Marcolin has debuted an augmented reality technology to elevate its training and customer experience activities. Within its Italian factories, the company launched an immersive tour project, through which it will showcase the behind the scenes story of eyewear manufacturing. Following up and developing on the Marcolin Manufacturing Academy program, employees will enter the heart of the creative and manufacturing departments wearing a virtual reality headset. Through this program, they will learn the processes and skills used for the creation of Marcolin’s eyewear.

September 2023