To promote the Inner Spark collection, Oakley presents a series of short films inspired by the real emotions and challenges athletes face on their sporting journey. A continuation of Oakley’s Be Who You Are campaign, the short films show world-class athletes Fred Kerley, Kylian Mbappé, Alexia Putellas and Cassandre Beaugrand using frames from the Inner Spark collection. Transforming trials into intuition, injuries into instinct and vulnerabilities into triumph, the short films come to life with the brand’s most neuronic collection yet, unfiltered and presenting its popular models in bright new colors. Oakley’s Marketing Manager Caio Amato “In sports, most people believe it’s all about victories and medals. At Oakley, we believe that the real battle lies within each athlete. Without their fears, fatigue, failures, values and inner spark, something would be missing. We want to inspire children and young people to find their inner spark.”

August 2024