Messyweekend has introduced its new brand universe as part of a comprehensive repositioning process. At the core of the relaunch is a new visual identity and creative direction developed by Narrow Creative. The updated identity, featuring a refreshed logo and a redesigned website, presents a more cohesive and refined expression while establishing a clear foundation for the brand’s future positioning. The brand owners underline that this transformation reflects both what Messyweekend represents today and what it aims to become. Founded in Copenhagen in 2018 as a local start up, the brand has since evolved into a global eyewear name represented in more than 40 countries. Its acquisition by Magasin Du Nord in 2025 marked the beginning of a new phase focused on international expansion and retail growth. Founder and Ceo Mads Koch Pedersen said, “With this relaunch, we are setting a clear direction for Messyweekend. We are reinforcing our position as a Scandinavian eyewear brand with a strong fashion perspective and global ambitions.” The brand aims to reach more than 2,000 points of sale worldwide through a series of new partnerships expected to be announced later this year.

April 2026