Representing Italian elegance, MaxMara teamed up with Lotus Optik for a special event held on Saturday, May 10th, at Kanyon Shopping Mall. This gathering, blending style and functionality, transformed into a unique experience combining eyewear and makeup. Attendees explored MaxMara’s new season eyewear collection while enjoying “Glasses-Friendly Makeup” sessions led by professional makeup artist Rıfat Yüzüak, offering a fresh beauty experience. Frame and makeup pairings tailored to different face shapes inspired visitors. Lotus Optik representative Tuğba Doğan stated, “Today’s woman prefers clear vision and expressing her style without compromising aesthetics. Our collaboration with MaxMara reflects a refined approach that unites beauty and function.” The event also featured guided presentations of MaxMara’s latest collection, where timeless designs from the eyewear line attracted significant attention. By the end of the event, guests left the store with personalized recommendations on both makeup and eyewear styles.

June 2025