Embracing a cosmopolitan philosophy that involves reimagining aesthetic beauty in new ways, Nirvan Javan focuses not only on the production of eyeglass frames, but also on art. In collaboration with Swiss musician Mega, Nirvan Javan has developed a unique audiovisual experience.  For the music video ‘Berger’, instead of shooting and editing with traditional cameras, the brand used computer technology for the production. In a fully digitized space, the singer sings a Mega 3D version of the song while wearing a pair of glasses from the Shades of Toronto collection.  Thanks to this technology, previously inaccessible and surreal worlds can be explored and futuristic realms become a reality. Always keeping art close to his heart, Nirvan Javan supports the passion of young, emerging artists. This collaboration marks Nirvan Javan’s first step in supporting young musicians and artists and continuing to expand the scope of possibilities. Whether musical, cinematic or digital, the designer leaves no area untouched. By creating new experiences, Nirvan Javan invites us to journey in a new world.

Mayıs 2023