Am Eyewear emerges with a bold, young modern line in the New Order collection, evoking new life to celebrate 20 years since the eyewear label’s frames first hit the market. Paying homage to the cultural landmark of New Order’s 2001 release “Get Ready”, Am Eyewear Founder Simon Ponnusamy has captured the magic, excitement and electricity of that Brit Rock movement and channelled it into Am Eyewear’s new collection. The New Order collection sees the addition of 8 new sunglass styles and shapes with a defiantly young modern aesthetic. This collection uses sustainably produced bio-based custom coloured Zeiss sun lenses in the inspired tones of Brit Green, Rust Red and Navy Blue. Italian-made bio-based acetates carry the traditional tortoiseshell and black frames, while introducing a heavier new palette across the crystals with Wheat, Maple, Khaki. The collection also introduces new block colours in Nude, and pastels in Baby Blue and Baby Pink.

August 2024