raffaello models stand out with their strong silhouettes and distinctive character. Entirely handcrafted in Italy by expert artisans, the frames are produced through the meticulous shaping of the finest Italian acetate and the precise finishing of metal components. Tempered mineral lenses, enhanced with oleophobic and hydrophobic coatings, deliver a high level of performance and durability.

April 2026