Morel has announced the launch of its 15th subsidiary, Morel Germany-Austria. This new addition supports Morel’s expansion strategy, which includes its 14 other subsidiaries established in the last 10 years: France, U.S., Scandinavia, Switzerland, Portugal, Italy, Netherlands, Belgium, Canada, Spain, United Kingdom, Finland, Greece, and Czechia Slovakia. In a release, the company said, “For over 140 years, the Morel brand has been synonymous with authenticity, passion, boldness, independence and engagement. By strengthening its distribution strategy with the creation of Morel Germany-Austria, Morel is sending a clear signal for the future and underlining its commitment to its customers.” With this new Germany-Austria subsidiary, customers in both counties can benefit from closer and faster service as well as optimized order processing and delivery times. Morel frames will now ship directly from France. German and Austrian customers will also be able to take advantage of Morel’s new B2B platform.

Mayıs 2023